4.14.09 chamber social media presentation clw nb rev2
DESCRIPTION
A practical presentation on how small businesses can put social media to work with an emphasis on blogging, Twitter, Facebook, and LinkedInTRANSCRIPT
Good Morning Good Morning Future Social Media Future Social Media Marketers!Marketers!
Social MediaSocial Media
What is it?What is it?Why should you care?Why should you care?How can you get started?How can you get started?Who the heck are Cyndee and Who the heck are Cyndee and Newt?Newt?
So what are YOU So what are YOU hoping to get out of hoping to get out of today?today?
AgendaAgenda
Why Social Media is So ImportantWhy Social Media is So Important Intro to 4 Key Social Media toolsIntro to 4 Key Social Media tools Review common concerns & Review common concerns &
misunderstandingsmisunderstandings Walk through setting up a Twitter & Walk through setting up a Twitter &
Facebook pageFacebook page
You Face Game-Changing You Face Game-Changing TransformationsTransformations
Changed buyer behaviorChanged buyer behavior Old methods not workingOld methods not working Interruption marketing Interruption marketing outout Conversational marketing Conversational marketing
in in Media upheavalMedia upheaval Marketing transformedMarketing transformed
Interruption Marketing: Interruption Marketing: One Way Shouting to One Way Shouting to BuyersBuyers
Way Too Many
Seller Messages
Buyers Suffer from
InfoOverload
Future Belongs to Future Belongs to Inbound Marketing: Inbound Marketing: Buyers Find YouBuyers Find You
““Your Brand is Your Brand is What Google Says It Is,”What Google Says It Is,”-Author, David Meerman -Author, David Meerman ScottScott
So, what is this Social So, what is this Social Media thing?Media thing?
Social media integrates Social media integrates technology, telecommunications technology, telecommunications and social interaction. and social interaction.
-Online communities-Online communities
-(UGC) User generated content-(UGC) User generated content
-(CGM) Consumer generated -(CGM) Consumer generated mediamedia
Social Media Tools Social Media Tools We’ll Examine In-We’ll Examine In-Depth TodayDepth Today
We’ll Focus on 4 Tools You Can We’ll Focus on 4 Tools You Can Put to Work Easily and Put to Work Easily and InexpensivelyInexpensively
What they have in What they have in common:common: Web-basedWeb-based Available 24/7Available 24/7 Provide information about you and Provide information about you and
your companyyour company Share your knowledge and expertiseShare your knowledge and expertise Offer help to prospects & customersOffer help to prospects & customers Enable 2-way communicationEnable 2-way communication Create sense of communityCreate sense of community
How to Put Blogs to How to Put Blogs to WorkWork
"If you want something "If you want something decent about you in Google decent about you in Google you MUST blog. This is NOT you MUST blog. This is NOT optional anymore."optional anymore."
- Robert Scoble - Robert Scoble
(@Scobleizer)(@Scobleizer)
What is a Blog?What is a Blog?
A website that is organized like a A website that is organized like a newspaper w/ most recent articles newspaper w/ most recent articles firstfirst
An easy to manage, free websiteAn easy to manage, free website A web presence that grows in A web presence that grows in
importance over timeimportance over time A potentially influential shaper of A potentially influential shaper of
opinion and behavioropinion and behavior A revenue driverA revenue driver
Keys to Successful Keys to Successful BlogBlog Target info needs of well-understood set Target info needs of well-understood set
of ideal buyersof ideal buyers Frequent, timely updatesFrequent, timely updates Delivers relevant & compelling contentDelivers relevant & compelling content Well-structured and categorizedWell-structured and categorized Open to everyone on the webOpen to everyone on the web Easily findable via Google, etc.Easily findable via Google, etc. Comment on other blogsComment on other blogs
Is Is Starbucks Starbucks
Instant Instant Coffee a Coffee a Loser?Loser?
Here’s Newt’s Here’s Newt’s blog/website comboblog/website combo
As I Was Finishing FCGU PR Class As I Was Finishing FCGU PR Class Lecture, Email came from Lecture, Email came from StarbucksStarbucks
This Blog Helps its This Blog Helps its Readers SucceedReaders Succeed
Let’s Bring Blogging Back Let’s Bring Blogging Back Home with PBS & Home with PBS & WordPressWordPress
How to Put Twitter to How to Put Twitter to WorkWork
What is TwitterWhat is Twitter
Short-form-140 characters-real-time Short-form-140 characters-real-time “Constant Conversation”“Constant Conversation”
Open to everyoneOpen to everyone Searchable by topic in real-time with Searchable by topic in real-time with
#hashtags#hashtags You can choose people/org.s to followYou can choose people/org.s to follow You can motivate people/org.s to follow You can motivate people/org.s to follow
youyou You can listen to what’s said about youYou can listen to what’s said about you
Keys to Succeeding Keys to Succeeding with Twitterwith Twitter Pick the right brand namePick the right brand name Define one or more info nichesDefine one or more info niches Determine your target followers Determine your target followers
and people to followand people to follow Share thoughts and info that Share thoughts and info that
intrigue, inform or educate intrigue, inform or educate followersfollowers
Add value to those you followAdd value to those you follow Participate in the Conversation!Participate in the Conversation!
Extending Your Brand: Share Extending Your Brand: Share with Kindred Spirits in Real-with Kindred Spirits in Real-timetime
Demonstrate Thought Demonstrate Thought LeadershipLeadership
How to Put Facebook How to Put Facebook to Work:to Work:
What is FaceBook?What is FaceBook?
