BUSINESS PLAN

RETAIL GIFT SHOP

Vision:To be the renowned name in specialty gift store category in India & be positioned in the minds of the consumer as the “GENERIC BRAND” name.

Mission: To open retail chain in India metropolitan cities

VISION AND MISSION

Objectives:To start with a store in Ghatkopar & then looking forward to open retail chains in major cities of India & to be one of the top players by 2015.

Core offerings:Emotions and feelings

OBJECTIVES & CORE OFFERINGS

CAPITAL REQUIRED : 12,5O,OOO(RS.2,50,000 by Each

partner)

PREMISES : Personal Land(of 1 partner)

PERSONNEL REQUIRED : 3 PEOPLE FOR STORE SERVICE STAFF

WHOM ARE WE TARGETTING

• COLLEGE STUDENTS

• YOUNGSTERS

(ABOVE 15YRS, ALL INCOME GROUP)

Retail mix Location

• Layout

• Store layout (Exterior)

• Store Layout (Interior)

Advertising Merchandising Visual Display Pricing Competitors Services

LOCATION : Shop No.7, 90 feet Rd. Near Café Coffee Day, Vikrant circle, Ghatkopar(E), Mumbai-400075

Selection Criteria:

Target market

Accessibility

Parking

Visibility

ADVERTISING

LOCAL CABLE(RS 8000 FOR MONTH)

BANNER OUTSIDE SOMAIYA COLLEGE, R.J COLLEGE, S.N.D.T COLLEGE AND TIMES INSTITUTE (RS 2000 PER BANNER)

PAMPLETS WITHIN NEWSPAPER

MERCHANDISE

IT INCLUDES

SOFT TOYS(BEAR, CATS, DUCKS, DOLPHINS, HEARTS)GANESH IDOLSLED CANDLESMASKGREETING CARDSWATCHESPERFUMES

MERCHANDISE

THE DISPLAY IS CHANGED AS PER THE SEASON DEPENDING UPON

VALENTINE’S DAYFRIENDSHIP DAYMOTHER’S DAYGANESH FESTIVALDIWALICHRISTMASNEW YEAR

MERCHANDISING(VISUAL DISPLAY)

MERCHANDISING(VISUAL DISPLAY)

STORE LAYOUT (INTERIOR)

Walls are kept subtle in cream and white color

Promotional posters and offer banners are put up on the walls near the related merchandise

Use of LED Strip Lights having Seven Color, daily we change the light Color, also it makes the outlet bright

STORE LAYOUT(INTERIOR)

STORE LAYOUT (EXTERIOR)

Neon display board

See-thru shutter

Frontage of the outlet is of glass panes, having merchandise display

Entrance having slope for physically handicaps

STORE LAYOUT (EXTERIOR)

STORE LAYOUT

PRICINGFIXED PRICE

COST + MARGIN

EG: TEDDY BEAR 2FT

COST = 375MARGIN = 375PRICE = 700(IN THIS CASE WE HAVE 100 % MARGIN)

COMPETITORS

ARCHIES

HALLMARK

THE DOLLAR SHOP

SENTIMENTS

SERVICES

Gift wrapping

Corporate orders

Bulk orders

Personal selling

THANK YOU