49487844 Business Plan1 Ppt

Download 49487844 Business Plan1 Ppt

Post on 12-Apr-2015




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<p>RETAIL GIFT SHOP</p> <p>Vision: To be the renowned name in specialty gift store category in India &amp; be positioned in the minds of the consumer as the GENERIC BRAND name. Mission: To open retail chain in India metropolitan cities</p> <p>Objectives: To start with a store in Ghatkopar &amp; then looking forward to open retail chains in major cities of India &amp; to be one of the top players by 2015. Core offerings: Emotions and feelings</p> <p>CAPITAL REQUIRED</p> <p>:</p> <p>12,5O,OOO (RS.2,50,000 by Each partner) Personal Land (of 1 partner)</p> <p>PREMISES</p> <p>:</p> <p>PERSONNEL REQUIRED SERVICE</p> <p>:</p> <p>3 PEOPLE FOR STORE STAFF</p> <p> COLLEGE STUDENTS YOUNGSTERS (ABOVE 15YRS, ALL INCOME GROUP)</p> <p> Location Layout Store layout (Exterior) Store Layout (Interior)</p> <p> Advertising Merchandising Visual</p> <p>Display Pricing Competitors Services</p> <p>LOCATION :Selection Criteria: Target market Accessibility Parking Visibility</p> <p>Shop No.7, 90 feet Rd. Near Caf Coffee Day, Vikrant circle, Ghatkopar(E), Mumbai400075</p> <p>LOCAL CABLE(RS 8000 FOR MONTH)BANNER OUTSIDE SOMAIYA COLLEGE, R.J COLLEGE, S.N.D.T COLLEGE AND TIMES INSTITUTE (RS 2000 PER BANNER) PAMPLETS WITHIN NEWSPAPER</p> <p>IT INCLUDES SOFT TOYS(BEAR, CATS, DUCKS, DOLPHINS, HEARTS) GANESH IDOLS LED CANDLES MASK GREETING CARDS WATCHES PERFUMES</p> <p>THE DISPLAY IS CHANGED AS PER THE SEASON DEPENDING UPON VALENTINES DAY FRIENDSHIP DAY MOTHERS DAY GANESH FESTIVAL DIWALI CHRISTMAS NEW YEAR</p> <p>Walls are kept subtle in cream and white color Promotional posters and offer banners are put up on the walls near the related merchandise Use of LED Strip Lights having Seven Color, daily we change the light Color, also it makes the outlet bright</p> <p>Neon display boardSee-thru shutter</p> <p>Frontage of the outlet is of glass panes, having merchandise displayEntrance having slope for physically handicaps</p> <p>FIXED PRICECOST + MARGIN</p> <p>EG: TEDDY BEAR 2FT COST = 375 MARGIN = 375 PRICE = 700 (IN THIS CASE WE HAVE 100 % MARGIN)</p> <p>ARCHIES HALLMARK THE DOLLAR SHOP</p> <p>SENTIMENTS</p> <p>Gift wrappingCorporate orders Bulk orders</p> <p>Personal selling</p>