41 st - aadc · for a fortunate few, that means a trip to this stage to briefly bask in the...
TRANSCRIPT
41AWARDS
stannual
1977 2018
PRES
IDENTS A
DDRES
S
Welcome to the 41st and quite possibly, the last AADC Awards.
As part of our ongoing review of the Club, it’s relevance and the role it plays
within the industry, one thing became patently obvious – Advertising & Design
doesn’t go anywhere near far enough in encapsulating the depth, breadth and
diversity of the Creative Communications industry of today.
We are advocating a name change and will be putting that to a members’ vote
in our upcoming AGM on December 6. If you do or don’t want the name to change,
make sure you are there to vote. Details will be emailed and available on the
website soon.
And, if you want to be a part of the next and most exciting phase of the Club’s
41-year history, turn up and put your hand up at the AGM. We need you.
A potential name change is just one of the many initiatives we hope to be moving
forward with in 2019.
There are several free and ticketed Education events being planned for students,
young creatives, industry veterans and clients.
We are committed to doing more for women in our industry and hope to announce
a date and venue for our Women in Creative Services Forum.
We are developing closer and more meaningful ties with organisations like
the Adelaide Media Club, Business SA, Pausefest in Melbourne and Spikes Asia in
Singapore.
We want to create genuine networking opportunities for local businesses.
Everyone knows the likes of Showpony, KWP and Blackbocks Jamshop, but do they,
and Retail Ink, know about Floodlight Media and Merlin? Have Passell Media been
introduced to THEM Advertising and Nucleus?
There are so many great companies and individuals out there that can benefit
from each other’s expertise.
But like tonight’s gala event, these and other exciting initiatives would not be
possible if it wasn’t for the generous support of our sponsors. Many of whom
have been longstanding advocates and backers of the Club like KOJO,
KWP, NewsCorp and Adstream.
These companies, as well as our more recent and newest sponsors give their
time, support, expertise and money to ensure the Club is viable.
Quite simply, we wouldn’t be here without them. They deserve our deepest
thanks and support from the industry.
The AADC Awards is about celebrating great work.
For a fortunate few, that means a trip to this stage to briefly bask in the
limelight while accepting a trophy.
Many of the attendees won’t be taking a short walk however. But even if
they aren’t standing up on stage, they can, and should be, immensely proud.
The work adorning the exhibition is the best of Adelaide.
We know it’s great. The panel of judges knows it’s great.
But we must make certain the wider business community knows it too.
Peer and industry recognition is fantastic, but we want to do more to promote
the great work created by you, and our broader industry, to local businesses
and government departments.
NewsCorp have very generously agreed to provide the Club with $10,000 worth of
space in their print and digital platforms to that end.
That money won’t be used to just focus on celebrating tonight’s trophy winners.
It will shine a light on much of the great work done by you and your peers.
Unfortunately, there will be one person who won’t be standing on the awards’
stage. And that person is a student.
We reintroduced the Student Category this year, but sadly, there were no entries.
So please, if you work with students; at AWARD School, AdSchool, at TAFE or any
of the Universities, please make them aware and encourage them to enter.
Enjoy the nights, cheer on the winners, be proud of what we all have achieved,
share the great work in this book and with me, look forward to a great 2019.
James rickard
President
silver
corporates
gold
platinum
technology partner
partners
SPO
NSO
RS
NETWORK partner
Kevin MacNamaraBWM
CHA
IR O
F J
UDG
ES
JUDG
ES
Christopher Savage
Wrestling Possums
Duncan Malcolm
Glassworks London
Denis Mamo
White Space Concepts
Bastian Storch
Being Brands
Chris Mitchell
Daylight Agency
Becky Smallchua
Brand & Digital at Thankyou
George Hedon
Pause Fest
Glenn Dalton
AJF Partnership
Gerard Fitzgerald
Song Zu
Dylan Stephens
risk sound
Geoff Corbet
Daylight Agency
Gavin Bain
Meerkats
Jon Skinner
The Core Agency
Jeffrey Darling
Velvet
Jonathan Kneebone
The Glue Society
Josh Murrell
Ogilvy
JUDG
ES
Mark Harris
Glassworks
Marque Kabbaz
Backelite
Mark Rivett
Doggieman
Martyn Zub
Formosa Group
Mitch Dorf
Formosa Group
Mat King
Director
Monty Noble
Noble Brands Worldwide
Leisa Ilander
Ogilvy
Mark Harley
