A Psychedelic Promotional Video

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A digital product for 4AD sampler 2012, based on the song - Chinese High (Nguzunguzu Remix) by Gang Gang Dance. This psychedelic video would be made accessible online via 4AD website and video sharing websites such as You Tube and Vimeo. It

is inspired by the work of Yayoi Kusama and Koray Parlak.

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This psychedelic visualisation for the song, ‘Chinese High,’ involves the use of reflections, bold colours, and symmetric shapes, which are highly noticable in Chinese classical dance. Listening to the song made me think of a surreal environment similar to the photographs by Koray Parlak for Marie Claire. Hence, I have animated real organic forms in combination with 3D to achieve a surreal, magical world feeling. Certain parts of the 3D animation are influenced by Yayoi Kusama’s immersive ‘Infinity Rooms,’ with repetitive use of geometric shapes that play with the viewer’s senses. The animation moves in and out of the virtual, creating a relationship between organic and digital forms, which emphasises a psychedelic image of the digital product.

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