43rd

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nstit

uteDear Friends

Dear Friends and Colleagues,

On behalf of the Maryland Chapter of the Healthcare Financial Management Association, I invite you to our 43rd Annual Institute. This year, we have an outstanding educational program and many exciting social activities planned which includes a whirlwind tour of Washington, D.C. The Annual Institute Committee has done a fantastic job creating a program centering on the important issues facing healthcare both nationally and in Maryland.

This year our event will return to National Harbor, Maryland. The Annual Institute will be held at the spectacular Gaylord National.

We know that your time is valuable and that many of our member organizations continue to spend your education and travel budgets wisely in response to challenging financial conditions. Our Annual Institute is first class in terms of the educational value with quality speakers and the total amount of available CPE’s – 15. We again, are offering new members who join us at the Annual Institute a combination registration and membership fee of $600. This promotion provides a savings of $100 to people who attend the Institute and become new members. Membership will be effective October 1, 2013.

We hope that you will join us at this exciting event, take advantage of this opportunity to listen to and learn from dynamic speakers and network with your fellow healthcare financial professionals. You may want to consider using this occasion as a team building opportunity for your organization’s finance team.

Don’t miss the chance to learn and catch up with old friends and make new ones.

I look forward to seeing you at the Gaylord at National Harbor!

Sincerely,

Charles A. Zorn, IIIMaryland Chapter President 2013 – 2014

Healthcare Financial Management Association

43rd Annual InstituteMaryland Chapter

October 2 - 4, 2013

Gaylord NationalNational Harbor, Maryland

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Activities: Participants must sign up during registrationGolf Registration (if applicable): $60 fee Whirlwind Tour Registration (if applicable): $50 fee

Registration Rates for all three days effective through September 11, 2013

Member Non-member New Member Registration + HFMA MembershipBasic Registration: $475 $675 $600 (over $100 savings) Guest Fee: $175 $175 N/A

Registration Rates for all three days effective after September 11, 2013

Member Non-member New Member Registration + HFMA MembershipBasic Registration: $575 $775 $700 Guest Fee: $175 $175 N/A

Daily Registration Rates

Member Non–Member Basic Registration: $200 $275

Basic registration includes attendance at education sessions and all meals throughout the two day conference. Please note below if you have any dietary preferences.

Gluten Free

Vegetarian

Other

This Institute provides 15 hours of continuing education credits.

Hotel accommodations can be made online athttps://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=10561781

The rates at the Gaylord National per night are $237. The Gaylord National address is 201 Waterfront Street, National Harbor, Maryland 20745.

CancellationsA refund of the registration fee (less a $100 processing charge) will be granted if cancellation is received by September 11, 2013. NO REFUNDS will be granted after September 11, 2013. Substitutions may be made without charge but notification is required. Cancellations must be submitted in writing to Laureen Nolker at lnolker@umm.edu or by fax at 410-328-7497.

AttireBusiness Casual

October is Breast Cancer Awareness Month. Join us in supporting the fight for a cure. The Community Service Committee will be collecting cash donations for the Breast Cancer Research Foundation at this year’s Annual Institute. For more information on BCRF, you can visit their website at http://www.bcrfcure.org/about.html.

11:00 AM Registration & Exhibit Hall Open

11:30 AM Box Lunch in Exhibit Hall

11:50 AM Annual Institute XLIII Welcome EllenMillesandTimBrooks AnnualInstitutePlanningCommittee12:00 PM Maryland Health Care Commission Update BenSteffen,ExecutiveDirector,MHCC

12:45 PM Maryland Hospital Association Update MikeRobbins,SeniorVicePresident, FinancialPolicy&Advocacy,MHA 1:30 PM HSCRC Update DonnaKinzer,ActingExecutiveDirector,HSCRC

2:15 PM Department of Health and Mental Hygiene Update LauraHerrera,DeputySecretaryforPublicHealth,DHMH

3:00 PM Break in Exhibit Hall

3:30 PM Health Reform and the Impact on the Revenue Cycle SuzanneLestina,AvadyneHealth,VPofClientInnovations

Ms.Lestina’spresentationwilltakeahighlevellookatregulationsandprovideguidanceonpreparingyourpeople,processesandsystemsforhealthreform.Topicswillincludeunder-standingtheimpactofhealthreformontherevenuecycleandorganizationalimperativestoprepareforthenewregulations.