Athlete Studio
Luke Lucas
Graphic Designer
JUDG
ES
Rob Morrison
Ogilvy Brisbane
Paul Fenton
loyal AGENCY
Scott Bundy
Bundy Agency
Simon Njoo
Editor
Simon LangleyJ. Walter Thompson Sydney
Steve Browning
Writing by Steve Browning
Tim Piper
Piro
Steve Callen
Timothy Hall
Writer
Zoe PollittTony HalE
The Communications Council
Simon Westlake
Bitable
Stephen Smith
Tracks Post Sydney
Stefan Coory
block head vfx
Grant Gillies
Gaga Music
Heath Ryan
Pace pictures
Harriett Wray jason little
For The People Agency
WAT
ERIN
G C
AN
AW
ARD
1 9 78 street remley
1 979 barry tucker
& ian kidd
1 98 0 don gill
& andrew killey
1 98 1 max pepper
1 982 chris briscoe
1 98 3 idris jones
1 98 4 jim berinson
1 985 bernie van elsen
1 98 6 marsha dearden
1 987 david minear
& peter withy
1 98 8 jim robinson
1 989 brenton whittle
1 9 9 0 brian braidwood
1 9 9 1 warren wood
1 9 9 2 rita siow
1 9 93 busch
1 9 94 richard chataway
& michael cusack
1 9 9 5 jack van gastel
1 9 96 jan turbill
1 9 97 elspeth baird
1 9 98 leanne vine
1 9 9 9 chris charlton
2 000 drew lenman
& mike connell
2 00 1 phyllis southgate
2 00 2 ernie clark acs
2 00 3 young & rubicam
adelaide
2 00 4 marty pepper
2 00 5 milton wordly
2 00 6 phillip lane
2 007 angela heesom
2 00 8 john chataway
& kent smith
2 00 9 sputnik
2 0 1 0 les francis
2 0 1 1 haylie craig
2 0 1 2 / 1 3 kim boehm
2 0 1 4 greg knagge
& geoff robertson
2 0 1 5 james rickard
2 0 1 6 richard coburn
2 0 1 7 justin astbury
& justin pounsett
The silver watering can is awarded by the
presidents each year for outstanding
contribution above and beyond the call
of duty to the advertising industry in
South Australia.
After use in the television commercial
by Clemenger in 1978, the silver watering
can was donated by Adelaide & Wallaroo
Fertilizer.
CONGRATULATIONS
Di WIllson
POSTER, OUTDOOR AND INDOOR
OUTDOOR ANY FORMAT (CAMPAIGN)
C L I E N T Motor Accident Commission
T I T L E Fatigue
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Megan Cunnah, Kristen Medhurst, Johnny Velis, Ben Mangan, Brenton Bock
The Gold Chair is the most coveted of the AADC Awards and
only one entry will reach this pinnacle. The most outstanding
complete piece in the annual exhibition, recognised for both
originality and excellence, is presented with the Gold Chair.
1 9 8 0 McLeay Bros
TV Series
1 98 1 The Finger Print Co
Packaging
1 982 Lloyd’s Christmas
George Patterson
1 98 3 Myer Trend Shop Radio
George Patterson
1 98 4 SGIC
Television & Radio
Clemenger Adelaide
1985 Coopers
Grand Prix Radio
Clemenger Adelaide
1 98 6 SA Local Government
Rubbish Safety
Newilms
1 987 Mountain Chardonnay
& Pinot Noir
Barrie Tucker Design
1 98 8 Kesab
Multi-Media Campaign
Young & Rubicam
1 989 Kesab
Plastic Surgery Poster
Young & Rubicam
1 9 9 0 Adelaide Zoo
Give & Take TV
Young & Rubicam
1 9 9 1 Adelaide Zoo
“Zoo Poo Song”
Young & Rubicam
1 9 9 2 Lotteries Commission
“Old & Young Couple”
Young & Rubicam
1 9 93 Adelaide Zoo
Tamarin/Lyrebird/Oryx
Press Campaign
Young & Rubicam
1 9 94 Clemenger
‘Bomb/Menu/Folders’
Newspaper Campaign
Clemenger Adelaide
1 9 9 5 Bank SA
‘Ballam/Rainy Day/
MeLeg Break’
TV Campaign
Clemenger Adelaide
1 9 96 Cellarmaster
‘Black & White’
Packaging & Label Design
Ian Kidd Design
1997 Mitsubishi
‘Dog’ TV
Young & Rubicam
1 9 98 Transport SA
TV Campaign
Young & Rubicam
1 9 9 9 SA Lotteries Commission
Outdoor Bus Shelter,
Clemenger BBDO Adelaide
2 000 SA TAB
“Passionate Moments”
30sec Radio
Killey Withy Punshon
2 00 1 Beer Brothers
Packaging & Label Design
Ian Kidd Design
2 00 2 Yalumba
Outdoor
Killey Withy Punshon
2 00 3 Mitsubishi Motors
Pajero ‘Violin’
Young & Rubicam Adelaide
2 00 4 Motor Accident Commission
Annual Report
Black Squid Design
2 00 5 Parallax Design
Wine labels
Jim Barry Wines
‘Silly Mid On’
2 00 6 Black Squid
Design Hills Fresh
Caulilower Labels
2 007 Parallax Design
Henry’s Drive
Vignerons
“2007 Limestone Coast Wine
Show Judges Dinner”
2 00 8 Voice Design
Australian Graphic Design
Assoc. (AGDA)
Pocket Guide
2008 Pocket Guide
2 00 9 JAM Advertising
Department of health
“out it lu”
2 0 1 0 Adelaide City Council
“Already Home”
Clemenger BBDO Adelaide
2 0 1 5 Mitsubishi Motors
“Accelerate”
Jamshop
2 0 1 6 Adelaide Football Club
“We Fly As One”
Showpony Advertising
2 0 1 7 SA Health
Hands off our Ambos
Showpony Advertising
GO
LD C
HAIR
CONGRATULATIONS
blackbocks Jamshop
The name, Master’s Chair, was chosen to acknowledge the
time honoured role of Master Craftsperson. No matter how
good an idea is, for a complete piece of advertising to be
great and effective it needs the contribution of a range of
individuals. The Master’s Chair recognises the contribution
of those individuals.