A membership-focused resource for A membership-focused resource for networking--personal and professionalnetworking--personal and professional
Permission based – not an open platform Permission based – not an open platform Post updates, news links, picturesPost updates, news links, pictures Create business pageCreate business page Create common interest groupsCreate common interest groups Share great thoughts, links, pictures, Share great thoughts, links, pictures,
eventsevents You can pull in your blog/twitter postsYou can pull in your blog/twitter posts
Keys to Succeeding Keys to Succeeding with FaceBook:with FaceBook: On the professional side, establish a On the professional side, establish a
communications goal to position communications goal to position yourself/companyyourself/company
Make it a point to ‘friend’ your Make it a point to ‘friend’ your friends and comment on their statusfriends and comment on their status
Integrate your blog & twitterIntegrate your blog & twitter Share what’s relevant, valuable, Share what’s relevant, valuable,
intriguing or amusing to your target intriguing or amusing to your target audienceaudience
Facebook Group vs. Facebook Group vs. Page?Page?
Photographer Drives Photographer Drives Revenue from Revenue from FaceBookFaceBook
Senior High Senior High School School PhotographyPhotography
Word of mouseWord of mouse Visual powerVisual power Go direct to Go direct to
studentsstudents 50+% $$ from FB 50+% $$ from FB
Naples Chamber Gets Naples Chamber Gets Social with FaceBookSocial with FaceBook
Provides quick Provides quick snapshot of snapshot of ChamberChamber
Easy Easy communicationscommunications
Highlights Highlights eventsevents
Creates Creates invitationsinvitations
Shares photosShares photos
Putting LinkedIn to Putting LinkedIn to WorkWork
What is LinkedIn?What is LinkedIn?
A business networking site organized A business networking site organized around layers of connectionsaround layers of connections
You can create personal and business You can create personal and business profiles and affinity groupsprofiles and affinity groups
You must be a member and request a You must be a member and request a link to other members you knowlink to other members you know
You can integrate your other web You can integrate your other web components with you LI pagecomponents with you LI page
Keys to Succeeding Keys to Succeeding with LinkedIn with LinkedIn More complete public profile—acts as More complete public profile—acts as
3D resume with links and 3D resume with links and recommendationsrecommendations
Build meaningful personal and business Build meaningful personal and business connectionsconnections
Stay current with your connectionsStay current with your connections Prove why you are a “MUST” hireProve why you are a “MUST” hire Use ‘Answers’ to demo your expertiseUse ‘Answers’ to demo your expertise Tie in your blog and presentations to Tie in your blog and presentations to
amplify your perceived knowledgeamplify your perceived knowledge
Share your Share your professional professional accomplishments/statuaccomplishments/statuss
Share Your Knowledge: Share Your Knowledge: LinkedIn Answers and BlogLinkedIn Answers and Blog
So really… So really… Why should you care?Why should you care?
Social Media: Vital Social Media: Vital Component Component of 21of 21stst Century Marketing Century Marketing
114.5 M. US TV households114.5 M. US TV households 220 M. US web users; 1 B. globally220 M. US web users; 1 B. globally 120 M. blogs120 M. blogs 200 M. FaceBook members200 M. FaceBook members 38 M. LinkedIn members; all Fortune 38 M. LinkedIn members; all Fortune
5oo co.s5oo co.s 10 M. Twitter users10 M. Twitter users
Passionate word of Passionate word of mouth advertising from mouth advertising from your best customersyour best customers
Jump on or play catch Jump on or play catch up in a yearup in a year
But really…But really…
Social Media: The Least Social Media: The Least Expensive Expensive
Marketing Tool!Marketing Tool!
What should you What should you consider?consider?
(Before you set up your 1(Before you set up your 1stst account)account)
Your personal brand / Your personal brand / handlehandle
Will this account be Will this account be personal, professional personal, professional or a neutral blend?or a neutral blend?
Be Careful of WHAT Be Careful of WHAT you write!you write!
Digital footprints last foreverDigital footprints last forever
Are you committed to Are you committed to making this last?making this last?
Where do you Tweet Where do you Tweet from here?from here? Pick 1 tool and learn it before you Pick 1 tool and learn it before you
jump into everything and get jump into everything and get overwhelmed overwhelmed
Start the conversationStart the conversation www.Twitter.comwww.Twitter.com www.Facebook.comwww.Facebook.com www.Wordpress.comwww.Wordpress.com www.LinkedIn.comwww.LinkedIn.com
Questions?Questions?
Contact UsContact Us
Cyndee Woolley, APRCyndee Woolley, APR
Cell: (239)253-1217Cell: (239)253-1217
Email: Email: [email protected]@pbscontractors.com
http://twitter.com/cmwoollhttp://twitter.com/cmwooll
Newt Barrett, VNGNewt Barrett, VNG
Phone: (239)494-8597Phone: (239)494-8597
Email: Email: [email protected]@contentmarketing.net
http://twitter.com/newtbarretthttp://twitter.com/newtbarrett
Local Facebook Local Facebook Friends & TweeplesFriends & Tweeples
Greater Naples Greater Naples Chamber of Chamber of CommerceCommerce
Tammie NemecekTammie Nemecek Rep. Matt HudsonRep. Matt Hudson Friends of Naples Friends of Naples
OriginalsOriginals Brenda O’Connor Brenda O’Connor
@cmwooll@cmwooll @newtbarrett@newtbarrett @kpkfusion@kpkfusion @marc_meyer@marc_meyer @twitterzilla@twitterzilla @ambercadabra@ambercadabra @jonmcleod@jonmcleod @tweethelp@tweethelp
ResourcesResources
http://http://search.twitter.comsearch.twitter.com// www.TweetDeck.comwww.TweetDeck.com www.TweetGrid.comwww.TweetGrid.com http://www.allfacebook.com/2009/
02/facebook-privacy/