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The 4 th ITSA Biennial Conference Bali, Indonesia 23 rd to 26 th August, 2012 Organizers International Tourism Studies Association, Washington, DC, USA The Bali Tourism Institute (STP Nusa Dua Bali) Sponsors Ministry of Education and Culture, Republic of Indonesia Bali Tourism Development Corporation Bali Tourism Board Bali Tourism Institute For further information in this event, please contact Ms. Yetian Ouyang, General Manager, ITSA. Email: o[email protected] , [email protected]

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Page 1: 4th ITSA Biennial Conference handbook ITSA Biennial Confere… · 4th ITSA Biennial Conference, Bali Indonesia, Aug. 23-26, 2012 The 4 th ITSA (International Tourism Studies Association)

The 4th

ITSA Biennial Conference Bali, Indonesia

23rd to 26th August, 2012

Organizers

International Tourism Studies Association, Washington, DC, USA

The Bali Tourism Institute (STP Nusa Dua Bali)

Sponsors

Ministry of Education and Culture, Republic of Indonesia

Bali Tourism Development Corporation Bali Tourism Board Bali Tourism Institute

For further information in this event, please contact Ms. Yetian Ouyang, General Manager, ITSA. Email: [email protected] , [email protected]

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4th

ITSA Biennial Conference, Bali Indonesia, Aug. 23-26, 2012

The 4th ITSA (International Tourism Studies Association) Biennial Conference will be held on

the island of Bali in the Republic of Indonesia on August 23-25, 2012 at the Bali Tourism

Institute. ITSA will use the Conference to focus experts and scholars on tourism destination

planning, development and marketing, and to generate further dialogue in Asia and around

the world. The Conference will address the most important issues in building and running

tourism destinations around the world in the 21st century. It will have a strong focus on the

development of local tangible and intangible cultures, and resort development.

This ITSA Conference will be one of the most significant tourism events to be held in

Indonesia in 2012. The ITSA Conference is supported by Ministry of Education and Culture,

Republic of Indonesia, and co-organized by several leading tourism institutions in Indonesia

as well as by the wider academic and professional research community.

This ITSA conference has invited Bu Wiendu Nuryanti, the Deputy Minister in the Ministry of

Education and Culture to present at the opening ceremony and six leading scholars from

around the world will be keynote speakers on tourism and cultural heritage development.

4th

ITSA Biennial Conference Organization

Organizer: International Tourism Studies Association (ITSA), Washington, DC, USA

Host: Bali Tourism Institute, Bali, Indonesia

Conference Chairs: Prof. Wiendu Nuryanti, Deputy Minister in the Ministry of Education and

Culture, Indonesia; Prof. Alastair M. Morrison, distinguished professor of Purdue University,

USA, and President of International Tourism Studies Association

Conference Venue: Bali Tourism Institute (Sekolah Tinggi Pariwisata (STP)), Nusa Dua –Bali, Indonesia Number of Participants: 200 - 300 Conference Theme: Challenges and Contemporary Solutions for Tourism Destination and Cultural Planning, Development and Marketing Conference Topics:

• Culture and Cultural Tourism Development

• Tourism Planning and Development

• Tourism Investment and Financing

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• Tourism Marketing and Promotion

- Digital marketing

- Destination marketing

- Domestic marketing

- International marketing

• Tourism Distribution

- M-commerce and smartphones

- Online travel agencies (OTAs)

• Tourism Capacity-Building

- Establishing destination management organizations (DMOs)

- Human resource development in tourism

- Professional certification and accreditation

• Tourism Research

• Tourism Policy

• Design Hotels and Destination Resort Hotels

• Tourism Crisis Management

4th

ITSA Biennial Conference Special Sessions

• China Outbound Tourism

This session will include presentations by the Chinese leading tourism experts,

scholars, and practitioners. It will be top-notch business meeting for anyone interested

in the Chinese outbound tourism market.