4:30 PM Legislative Update/Healthcare Reform AndyBressler,CFA,ManagingDirector BankofAmericaMerrillLynchGlobalResearch

Mr.BresslerwillprovideatimelyupdateofhealthcarereformaswellasMedicareandMedicaidreform.TopicswillincludeFederalandStatebudgetissuesalongwitharegulatoryupdatetoproviderMedicareandphysicianchanges. 5:30 PM Session Ends

6:30 PM Welcome Reception in Exhibit Hall

7:30 PM Dinner WelcomeandremarksbyChuckZorn, MarylandChapterPresident

9:00 PM Nightcap Reception hosted by M&T BankPlease join our host and HFMA colleagues for a fun-filled after dinner event. You won’t want to miss this annual gathering.

Day One: Wednesday, October 2, 2013 Day Two: Thursday, October 3, 2013 Day Three: Friday, October 4, 2013

7:00 AM Breakfast in Exhibit Hall

8:00 AM Through the Eyes of the Patient: The Brian Boyle Story BrianBoyle,IronHeart

JoinMr.Boyleinthissessionashetellshispersonalstoryofhisfightbackfromneardeathafterahorrificautomobileaccident.Mr.Boylewillprovidevitalinformationfromapatient’sperspectivetohelpparticipantsgaininsightabouthowtoprovidecaretopatientswhoareawareyetunabletocommunicate. 9:15 AM Medicare Shared Savings and Payment Innovation Strategies MelindaHancock,ChiefFinancialOfficerand MichaelSpine,SeniorVP,Business, BonSecoursVirginiaHealthSystem

Ms.HancockandMr.SpinewillshareinsightsandbestpracticesregardingtheMedicareSharedSavingsprogramandwilldiscusspaymentinnovationstrategieswhichcanbeemployedtohelpproviderssucceedintherapidlychanginghealthcaremarket.Ms.HancockwillalsoshareinsightsinherroleasNationalDirectorforHealthcareFinancialManagementAssociation.

10:15 AM Break in Exhibit Hall 10:45 AM Charity Care, Community Benefit Reporting & the Changing Form 990- A Tax Update for Hospitals TravisPattonandMichelleMichalowski,PWC

ThissessionwillreviewthenewrequirementssetforthbyCongress,Treasury,andtheIRSforhospitalstomaintaintheirtax-exemptstatus.Inaddition,thesessionwilladdresshospitalcharitycareandcommunitybenefitreportingrequiredbytheIRSandhowtocompleteForm990whilemanagingchallengingreportinganddisclosurerequirements.

11:30 AM Hot Topics in Compliance CatherineMartin,PartnerOber/Kaler

Ms.Martin’spresentationwillfocusonunderstandingtheroleofcomplianceeffortswithinyourorganizationandwhattodoonceaproblemisdetected.Topicswillincludecurrentgovern-mentenforcementtrendsindetectingandprosecutingfraudandabuseandtheroleoftheBoardofDirectorsandcommitteesinoverseeingcompliance.

12:15 PM Box Lunch in Exhibit Hall/Adjournment

1:00 PM Whirlwind Tour - Washington, DC Newfornon-golfers-$50perperson.