1 9 9 0 Steve Callan & Peter Best
Radio Production
RAA ‘Gecko’
1 9 9 1 Mark Rivett
Original Music
Adelaide Zoo
“Keep On Pooing”
1 9 9 2 Michael Rowland
Illustration
Adelaide Festival
CTR Trust
“Something On Saturday”
1 9 93 Michael Cusack
Tv Animation
Dank
“Fathers Day”
1 9 94 Robyn Watt
Tv/Cinema Craft
Art Direction
Orlando E3
“Fridge”
1 9 9 5 Michael Cusack
Tv/Cinema Craft
Animation
Lipton’s Squeezabl
Tea Bags
1 9 96 Nick Burton
Tv/Soundtrack
Tab “Neighbours”
&
Adrian Adams
Interactive Cd-Rom
Federal Bureau
Of Consumer Affairs
“Consumer Power 2”
1 9 97 Darren Burgess
Tv Animation
WA Health Department
Anti Smoking Campaign
1 9 98 Street Remley
& Les Francis
Radio Production
NRMA “Hitch-Hiker”
1 9 9 9 Street Remley, Les Francis
& Leanne Vine
Radio Production
Aeroguard “Fishing”
2 000 Peter Best
Tv Soundtrack Production
Transport SA
“Jaws”
2 00 1 Marty Pepper
Flame Compositing
The Age Classiieds
“Houses”
2 00 2 Michael Cusack
Animation
Inghams Drummos
“Can Can”
2 00 3 Michael Cusack
Animation
The Earth Sancturies
Foundation
“Critters”
2 00 4 Richard Lyons
Photography
Bank SA
“Take Your Time Moving”
2 00 5 Richard Lyons
Photography
Kosmea Australia
2 00 6 Micheal Cusack
For Animation
Masterfoods
Schamcko’s Shapz
“Breakout”
2 007 Richard Coburn
& Martyn Zub
“Fake Film Festival
Screen Opening”
2 00 8 Martyn Zub
Kojo Pictures
“Beautiful Trailer”
2 00 9 Ernie Clark
Asc
Department Of Health
“Out It Lu”
2 0 1 0 Anthony De Leo
Voice
Longview Vineyard
“W.Wagtail”
2 0 1 5 Richard Coburn
KOJO
Hilltop Hoods
“Won’t Let You Down”
2 0 1 6 Justin Astbury
Astbury Audio
STAN/KOJO
“Wolf Creek Teaser
TV Series”
2 0 1 7 David Parkinson
Cinematography
Penny’s Hill
“Winter”
MASTERS C
HAIR
CONGRATULATIONS
Angela Heesom
CRAFT IN FILM
CASTING
C L I E N T Baby Einstein
T I T L E ‘Become’
AWA R D E D TO Angela Heesom
AG E N C Y Heesom Casting
C O N T R I B U TO R S Louise Heesom, Angela Heesom
AWARD TELEVISION COMMERCIAL (INDIVIDUAL)
C L I E N T Business SA
T I T L E Export
AWA R D E D TO Corey Swaffer, Mark Atherton
AG E N C Y KWP!
C O N T R I B U TO R S Scott Illingworth, Roh Smith, Miles Rowland, Mark McKenna, David O’Loughlin, Best FX, Annalise Menzel
AWARD
TELEVISION COMMERCIAL (INDIVIDUAL)
FILM &
VID
EO
SPONSORED BY
C L I E N T Surf Life Saving Australia
T I T L E The Ocean Doesn’t Discriminate
AWA R D E D TO Corey Swaffer, John Baker
AG E N C Y KWP!