• Cultural and Cultural Tourism Development

This session will focus on the components and steps involved in the preparation of a

cultural development index, with particular reference to Indonesia. A panel of keynote

speakers will provide their thoughts and ideas of this topic.

! Resort Development in Nusa Dua, Bali and Lombok

This session will be opened by the Director of Bali Tourism Development Corporation,

which affiliate to local government. This presentation will focus on the Nusa Dua

resort development and the master planning for the Mandalika Resorts, Lombok.

Following this presentation, a panel of experts will discuss resort development

approaches, issues, and challenges.

• Tour to Mandalika Resorts, Lombok Island (by invitation only and still to be confirmed)

This tour will be hosted by the Bali Tourism Development Corporation. Mandalika is

the next international integrated resort destination, which is strongly supported by the

Indonesian government and is seeking investors and developers from around the

world.

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4th

ITSA Biennial Conference Program (Tentative)

Wednesday August 22, 2012 Arrivals to Bali

Thursday August 23, 2012

09:00-18:00 Registration

09:30-11:45 Special session: China Outbound Tourism

1145-13:00 Lunch

13:00-14:00 Bali Tourism Board presentation

14:00-16:00 ITSA Executive Committee meeting

16:00-16:15 Coffee-tea break

16:15-18:00 ITSA Annual General Meeting (AGM)

Dinner on your own

Friday August 24, 2012 08:00 Registration open

08:30-09:30 Opening Ceremony and Cultural Performance

09:30-10:15 Keynote Speaker 1 (Culture theme)

10:15-10:30 Coffee-Tea Break

10:30-11:15 Keynote Speaker 2 (Culture theme)

11:15-12:00 Keynote Speaker 3 (Culture theme)

12:00-13:30 Lunch

14:00-17:00 Cultural Development Index Special Session

13:45-16:15 Academic Paper Sessions 1-6

16:15-16:30 Coffee-tea break

16:30-17:45 Academic Paper Sessions 7-9

19:00-21:00 Dinner

Saturday August 25, 2012 09:00-09:15 Opening Remarks

09:15-10:00 Keynote Speaker 4

10:00-10:45 Keynote Speaker 5

10:45-11:00 Coffee

11:15-12:00 Keynote Speaker 6

12:00-13:30 Lunch

14:00-17:00 Resort Development Special Session

14:00-15:00 Bali Nusa Dua Tourism Development Corporation Presentation on Nusa Dua Integrated Resort and Mandalika Resorts, Lombok

13:45-16;15 Academic Paper Sessions 10--13

16:15-16:30 Coffee

16:30-17:45 Academic Paper Sessions 16

19:00-21:00 Closing Banquet and Awards

Sunday August 26, 2012

Optional Tours (Morning)

Bali Culture Tour (general interest)

Resort Tour (professional interest)

Shopping Tour (general interest)

Tour to Mandalika Resorts, Lombok Island (by invitation only and still to be confirmed)

Afternoon/Evening: Departures from Bali

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4

th ITSA Biennial Conference Keynote Speakers (Invited & Accepted)

Prof. Wiendu Nuryanti, Deputy Minister, Ministry of Education and Culture, Republic of Indonesia and Professor, Gadjah Mada University Dr. Wiendu Nuryanti is a tenured Professor of

Architecture and Tourism Planning in the Dept. of

Architecture and Planning at Gadjah Mada University

in Yogyakarta, Indonesia. She received her Master’s

Degree in Urban Design from the University of

Wisconsin and a Ph.D. in Tourism Planning and

Regional Development from the Universities of Surrey

and Bournemouth. Prof. Nuryanti is also Executive

Director of Stuppa Indonesia, an NGO that she

founded in 1986. In that capacity, she has acted as a senior policy advisor to local, regional

and national governments throughout Indonesia including the Ministry of Culture & Tourism,

Ministry of Education, Ministry of Women’s Affairs, and Ministry of State Enterprises. Prof.