Thewhirlwindtourofournation’scapitalwillincludestopsattheUSCapitolBuilding,Jeffer-sonMemorial,LincolnMemorial,VietnamMemorial,KoreanWarMemorial,MLKJr.Memorial,WorldWarIIMemorialandtheWhiteHouse. 1:00 PM Golf at the National Golf Club $60perperson. 6:30 PM Past Presidents Dinner and Institute BanquetJoin in the fun as we recognize our chapter award winners and mingle with past presidents and the members of our Maryland Chapter. This year, Cathy Zito, FHFMA will be honored with the Petrik award, the chapter’s highest honor. Cathy has given countless hours to HFMA. She has held every officer position in the Maryland Chapter including serving as our President in 2007 - 2008. She was also Regional Executive for Region 4. She has earned the Bronze, Silver, Gold and Medal of Honor awards. Cathy is very active in the chapter and assists on the program and annual institute committees. She is the Chair for the new Spring Institute and a member of the Region 4 Conference Committee. She was very instrumental in assisting the Chapter in achieving HFMA’s highest award, The Shelton Award.

9:00 PM Nightcap Reception hosted by Bank of AmericaJoin our sponsor and HFMA colleagues at this exciting post banquet event.

7:00 AM Breakfast in Exhibit Hall

7:30 AM Certification Exam LinkerMills,FHFMA Manager,FinancialServices MedStarFranklinSquareMedicalCenter 8:00 AM Healthcare Reform and Changing Dynamics in the Healthcare Field: What Does it Mean for Hospital Credit Quality LizSweeney,Standard&Poor’s

Ms.Sweeney’spresentationwilladdresstherapidlychanginganddynamichealthcareenvi-ronmentandwhatitmeansforhospitalcreditquality.Topicswillincludehowreformwillaffectcreditriskinthefuture,howprovidersarerespondingandtheimpactonaccesstocapital. 9:00 AM Ethics, Leadership and the Role of the Financial Professional FrankRyan,CPA

Theinterestingandengagingsessionwillexplorethebasictenantsofethicalbehaviorandusecasestudiestoexploreethicaldilemmasinhealthcare.Mr.Ryanwilldiscusscorevaluesandethicalframework,identifycriticalthinkingerrorsandexaminetheimpactofethicsonourprofession.

10:00 AM Break in Exhibit Hall

10:30 AM De-Risking the Balance Sheet AnnetteAnselmi,ExecutiveDirector,MHHEFA ElizabethMcKennon,Partner,McKennon,Shelton&Henn ErrolBrick,ManagingDirector,PFMGroup

Thissessionwillassistmembersinevaluatingboththeassetandliabilitysideoftheirbalancesheettoreducetheirorganization’sriskprofileduringtheseturbulenttimes.Theteamwillidentifystructuralriskofthebalancesheet,evaluateriskmitigationstrategies,andviewade-riskedbalancesheet.

11:30 AM Revenue Cycle Vendor Contract and Performance Optimization SueMcBrideandandJeffRoche,KPMG

Ms.McBrideandMr.Rochewillfocusontheimportanceofmanagingandoptimizingvendorperformanceinaneraofincreasedbudgetcutsandfinancialpressure.Withhealthcarere-examiningtheirfinancialfunctions,manyareturningtovendorstohandleagedaccountsandbaddebts.Vendorperformancemustbecontinuouslyandcontinuallymonitored.12:15 PM Lunch Speaker - Maryland’s Approach to Building Its State-Base Exchange TequilaTerry,DirectorofPlanandPartnerManagement, MarylandHealthBenefitExchange

ThissessionisdesignedtopresentacasestudyaboutMaryland’simplementationexperienceincludingkeystepsMarylandhastakentopositionitsexchangeforlongtermviability.AlsopresentedwillbethekeystepsMarylandtooktopreventadverseselectionagainstthestate-basedexchange,gainwidespreadsupportfromstakeholdersandthelatestinformationonMaryland’simplementationstatus.

1:15 PM Annual Institute Adjournment

Register online at www.hfmamd.org under calendar of events!

Hotel Registration Deadline • September 11, 2013; After September 11, rooms are subject to availability.