C O N T R I B U TO R S The Editors, Stu Morley, Rey Carlson, Play Big Film, Georgina Toole, Final Sound, Craig Sloane, Craig Conway, Paul Shanahan, Andrew Buckley
THAN
K Y
OU
TO THOSE WHO CARRIED A LITTLE
MORE WEIGHT. WE COULDN’T HAVE
DONE IT WITHOUT YOU.
Presidents
James Rickard
Amanda Gower
Treasurer
Marty Pepper
Club Secretary
Taylor Martin
Communication CommitEe
Paul Sobolewski (Chair)
Awards/Events Commitee
Justin Pounsett (Chair)
Matt McKensie-Smith (Chair)
Justin Counihan
Alex Robinson
Christina Muffati
Marty Pepper
Paul Sobolewski
Sponsorship Commitee
Amy Lambert (Chair)
Dan Demaria
Education Commitee
David Ormston (Chair)
Sean Timms
Special Thankyous
Sarah McAvenna (Voice Over)
Chris Charlton
Lauren Mullinder
AWARD
DIGITAL CONTENT
AWARD
LARGE FORMAT SCREENS (INDIVIDUAL)
FILM
& V
IDEO
C L I E N T Menzies School of Health Research
T I T L E Bridge The Gap
AWA R D E D TO Corey Swaffer
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Steve Evans, Matt Minear, Georgina Toole, Final Sound, fin, David O’Loughlin, Craig Conway
C L I E N T Surf Life Saving Australia
T I T L E The Ocean Doesn’t Discriminate
AWA R D E D TO Corey Swaffer, John Baker
AG E N C Y KWP!
C O N T R I B U TO R S The Editors, Stu Morley, Rey Carlson, Play Big Film, Georgina Toole, Final Sound, Craig Sloane, Craig Conway, Paul Shanahan, Andrew Buckley
AWARD
CHARITY
FILM &
VID
EO
C L I E N T The University of Adelaide
T I T L E
Life Moves Fast
AWA R D E D TO Nick Brz
AG E N C Y Nation
C O N T R I B U TO R S Mark McKenna, Leona Cichon, Judi Oehme, Aaron Gully
FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)
C L I E N T Surf Life Saving Australia
T I T L E The Ocean Doesn’t Discriminate
AWA R D E D TO Corey Swaffer, John Baker
AG E N C Y KWP!
C O N T R I B U TO R S The Editors, Stu Morley, Rey Carlson, Play Big Film, Georgina Toole, Final Sound, Craig Sloane, Craig Conway, Paul Shanahan, Andrew Buckley
FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)C L I E N T Red Kangaroo Beverages
T I T L E Kanguru ‘Your Brain’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Ross Macdonald, Richard Wright, Mark McKenna, Liam West, Gabe Roccisanno, Erin Phillips, Craig Jackson
C L I E N T National Pharmacies
T I T L E Where Wonder Meets Wisdom
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Sam Matthews, Justin Pounsett, Carolyn Koch, Cameron Hockey, Becq Hinton, Kristen Medhurst, Hugh Miller, Roh Smith, Morgan Riddle, Johnny Velis, Hannah Boden, Ben Mangan, Lucy McFarlane, Brenton Bock, Kellie Patrick
C L I E N T Motor Accident Commission
T I T L E Drink Drive
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, KOJO, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Simon Ozolins, Josh Logue, Johnny Velis, Brenton Bock
FILM
& V
IDEO
FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)
FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)
FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)C L I E N T Department for Education and Child Development
T I T L E Become.
AWA R D E D TO Paul Stratton
AG E N C Y Nation
C O N T R I B U TO R S Judi Oehme, Jane Keen, Greg Knagge, Courtney Garfoot
C L I E N T Electoral Commission of South Australia
T I T L E ECSA ‘Phase 1’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S The Invisible Man, Richard Wright, Mark McKenna, Leigh Beissel, Erin Phillips, Craig Jackson, Aaron Gully
C L I E N T Red Kangaroo Beverages
T I T L E ‘Languages’, Words’, ‘Your Brain’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Ross Macdonald, Richard Wright, Mark McKenna, Liam West, Gabe Roccisanno, Erin Phillips, Craig Jackson
FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)
FINALIST TELEVISION COMMERCIAL (CAMPAIGN)
FILM &
VID
EO
C L I E N T Lifetime Support Authority
T I T L E Terry’s Journey
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sarah Bond, Parris Mesidis, Laura Prior, Jonathan Pagano, James Haskard
C L I E N T The Hospital Research Foundation - The Longest Table
T I T L E Feed Hope. Fork Cancer.
