45 seconds daily · company overview lifetime venture 123 perfect you is a hong kong based digital...
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45 SECONDS DAILY For your lifetime of health!
Or the healthiest marketing tool of our time
Daily Health Secret 365
2.6BN people own a smartphone 2.3BN people on social media
Suffering Poor Health
!
80% of Marketers say: LEAD GENERATION not effective!51% of Marketers say: CONTENT CREATION top challenge!*Source: Hubspot
THE WORLD TODAY A Global Network
2.1BN!overweight + obese
70% worldwide!wish to be healthier.
*Source: Nielsen
Business World
– Benjamin Franklin
An investment in knowledge pays the best interest.
Concept + Copyright by 123 Perfect You Holdings Ltd.
THE BIG PICTURE Our Vision
The 45-sec-a-day lifestyle app that re-educates millions of people on living a health-giving lifestyle that's fun, sustainable, and socially shareable while at the same time providing the most effective digital marketing tool for wellness-oriented companies worldwide.
COMPANY OVERVIEW Lifetime Venture
123 Perfect You Is a Hong Kong based digital lifestyle startup that invests in global re-education and the development of mobile app solutions built for B2B2C2C marketing in the network age.
The Team Mobile service expert with international startup background, IPO experienced and successful exit (100x). Creative minds from the worlds of concept development, health + wellness with 15+ years in the market and revolutionary personal health transformation.
Completed Partnerships Securing master distribution for mainland China, HK,!Taiwan and B2B distribution in Germany + Australia. Prototype Mobile app currently in alpha testing on app store + Google Play store.
The Concept Tested in Shanghai (24+ million people) Resulted in key leads into growing Fitness + Wellness industry in China, which is a $5+ BN revenue market.
The Company Developed and tested digital lifestyle concepts to address a $50+ BN market opportunity.
$50+ BN Market size
15%!annual growth
Fitness industry China
WHAT’S YOUR BIGGEST PAIN? Our Daily Lifestyle
NO TIME?!NO ENERGY?!
STRESS!!
GAINING WEIGHT?!
AGING!TOO FAST?!LOOSING!
SEX DRIVE?!
BAD SLEEP?!
INFORMATION OVERLOAD!!!
What’s the solution?!
2 in 5 Americans don’t know where to turn for reliable health + lifestyle information. *Source: Mintel
24/7 ON!Health Confusion
45-SECOND-A-DAY Solution
Your healthy friend!in the palm of your hand!Daily Health Secret 365!
Save time. Build knowledge. Live your healthiest life.
The 45-Sec-A-Day lifestyle app for the busy and health-conscious. Everything health-giving packed into 365 concise lifestyle tips for a 45-second daily power read.
WHAT IS? Daily Health Secret 365
45-Second!Daily Power-reads!That go with you everywhere.!
The people-empowering lifestyle app that re-educates in the most concise way. Based on life-changing and life-saving experiences.
ü Read ü Learn ü Share ü Inspire
Proven. Eye-opening. Immediately useful.
Empower
FULLY BRANDABLE APP The Value For Companies
Convert offline customers into daily online brand Ambassadors!
This app enables companies to increase daily online brand visibility + efficacy of lead generation. Get noticed and followed by peers of existing customers on social media every day.
ü Customer Retention ü Lead Generation!ü Boost After Sales!
Healthiest Digital Marketing Tool
Enable
THE POWER OF DAILY TAKEAWAYS Social Sharing With Purpose
!
Be Good!Receive Daily Health Secrets!
Do Good!Share Daily Takeaways!
per year on Social Media
*Indicative number of impressions
83% trust peer-recommendations
*Nielsen
The Concept
14.4 Million impressions*
DAILY on Social Media Resulting in
1,200,000 monthly branded Takeaway impressions*
40,000 impressions*
of Company!Share daily BRANDED Takeaways
with peers on Social Media (average 200 contacts)
200 app customers
THE PROTOTYPE 85% Finished + In Alpha Test On App Stores
!
B2C!ü Daily push notifications ü 365 daily lifestyle tips that educate ü 365 daily takeaway tips for social sharing (deep link) ü Invite A Friend referral program (C2C sales) ü In-app eCommerce platform (drop-ship) ü Gift-the-app ü Affiliate Program (B2B sales) ü In-app social network + messenger (Phase 2) ü Additional digital products (Phase 2)
B2B!ü Company branding with White Label app ü Branded push notifications ü Big Data (internal reports)
Watch: AppIntro_Youtube
#dailyhealthsecret365
App Features
“Every Tip we share, we’ve put through the test of life.”!