Nuryanti and her team of consultants have also worked on projects in the fields of culture,

tourism, and development for various international organizations including the United Nations

Development Programme (UNDP), UNESCO, and the UN World Tourism Organization

(UNWTO).

Jonathan B. Tourtellot, National Geographic Fellow; Founding

Director, National Geographic Center for Sustainable Destinations;

and Geotourism Editor, National Geographic Traveler

Jonathan Tourtellot is specializes in sustainable tourism and destination

stewardship. He is also a journalist, editor, and sometime photographer,

with a focus on travel, geography, and science. Motivated by his desire

to encourage protection of distinctive places, Tourtellot originated the

concept of geotourism, defined as “tourism that sustains or enhances the geographical

character of a place—its environment, culture, aesthetics, heritage, and the well-being of its

residents.” He helped the U.S. Travel Association develop the 2002 study Geotourism: The

New Trend in Travel, a landmark survey of American traveler behavior and attitudes about

issues of sustainability.

Tourtellot launched and ran the National Geographic’s Center for Sustainable Destinations

(CSD) for nine years, devoted to an economic development approach that incentivizes

protection of natural and cultural heritage. He initiated and supervised the Destination

Stewardship surveys reported 2004-2010 as the cover story in National Geographic Traveler

magazine’s November/December issue. As geotourism editor for Traveler, he has written on

such topics as green tourism, resort sprawl, climate change, nature tourism, heritage travel,

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and tourism’s relation to places, including “The Two Faces of Tourism” and “The Tourism

Wars,” both winners of the Lowell Thomas award.

Tourtellot instituted National Geographic’s Geotourism MapGuide program, unique in that it

invites full participation by destination residents and so raises awareness of distinctive local

assets. Tourtellot has addressed numerous national and international groups, including the

U.N. World Tourism Organization, UNESCO, and the World Travel and Tourism Council. Last

year, he wrote the cover survey article, “Tourism: Part Threat, Part Hope,” for UNESCO’s

World Heritage Nov/Feb. magazine issue on sustainable tourism.

Prof. Michael Hitchcock, Dean, Faculty of Hospitality and Tourism, Macau University of Science and Technology Professor Michael Hitchcock is the Dean of the Faculty of

Hospitality and Tourism at the Macau University of Science and

Technology. He was previously the Academic Director of IMI Switzerland and a Deputy Dean

at the University of Chichester. He has taught at the universities of Hull and London

Metropolitan and was appointed as Professor of Tourism in 1995. He took his doctorate at

the University of Oxford in 1983 and has written and edited 14 books, as well as 40 refereed

journal papers and numerous other published outputs. His publications are mainly focused on

questions and tourism and heritage in the Asia Pacific region, as well as handicrafts and

traditional arts.

Dr Bob McKercher, Professor Tourism School of Hotel and

Tourism Management, Hong Kong Polytechnic University

He has been a tourism academic since 1990, beginning his career at

Charles Sturt University, in Australia. Prior to that, Prof McKercher

worked in the Canadian tourism industry in a variety of advocacy and

operational roles. He was also a ski instructor and back country guide.

Prof. McKercher has wide ranging research interests. He has

published over 200 scholarly papers and research reports on a variety

of cultural tourism, socio-cultural tourism, nature-based tourism, regional tourism

development, tourism marketing and tourism education issues. He is the author of The

Business of Nature-based Tourism (1998) and co-authored Cultural Tourism: The partnership

between tourism and cultural heritage management (2002). He has also co-edited two other

books. Dr McKercher is the member of the editorial board of 15 international tourism journals.

He received his PhD from the University of Melbourne in Australia, a Masters degree from

Carleton University in Ottawa, Canada and his undergraduate degree from York University in

Toronto, Canada. Dr McKercher is a Fellow of CAUTHE, the Council for Australian Tourism

and Hospitality Education, and a member of the International Academy for the Study of

Tourism.