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Monkeystack, Matin Jafari, Laura Prior, James Haskard, Andy Scott
FINALIST DIGITAL CONTENT
FINALIST CHARITY
FILM
& V
IDEO
C L I E N T Motor Accident Commission
T I T L E Drink Drive
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, KOJO, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Simon Ozolins, Josh Logue, Johnny Velis, Brenton Bock
FINALIST TELEVISION COMMERCIAL (CAMPAIGN)
CHAIR
CASTING
C L I E N T Baby Einstein
T I T L E ‘Become’
AWA R D E D TO Angela Heesom
AG E N C Y Heesom Casting
C O N T R I B U TO R S Louise Heesom, Angela Heesom
CRAFT
IN FILM
To cast a series of commercials each featuring aspirational, bi-racial central characters; an Ocean Scientist, a Doctor, an Engineer. For each Core face we had to find their younger selves tracing back several ages to their baby selves. The casting challenge was in the linear matches. If we could not find a believable match for a characters life story , we’d have to change the Core face and start the matching again until we could cast a highly believable group of individuals that could portray the very same person across the ages and delivering the same essence and spirit.
SPONSORED BY
AWARD
DIRECTION (INDIVIDUAL)
C L I E N T Motor Accident Commission
T I T L E 2 makes it harder than 4
AWA R D E D TO Becq Hinton, Johnny Velis
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Sam Matthews, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Miles Rowland, Johnny Velis, Becq Hinton, Johnny Veli, Brenton Bock
AWARD
DIRECTION (INDIVIDUAL)
C L I E N T Events South Australia South Australian Tourism Commission
T I T L E Adelaide Fashion Festival 2017
AWA R D E D TO Marco Cicchianni
AG E N C Y Cul-de-sac Creative
C O N T R I B U TO R S Nicola Tate, Georges Antoni, Deni Jones, Bradley Pickford
CRAFT
IN
FIL
M
AWARD
CASTING
C L I E N T Mobil
T I T L E The Race
AWA R D E D TO Angela Heesom
AG E N C Y Heesom Casting
C L I E N T State Theatre Company of South Australia
T I T L E After Dinner
AWA R D E D TO Richard Coburn
AG E N C Y KOJO
C O N T R I B U TO R S Richard Coburn, Matt Byrne, Chelsea Brady, Martine Micklem, Jana DeViasi, Georgina Cunningham, Justin Astbury
FINALIST DIRECTION (INDIVIDUAL)
CRAFT
IN FILM
FINALIST DIRECTION (INDIVIDUAL)C L I E N T SA Tourism Commission
T I T L E Touring Routes
AWA R D E D TO Richard Lanyon
AG E N C Y KWP!
C O N T R I B U TO R S Fiona Lanyon, Stephen Deeble, Dave Gregan, Rob Henschke
C L I E N T Brand SA
T I T L E I Choose SA - Paolo Sebastian
AWA R D E D TO Richard Coburn
AG E N C Y KOJO
C O N T R I B U TO R S Richard Coburn, Matt Byrne, Georgina Cunningham, Justin Astbury
C L I E N T State Theatre Company of South Australia
T I T L E Sense and Sensibility
AWA R D E D TO Richard Coburn
AG E N C Y KOJO
C O N T R I B U TO R S Richard Coburn, Matt Byrne, Chelsea Brady, Mike Bakaloff, Martine Micklem, Jana DeViasi, Georgina Cunningham, Justin Astbury
FINALIST CINEMATOGRAPHY (INDIVIDUAL)
FINALIST CINEMATOGRAPHY (INDIVIDUAL)
CRAFT
IN
FIL
MFINALIST EDITING (INDIVIDUAL)
C L I E N T SA Tourism Commission
T I T L E Touring Routes
AWA R D E D TO Stephen Deeble
AG E N C Y KWP!