WHY TRUST US? Test Of Concept In China
Our Achievement:!Organic customer growth in Shanghai, a mega city of 24+ million!
Exercise 5 days/w + coach at gym
Mother-Daughter Coach Duo Detox Expert 15+ years Health + Spinning Coach Two-times Health Book Author Last challenge won: Lyme Disease!
Hold workshops – train + teach groups
Bi-weekly Wechat blog w 1,000+ users
Age: 23-45 years 60% Chinese 40% Foreigners (80% USA) Female: 62% Male: 38%
Refer family + friends Share on Social Media
Client profile
Credibility Monica + Kat
Client Referral + Influence
WHAT OUR CLIENTS SAY Clients + Alpha Test Group
What successfully worked as a test balloon in a 24+ million metropolis like Shanghai with a vibrant variety of nationalities, gives us confidence to take that formula and expand into other markets.
“Best of all, it provides what most of us need the most, the MOTIVATION to take control of your health…” – John V., Canada - Shanghai
…I have not met professionals with such a profound knowledge as Monica + Kat…” – Daniel X. Shanghai
…my daily alarm clock that reminds me to take good care of my health…” – Shaemy W, Shanghai
…I can’t thank you enough for putting me on the path to a healthier lifestyle…” – Giorgio P., Singapore – UK
“
“…informative source of important information, perfect for today’s fast moving consumer.” – Mark H., Australia ““
Monica + Kat have crafted an amazing journey…” - Christina L. USA “
Success
TARGET MARKETS B2C + B2B Gobal Millennials + Gyms
• 95% of Millennials are health conscious • Make up 25% of the population • Pivotal trendsetters across all industries • Represent US $2.45 trillion in annual buying power • Have the POWER to profoundly influence other
generations, both young and old. *Source: Nielsen
• US $84BN revenue in 2015 • Growth market (180,000 Gyms worldwide) • China fitness market growth 15% p/a • Highly competitive industry • Aim to increase customer retention • Aim to strengthen customer loyalty
In Shanghai we reached 75% of our millennial clients through Gyms.
Millennials Gyms
1.875 Billion Millennials 163+ Million Gym Members
MARKET SIZE 68 Million Gym Members
Based on data from our test pilot, we focus on 3 key markets:
ü Germany ü USA ü China (highest annual
growth)
!
54 Million Gym Members!32,460 Gyms 83.1 Million Millennials!Health-Conscious + Value Driven
!
3.9 Million Gym Members!2,700 Gyms 385 Million Millennials!Open-minded + Rebellious
!
10.1 Million Gym Members!8,684 Gyms 14.68 Million Millennials!Health-Conscious Trendsetters
• Home market / language • We know the market • We can realize B2B sales in person • Strong leads to 200+ gyms in Germany
• 80% of clients in China were American • Susceptible to inspirational life stories • Need it: 70% of Americans are
overweight or obese in 2013-2014 *Source: CDC.gov
• Live + work experience for 6 years • Proof of concept • Fast growing fitness industry • Master distribution partner • Biggest gym chain (400k members)
interested in our white label concept
Germany
China
USA
Reasons
Reasons
Reasons
GO TO MARKET STRATEGY B2B Distribution Via Direct Sales Network
B2C App Stores Social Media Influencers Referral
Fully brandable mobile app that's distributed face2face to fitness clubs.
B2B Direct Sales Network Face2Face Distribution Online Affiliate Networks
!
1. We target Fitness Clubs + Gyms as B2B clients 2. Gyms buy 100+ branded app subscriptions 3. Gyms give out branded app to their members for:
ü Customer Retention ü Lead Generation ü Online Brand Visibility
!
5% of gyms in Germany (440 clubs) 8,800 app subscriptions in the market Revenue: US $2.635 Million
Goal Sales Year 1
B2B2C Strategy
Business Model The Pillars Of Our Concept
B2B White Label App as powerful branded marketing tool for companies
!
Build an international team of 2,183 Direct Sales
Professionals by end of year 2.
B2C Daily knowledge-building lifestyle app to share with family + friends
eCommerce Sale (drop ship) of selected wellness products
Direct Sales Of a digital marketing product (B2B sales)
For Direct Sales Professionals (B2B sales)
Sales Network 2-Year Goal !
Annual App Subscription: US $29.95 + GST
White Label Package: US $2,995 + GST
Product Pricing
Income Opportunity
COMPETITION We Don’t Compete. We Complement.
ü Eye-opening. Proven. Based on real life. ü 45-second daily power reads ü Daily knowledge-building lifestyle app ü Healthy influence on family + friends ü Digital Marketing tool for companies ü Income opportunity for sales professionals
What We Are
!
