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Founded in 1956 Formerly this company along with Tibet brand was nationalized under BCIC In 1993, it was acquired by ORION GROUP under privatization policy 1500 employee

BCIC Bangladesh Chemical Industries Corporation3

Tibet Beauty Care Soap (Pink) Tibet Beauty Care Soap (Purple) Tibet Beauty Care Soap (White) Tibet Beauty Care Soap (Green)

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Core product Actual product

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Demographic Urban Semi Urban Rural

Social Class Middle Class Loyal Middle Class

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Line Extension Soap Powder Petroleum Jelly Beauty Cream

Brand Extension Tibet Ice Cool8

Determining Consumer Demand Considering Market Leaders Price Estimating Costs Selecting the Final Price

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Electronic Media Print Media Bill Boards Sponsorship

Debate Championship Premier Football League Sculpture Show

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Producer

Zonal Distribution Unit (5 Zones)

Local Sales Unit (182 Centers)

Retailers

Customers

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Availability of Product Maximized Profit for Traders

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Should emphasize on CSR

CSR Corporate Social Responsibility14

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