C O N T R I B U TO R S Fiona Lanyon, Rob Henschke, Richard Lanyon
C L I E N T SA Power Networks
T I T L E Future Operating Model
AWA R D E D TO Justin Wight
AG E N C Y Monkeystack
C O N T R I B U TO R S Troy Bellchambers, Stuart MacKenzie
C L I E N T Toyota Japan
T I T L E ‘Start Your Impossible’
AWA R D E D TO Angela Heesom
AG E N C Y Heesom Casting
C O N T R I B U TO R S Louise Heesom, Angela Heesom
FINALIST ANIMATION (INDIVIDUAL)
FINALIST CASTING
CRAFT
IN FILM
FINALIST CASTINGC L I E N T National Pharmacies
T I T L E Instagranny
AWA R D E D TO Amy Gordon
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Cameron Hockey, Becq Hinton, Kristen Medhurst, Johnny Velis, Brenton Bock, Kellie Patrick
C L I E N T University Of Adelaide
T I T L E ‘Life Moves Fast’
AWA R D E D TO Angela Heesom
AG E N C Y Heesom Casting
C O N T R I B U TO R S Louise Heesom, Angela Heesom
FINALIST CASTING
CRAFT
IN
FIL
M
AWARD
NEWSPAPER (INDIVIDUAL)
C L I E N T Menzies School of Health Research
T I T L E Bridge The Gap
AWA R D E D TO Corey Swaffer, Ryan McGrath
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Georgina Toole, fin, David O’Loughlin, Alysha Menzel
AWARD
BROCHURES
C L I E N T Adelaide Symphony Orchestra
T I T L E Adelaide Symphony Orchestra Season 2018 brochure
AWA R D E D TO Anthony O’Sullivan
AG E N C Y Influx Creative
C O N T R I B U TO R S Kelly O’Sullivan, Anthony O’Sullivan
PRIN
T
SPONSORED BY
FINALIST MAGAZINE (INDIVIDUAL)C L I E N T Haymes Paint
T I T L E Tim’s business card
AWA R D E D TO Ben Mangan
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Kate Langley, Amy Gordon, Cameron Hockey, Hannah Boden, Andrew Killey, Lucy McFarlane, Ben Mangan, Brenton Bock
C L I E N T Mercedes-Benz of Adelaide and Unley
T I T L E Happy Australia Day
AWA R D E D TO Josh Welbourn, Kent O’Halloren
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Troy O’Brien, Matthew Bugeja, Kent O’Halloren, David Upton
C L I E N T National Pharmacies Optical
T I T L E Go Cows!
AWA R D E D TO Becq Hinton, Johnny Velis
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Timothy Emery, Cameron Hockey, Becq Hinton, Johnny Velis, Lucy McFarlane, Brenton Bock, Amy Gordon
FINALIST NEWSPAPER (INDIVIDUAL)
FINALIST NEWSPAPER (INDIVIDUAL)
PRIN
TPRIN
TFINALIST BROCHURES
C L I E N T Amex Corporation Pty Ltd
T I T L E Providence Newsletter AR
AWA R D E D TO Kym Martin
AG E N C Y Martins Brand House
C O N T R I B U TO R S Ronnie Tres Reyes, Michael Jack, Ben Leow, Hayley Sayers
C L I E N T Menzies School of Health Research
T I T L E Bridge The Gap
AWA R D E D TO Corey Swaffer, Ryan McGrath
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Georgina Toole, Fin, David O’Loughlin, Alysha Menzel
FINALIST CHARITY
AWARD
ILLUSTRATION
C L I E N T Adelaide Symphony Orchestra
T I T L E Adelaide Symphony Orchestra Season 2018 Brochure
AWA R D E D TO Kelly O’Sullivan
AG E N C Y Influx Creative
C O N T R I B U TO R S Kelly O’Sullivan
AWARD
DIGITAL ENHANCEMENT AND MANIPULATION
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb Ana Coelho
CRAFT
IN P
RIN
T
SPONSORED BY
FINALIST COPYWRITINGC L I E N T National Pharmacies
T I T L E Where Wonder Meets Wisdom
AWA R D E D TO Johnny Velis
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Cameron Hockey, Becq Hinton, Johnny Velis, Brenton Bock
C L I E N T City of Tea Tree Gully
T I T L E Monster Trucks - Waste Initiative
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Martketing
C O N T R I B U TO R S Michael Cervelli, Kate Earl, Jon Wanecke, George Sezenias
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
FINALIST ART DIRECTION
FINALIST ART DIRECTION
CRAFT
IN
PRIN
TCRAFT
IN P
RIN
TFINALIST ART DIRECTION
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
C L I E N T South Australian National Football League
T I T L E We Love Footy - Sharpshootin’ Tyler
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Tom Bell, Parris Mesidis, Jonathan Pagano, Jonathan Gibb, Greg Kavanagh
FINALIST ART DIRECTION
FINALIST ART DIRECTION
FINALIST ILLUSTRATIONC L I E N T City of Tea Tree Gully
T I T L E Monster Trucks - Waste Initiative
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Martketing
C O N T R I B U TO R S Michael Cervelli, Kate Earl, Jon Wanecke, George Sezenias
C L I E N T Renewal SA - Playford Alive
T I T L E Wait Wait? Character Family
AWA R D E D TO Michael Jack
AG E N C Y Martins Brand House
C O N T R I B U TO R S Nicole Dylan, Deanna Ballistrin
C L I E N T South Australian National Football League
T I T L E We Love Footy - Sharpshootin’ Tyler