No fitness app No calorie app No running app No cooking app No yoga app No meditation app
What We Are Not
Knowledge is power. !Your health is your life.!
Daily Health Secret 365 is like a source code that everything else builds on top of. Providing essential daily insights about a health-giving life that empowers people and complements most other fitness brands.
Source Code
OUR ACHIEVEMENTS A Handmade App In A Digital World ü Alpha testing App store
+ Google Play store
ü App Prototype
ü App Intro Video
ü Power Affiliate Program
ü 72,000 words written
ü Influencers with 10k+ followers
ü White Label client #(sports nutrition store)
ü In conversation with gym chain for White Label app packages
ü Master Distribution Partner #for mainland China, HK, Taiwan
ü Interest from biggest Chinese gym chain for White Label app #(400k gym members)
China Spain
We are a handmade app in a digital world, not a template-ready agency app.
ü 13 International Investors
ü 1,000+ pics hand-selected
WHAT WE ASK FOR The Funds Needed
Min. Investment US $50K
• Finish + launch App • White Label Implementation • Set up server + back-end structure
for China • Establish B2B sales force
$250K USD
7.63% Company Stock
1,784K Common Shares
Use Of Funds What We Offer Funds Needed
Leads To
Company valuation pre-money: US $3m Company valuation post-money: US $3.25m
1. Projected customer uptake Germany: 88,000 year 1
2. Successful market entry and solid revenue generation
FINANCIAL PROJECTIONS Summary
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FY#1# FY#2# FY#3# FY#4# FY#5#Revenues# Gross#Profit## Net#Income#
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Year%4%Year%5%
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$7,199,283%%
$44,642,671%%
$83,029,618%%
$146,091,558%%
$247,169,325%%REVENUE DEVELOPMENT
Year%1% Year%2% Year%3% Year%4% Year%5%
FINANCIAL DEVELOPMENT
Company Confidential - 123 Perfect You Holdings Limited
THE FOUNDERS Mother+Daughter=BestFriends
Detlef Stuebe, Founder CEO
Monica Stuebe, Founder Detox Expert + Health Coach
Katarina Stuebe, Founder Concept + Marketing
A visionary with int’l startup background, he started his career in Tourism and Onl ine Payment Systems. Detlef developed + co-founded the MVNO/M V N E c o n c e p t + S e n s e Communications International, Norway. As co-founder, he led the company to IPO with a successful exit of 100x return. As CEO of 123 Perfect You, he invests in developing unique and effective distribution strategies that accelerate global market entry and increase financial performance.
An expert in diet, nutrition + detox, the last challenge Monica won was Lyme Disease. She is a two-times health book author and detox coach for 15+ years with an extreme transformation in health. Monica collaborated with international therapists on the development of holistic lifestyle programs, which she applied to her life. Her wealth of knowledge and profound insights lay the foundation for the methodology + content of Daily Health Secret 365.
A fast thinker + problem-solver with can-do attitude. Katarina’s entrepreneurial spir it spans across a variety of i n d u s t r i e s , f r o m P h o t o g r a p h y, Publishing, Event + Artist Management to Fitness. Her strengths l ie in international communication, creative c o n c e p t d e v e l o p m e n t , p ro j e c t management + connecting people. Her projects were covered on the news incl. front page Sydney Morning Herald + she was interviewed on SKY News, Phoenix TV, CCTV China.
THE TEAM It Takes Teamwork To Make A Dream Work
Tim Barnard Head of Design
Christian Bolz, CTO Firebase Expert
Tracy Crawford, China Expert Master Distribution China
Janak Joshi, Advisor Digital Health
Marci Stedman, Advisor International Direct Sales
WHO SUPPORTS US? 13 International Investors
CODIMA HOLDINGS HK
KARL FENDER AUS
MICHAEL WU CHN
ATHENA SUN CHN TIM BARNARD
USA
GIORGIO BRANDINELLI ITA/CHN
JIM WELCH USA
ALFREDO COSSIO ESP/MEX
JUAN HILL VEN/USA
CENGIZ GENCEROGLU TUR
INAN OKMENGIL TUR/SWE FIMME ADENA
GER
TRACY CRAWFORD USA/CHN
CONTACT123 Perfect You Holdings Ltd
DETLEF STUEBEFounder & CEO
+34 645 75 1894 (Spain)
www.123perfectyou.com
DISCLAIMER: The information presented in this presentation is based on carefully simulated or calculated performance achievements and are for reference only. The value development might deviate from the shown results. Buying shares in a pre-launch company always carries a risk. The value of shares in a pre-launch company and dividend payments can fall as well as rise. You should not buy shares with money you cannot afford to lose.