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Prof. Walter Jamieson, MCIP, BA, MES, MSc, Ph.D. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

For more than 35 years Walter Jamieson has worked to bridge the

academic and consultancy worlds through creativity, innovative a

ndout of the!

box thinking. His activities have been based on a soundset of resp

onsible and sustainable values and principles. His

activities include: early work in Canada using tourism and heritag

e resources as tools for community and economic development,

research and consultancy work in China, extensive community

based tourism work in Asia, exploring the power of tourism as a tool for

economic and social development, and leadership in creating an innovative service

curriculum in Thailand.

Through his interdisciplinary education and experience, he brings creative thinking and practi

ce in a number of areas through an integrated approach to analysis and problem

solving. He has shared this development as a consultant, teacher, trainer, author, facilitator a

nd researcher in more than 20 countries. He has been a member of faculty and management

at universities in the United States, Canada, Thailand and Japan. His academic experience

has been coupled with a wide range of consultancy projects.

Based on a sound understanding of adult learning and development models he has been

involved in a wide range of capacity building exercises in many parts of the world. As a

professional planner he sees it as his responsibility to transfer knowledge and create learning

and enabling environments that ensure public and private sector stake holders can achieve

their full potential.He has held a number of executive positions in national and international

organizations.

Prof. Wu Bihu Ph.D., Director of the Center for Recreation and Tourism Research (CRTR) at Peking University

Nicknamed as Tiger, Dr. Wu Bihu is a Professor specializing in the

areas of tourism planning, tourism destination marketing and

management with Peking University's Urban and Regional Planning

Department. Prof. Wu has been a Visiting Professor to the Hong Kong

Polytechnic University, Purdue University, University of South Carolina,

East China Normal University, and Sheffield Hallam University.

He has had a wide variety of experience in tourism studies and is the author of more than

200 papers and 20 books published in China and abroad. Prof. Wu also serves as an

editorial committee member for seven international referred journals in tourism and

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geography. He is a Founding Member of the International Tourism Studies Association

(ITSA). He was also elected as the Co-chair of RC 50 International Tourism at the

International Sociological Association.

Prof. Chen Shaofeng

• Vice Dean of Institute for Cultural Industries, Peking

University(ICIPKU)

• Vice Director of National Research Base for Cultural Industries

Innovation and Development

General Information

Prof. Chen Shaofeng is the vice dean of Institute for Cultural Industries,

Peking University (ICIPKU), vice director of the National Research Base for Cultural

Industries Innovation and Development, professor in Department of Philosophy of Peking

University, Doctoral advisor.

He was born in Zhangpu, Fujian province in 1964. Since 1980, he has studied in Fujian

Normal University, Nanjing University, Peking University, and Japanese Waseda University

continuously, focus on education, Chinese philosophy, ethnics, and the comparative study of

modern culture between China and Japan . In 1991, he got the doctoral degree in Philosophy

in Peking University. From 1991 to 1993, he did his postdoctoral research in Institute of

Sociology and Anthropology of Peking University.

Since 1993, he has been teaching as an associate professor in department of philosophy,

Peking University. In 1996, he received the sponsor from Fok Ying Tung Education

Foundation. In 2000, he became a philosophy professor and has been participating in

academic meetings and forums in Japan, USA, Korea frequently.

Research

Chinese philosophy; Ethnics; Cultural Industries; Enterprise Management Philosophy

Corporate Culture and Cultural Industry Commerce Pattern

Alastair M. Morrison, Ph.D., CDME, CTME, Distinguished Professor Emeritus of Hospitality and Tourism Management, Purdue University Professor Alastair M. Morrison is a Distinguished Professor Emeritus at

Purdue University, USA specializing in the area of tourism and hospitality

marketing in the Department of Hospitality and Tourism Management. In an

analysis by Ryan (2005), Professor Morrison was placed among the five most

prolific contributors in the world to the academic journals in tourism and

hospitality management. He has published more than 200 academic articles and conference

proceedings, as well as over 50 research monographs related to marketing and tourism.