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Tom Bell, Parris Mesidis, Jonathan Pagano, Jonathan Gibb, Greg Kavanagh
FINALIST ILLUSTRATION
FINALIST ILLUSTRATION
CRAFT
IN
PRIN
TCRAFT
IN P
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TFINALIST PHOTOGRAPHY
C L I E N T The University of Adelaide
T I T L E Life Moves Fast
AWA R D E D TO Alex Robertson
AG E N C Y Nation
C O N T R I B U TO R S Nick Brz, Aaron Gully
C L I E N T Australian Naval Infrastructure
T I T L E ANI Portrait Photography
AWA R D E D TO Michael Jack
AG E N C Y Martins Brand House
C O N T R I B U TO R S Michael Jack, John Montesi
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
FINALIST PHOTOGRAPHY
FINALIST DIGITAL ENHANCEMENT AND MANIPULATION
SPONSORED BY
CHAIR
INTEGRATED CAMPAIGN
C L I E N T National Pharmacies
T I T L E Instagranny
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Carolyn Koch, Cameron Hockey, Becq Hinton, Ed Schillace, Kristen Medhurst, Morgan Riddle, Johnny Velis, Lucy McFarlane, Hannah Boden, Brenton Bock, Kellie Patrick
INTEG
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ED C
AM
PAIG
N
The Norwood branch of National Pharmacies reached its 100th year milestone in 2018 and wanted to make some noise. But with a small budget, we knew the best way to tackle this brief was with a PR-able campaign. Something eye catching, attention grabbing and shareable on social media platforms. And who better to share this birthday with the public, than someone reaching their milestone birthday themselves? So we found the oldest National Pharmacies member we could and made her #instafamous. We introduced our very own #instagranny. Dorothy (aka #npinstagranny) took over the National Pharmacies instagram account for 8 weeks. We created over 400 posts, ranging from her favourite products to shared personal stories including her very own tips and tricks to living a long and healthy life. Not only did she become a hashtag instagram star, but she also drew the attention of our very own Premier Stephen Marshall who shared photos of himself with our instagranny on his instagram and facebook. #npinstagranny became one big celebration with the average engagement increasing by 257% - now that’s one special birthday for National Pharmacies.
AWARD
INTEGRATED CAMPAIGN
C L I E N T Motor Accident Commission
T I T L E Fatigue
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Megan Cunnah, Kristen Medhurst, Johnny Velis, Ben Mangan, Brenton Bock
AWARD
CHARITY
C L I E N T Surf Life Saving Australia
T I T L E The Ocean Doesn’t Discriminate
AWA R D E D TO Corey Swaffer, John Baker
AG E N C Y KWP!
C O N T R I B U TO R S The Editors, Stu Morley, Rey Carlson, Play Big Film, Georgina Toole, Final Sound, Craig Sloane, Craig Conway, Paul Shanahan, Andrew Buckley
INTEG
RAT
ED C
AM
PAIG
NIN
TEG
RAT
ED C
AM
PAIG
NFINALIST INTEGRATED CAMPAIGN
C L I E N T National Pharmacies
T I T L E Where Wonder Meets Wisdom
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Timothy Emery, Hazel Ashby,
Rachael Gates, Amy Gordon,
Carolyn Koch, Cameron Hockey,
Becq Hinton, Kristen Medhurst,
Morgan Riddlem Johnny Velis,
Lucy McFarlane, Hannah Boden,
Brenton Bock, Kellie Patrick
C L I E N T Red Kangaroo Beverages
T I T L E ‘Kanguru’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Shane Pike, Sean Mates, Ross Macdonald, Richard Wright, Rachael Jesse, Mark McKenna , Malte Wiegand, Liam West, James Byrne, Gabe Roccisanno, Erin Philips, Craig Jackson
C L I E N T Electoral Commission of South Australia
T I T L E ‘Put Your Vote Where Your Voice Is’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S The Invisible Man, Shane Pike, Richard Wright, Mark McKenna, Malte Wiegand, Leigh Beissel, Erin Philips, Craig Jackson, Aaron Gully
FINALIST INTEGRATED CAMPAIGN
FINALIST INTEGRATED CAMPAIGN
FINALIST COPYWRITINGC L I E N T Electoral Commission of South Australia
T I T L E ‘Put Your Vote Where Your Voice Is’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S The Invisible Man, Shane Pike, Richard Wright, Mark McKenna, Malte Wiegand, Leigh Beissel, Erin Philips, Craig Jackson, Aaron Gully
C L I E N T Red Kangaroo Beverages
T I T L E ‘Kanguru’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Shane Pike, Sean Mates, Ross Macdonald, Richard Wright, Rachael Jesse, Mark McKenna , Malte Wiegand, Liam West, James Byrne, Gabe Roccisanno, Erin Philips, Craig Jackson
FINALIST COPYWRITING
INTEG
RAT
ED C
AM
PAIG
NIN
TEG
RAT
ED C
AM
PAIG
NFINALIST ART DIRECTION
C L I E N T Red Kangaroo Beverages
