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Ashland Central Plaza Plaza Shops and Cafes Path Ashland Creek Lithia Park, Ashland, Oregon Small-town center meets linear park Ashland CBD Lithia Park Rogue River National Forest Residential Neighborhood (mostly single family) Neighborhood City Natural Regional commercial park park park district History: Lithia park was created in 1914 on site of the town’s old central flour mill downtown, at the central plaza, and followed Ashland Creek Designed and landscaped by John McLaren, the designer of Golden Gate Park Lithia Park is named for the lithium water that was pumped in from a creek several miles away. Ashland instantly became a health tourism spot. Over time Lithia park has nearly doubled in size, but the original part of the park is on the National Register of Historic Places Today downtown Ashland and Lithia Park are incredibly popular destinations for sitting, eating, playing biking and hiking, for tourists and locals alike Differences Ashland’s population is just 20,000, but it has always been a tourist town. Currently, the yearly Oregon Shakespeare festival draws 400,000 visitors per year over 8 1/2 months Lithia park and the plaza are directly adjacent to Ashland’s downtown If the SE corridor is to be successful as an activity center, what is it that will draw people to it? Relevance Park has similar dimensions to the SE corridor Creates a small town but vibrant dynamic that combines a small-scale, attractive activity center with developed and natural linear parks A creek unites the retail and park elements Surrounded by residential neighborhoods of mostly single-family housing, and connects with regional parks Despite this small, walkable town, parking lots help to make the park successful. Restaurants front the plaza with patio seating by the creek in back A pedestrian street runs between the creek and restaurants A weekly market takes place in the alley Developed Lithia Park Narrow & linear Ped/bike path Playgrounds Duck ponds Rose garden Japanese garden Tennis courts Bandshell Amphitheater Parking Cafe and Market Area Natural Lithia Park Minimally developed Linear park Pedestrian/cycling/creek trail Hiking trails N Lithia Park Shakespeare Festival Theatre Bike lane Parking Lot Outdoor seating & market Erin Machell CP243, College of Environmental Design, Berkeley, CA, Fall 2010 Precedent Analysis

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Page 1: 5 ashland oregon

Ashland Central Plaza

Plaza

Shops and CafesPath

Ashland Creek

Lithia Park, Ashland, OregonSmall-town center meets linear park

Ashland CBD

Lithia Park

Rogue River National Forest

Residential Neighborhood (mostly single family)

Neighborhood City Natural Regionalcommercial park park parkdistrict

History:• Lithiaparkwascreatedin1914onsiteofthe

town’soldcentralflourmilldowntown,atthecentralplaza,andfollowedAshlandCreek

• DesignedandlandscapedbyJohnMcLaren,thedesignerofGoldenGatePark

• LithiaParkisnamedforthelithiumwaterthatwaspumpedinfromacreekseveralmilesaway.Ashlandinstantlybecameahealthtourismspot.

• OvertimeLithiaparkhasnearlydoubledinsize,buttheoriginalpartoftheparkisontheNationalRegisterofHistoricPlaces

• TodaydowntownAshlandandLithiaParkareincrediblypopulardestinationsforsitting,eating,playingbikingandhiking,fortouristsandlocalsalike

Differences• Ashland’spopulationisjust20,000,butithas

alwaysbeenatouristtown.Currently,theyearlyOregonShakespearefestivaldraws400,000visitorsperyearover81/2months

• LithiaparkandtheplazaaredirectlyadjacenttoAshland’sdowntown

• IftheSEcorridoristobesuccessfulasanactivitycenter,whatisitthatwilldrawpeopletoit?

Relevance• ParkhassimilardimensionstotheSEcorridor• Createsasmalltownbutvibrantdynamicthat

combinesasmall-scale,attractiveactivitycenterwithdevelopedandnaturallinearparks

• Acreekunitestheretailandparkelements• Surroundedbyresidentialneighborhoodsof

mostlysingle-familyhousing,andconnectswithregionalparks

• Despitethissmall,walkabletown,parkinglotshelptomaketheparksuccessful.

Restaurants front the plaza with patio seating by the creek in backA pedestrian street runs between the creek and restaurantsA weekly market takes place in the alley

Developed Lithia ParkNarrow & linearPed/bike pathPlaygroundsDuck pondsRose garden

Japanese gardenTennis courtsBandshellAmphitheaterParking

Cafe and Market Area

Natural Lithia ParkMinimally developedLinear parkPedestrian/cycling/creek trailHiking trails

NLithia Park

ShakespeareFestival Theatre

Bike lane

Parking Lot

Outdoor seating & market

Erin Machell CP243, College of Environmental Design, Berkeley, CA, Fall 2010 Precedent Analysis