Approximately 40 of his full-length academic articles have been in SSCI-listed journals. He is

the author of four books on tourism marketing and development. In addition to English, his

books are now available in Simplified Mandarin, Traditional Mandarin, Korean, and

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Portuguese. Professor Morrison is an Editorial Board Member of several major hospitality

and tourism academic research journals including the Journal of Travel & Tourism Marketing,

Tourism Management, Tourism Review International, World Journal of Tourism

Development, Journal of Convention & Event Tourism, Tourism Recreation Research,

Tourism Analysis, Tourism, Culture and Communications, European Journal of Tourism

Management, World Journal of Tourism and Hospitality Management, and Journal of Quality

Assurance in Tourism and Hospitality.

Professor Morrison is active in several major industry associations. He has served as

Chairman of the Travel & Tourism Research Association (TTRA) - Canada Chapter, Board

member of the CenStates TTRA Chapter, Vice President of the International Society of

Travel and Tourism Educators (ISTTE), and Chairman of Association of Travel Marketing

Executives (ATME). He was awarded the distinction as one of the first recipients of the

Certified Travel Marketing Executive (CTME) designation from ATME. He has designed and

presented the Destination Marketing Planning, Travel Information & Research, International

Tourism & Convention Marketing, and Communications and Technology in Destination

Management courses for the International Association of Convention & Visitor Bureaus

(IACVB) as part of its Certified Destination Management Executive (CDME) Program and is a

Co-Director of that program.

4th

ITSA Biennial Conference Co-chairs

Dr.Shen Han, Assistant Professor in the Tourism Department of Fudan

University in China

Dr. Shen Han has a background in marketing and was educated in China

and the UK. She graduated with a Ph.D. in Tourism Management from the

Chinese Academy of Social Sciences and worked in the School of Hotel

and Tourism Management, Hong Kong Polytechnic University as a Post-

doctoral Fellow in 2006-2008. Dr. Han’s thesis analyzed the development of

the economy hotel sector in China. Her main research area is destination marketing,

consumer behavior, and service management. Dr. Shen has extensive research and

consultancy experience in destination branding, tourism development and planning, and

quality management of China’s hotel and tourism industry. She has conducted many

consulting projects for CNTA, provincial governments, and local authorities. Dr. Shen has

published and presented her research works in many journals and at international

conferences in China, Switzerland, USA, and Malaysia.

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Dr.Mimi Li , Assistant Professor ,School of Hotel and Tourism

Management ,The Hong Kong Polytechnic University

Dr. Mimi Li joined the School of Hotel & Tourism Management as Assistant

Professor in 2007. Before that, she taught at Purdue University as a graduate

assistant. She has been involved in a number of consultancy projects in tourism

marketing in the US, and in tourism planning in Mainland China. Her area of

interest is China outbound tourism, tourism planning, and consumer behavior.

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4th

ITSA Biennial Conference Co-Organizer and Host

Sekolah Tinggi Pariwisata (STP) Nusa Dua – Bali

The Bali Tourism Institute (known as STP Nusa Dua - Bali) is a centre of excellence in

delivering quality tourism and hospitality education and training. Established in 1978 by the

assistance of United Nation Development Programme (UNDP), STP Nusa Dua - Bali extends

its reputation as the premier source of quality human resources for the tourism sectors. STP

Nusa Dua - Bali is the largest tourism institute under the ministry of Tourism and Culture of

Republic Indonesia, has complete and modern learning facilities, supported by a high quality

and competence of faculty member, and applying the curriculum that has been linked and

matched with the needs of tourism industries.

MISSION

Conducting Professional and/or Academic Education and Training to Support The National

Tourism Development

Conducting Tourism Researches and Studies to Optimize the Tourism Development

Conducting Community Service to Develop Sustainable Tourism, Community Empowering

and Environmental Maintenance .

http://www.stpbali.ac.id/