4th nov 15 - creating great minimum viable products - alex elkins
TRANSCRIPT
Business case
• 18 months to profit• Looking for 500K investment• Primary market is cat owners• Looking to partner with pets stores, pet food brands
and veterinary medicine/ insurance companies
First beta available
• Collar £125 (normally £200)• Personalised app including alerts• Emergency 24hr support/ vet hotline• Optional Monthly subscription £25 – includes
dry food and worm/ flea treatments, pet insurance and exclusive pet offers
Would you buy one?
Testing a hypothesis
“would cat owners value this service enough to spend £125 on the ‘Feline fine’ collar to monitor and support their cat’s wellbeing”
Learning
• Product is priced too highly?• Cat owners don’t want additional
up front cost• Cat owners are cat owners for a
reason
MVP
Using prototypes/ experiments to test hypotheses and learn to progress, pivot or shutdown
development