4a's strategy festival keynote presentation: exploring planning's future, eliza esquivel,...

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EXPLORING PLANNING’S FUTURE 6 OCTOBER 2014

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Page 1: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International

EXPLORINGPLANNING’S

FUTURE6 OCTOBER 2014

Page 2: 4A's Strategy Festival Keynote Presentation: Exploring Planning's Future, Eliza Esquivel, Mondelez International
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1 Be passionate about business challenges

2 Become a master of DEFINING the problem

3 Ask the hard questions

4 Break through walls

5 Practice speed and agility

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Thank you