T I T L E ‘Kanguru’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Shane Pike, Sean Mates, Ross Macdonald, Richard Wright, Rachael Jesse, Mark McKenna , Malte Wiegand, Liam West, James Byrne, Gabe Roccisanno, Erin Philips, Craig Jackson
C L I E N T Kintaro Sushi
T I T L E Fresh Food Fast
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Michael Cervelli
FINALIST ART DIRECTION
SPONSORED BY
CHAIR
OUTDOOR ANY FORMAT (CAMPAIGN)
C L I E N T Motor Accident Commission
T I T L E Fatigue
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Megan Cunnah, Kristen Medhurst, Johnny Velis, Ben Mangan, Brenton Bock
PO
STER, O
UTDO
OR &
INDO
OR
What does the humble pasty, spicy Italian salami and a vintage vase have in common? Each one of them could save your life. That’s because driver fatigue is a major contributor to road trauma. But rather than just telling drivers to take a break every 2 hours, we wanted to give them a real and tangible reason to pull over. So we enlisted South Australian towns, big and small, from all over the state to tell us why their town was worth the stop. As a result, we developed one of the largest customised outdoor campaigns seen in this state. 52 Outdoor sites appeared on country roads that gave drivers a tailored reason to take a break in the town they were approaching. Each billboard became as individual as the town itself and a timely reminder to take a break. Towns and their residents became advocates of our road safety message, while helping their local communities prosper too. It became a win-win for commuters and locals alike. Word quickly spread and towns began reporting a spike in visitation during the campaign. But more importantly, the very same week the campaign launched, was also the very first fatality-free long weekend in 3 years. Proof, that a sticky beak in Cobbler Creek, could one day save your life.
AWARD
TRANSIT INCLUDING BUS, TAXI , TRAIN (INDIVIDUAL)
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
AWARD
OUTDOOR ANY FORMAT (CAMPAIGN)
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
PO
STER, O
UTDO
OR &
IN
DO
OR
AWARD OUTDOOR ANY FORMAT (CAMPAIGN)
C L I E N T National Pharmacies
T I T L E Instagranny
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Carolyn Koch, Cameron Hockey, Timothy Emery, Becq Hinton, Ed Schillace, Kristen Medhurst, Morgan Riddle, Johnny Velis, Hannah Boden, Brenton Boc, Kellie Patrick
AWARD INDOOR ANY FORMAT (INDIVIDUAL)
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
PO
STER, O
UTDO
OR &
INDO
OR
AWARD
INDOOR ANY FORMAT (INDIVIDUAL)
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho
PO
STER, O
UTDO
OR &
IN
DO
OR
C L I E N T Motor Accident Commission
T I T L E Cowarrot
AWA R D E D TO Corey Swaffer, Cristina Muffatti
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Nigel Wapper, Georgina Toole, Aaron Foster
FINALIST OUTDOOR SUPERSITE AND SPECTACULAR MAXISCAPE AND LANDMARK (IND IVIDUAL)
C L I E N T Motor Accident Commission
T I T L E Horooster
AWA R D E D TO Corey Swaffer, Cristina Muffatti
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Nigel Wapper, Georgina Toole, Aaron Foster
C L I E N T Motor Accident Commission
T I T L E Kangalah
AWA R D E D TO Corey Swaffer, Cristina Muffatti
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Nigel Wapper, Georgina Toole, Aaron Foster
C L I E N T Coopers
T I T L E Airport Arrival Billboard
AWA R D E D TO Corey Swaffer, Mark Atherton
AG E N C Y KWP!
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Lani Strathearn, John Baker, Jo Marini, Hayley Kroon, Georgina Toole, Aaron Foster
FINALIST OUTDOOR SUPERSITE AND SPECTACULAR MAXISCAPE AND LANDMARK (IND IVIDUAL)
FINALIST OUTDOOR SUPERSITE AND SPECTACULAR MAXISCAPE AND LANDMARK (IND IVIDUAL)
FINALIST OUTDOOR SUPERSITE AND SPECTACULAR MAXISCAPE AND LANDMARK (IND IVIDUAL)
PO
STER, O
UTDO
OR &
INDO
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FINALIST STREET FURNITURE INCLUDING SUPERSITE, C ITYLIGHT AND METROLITE ( IND IVIDUAL)
C L I E N T Department of Environment Water and Natural Resources
T I T L E Cleland Wildlife Park - Let Nature Be Your Guide
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill,Jonathan Pagano, Jonathan Gibb, Ana Coelho
C L I E N T Motor Accident Commission
T I T L E Expect the Unexpected
AWA R D E D TO Corey Swaffer, Cristina Muffatti
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Nigel Wapper, Georgina Toole, Aaron Foster
C L I E N T Hey Jupiter
T I T L E Expanding
AWA R D E D TO Josh Welbourn, Kent O’Halloran
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Troy O’Brien, Matthew Bugeja
FINALIST OUTDOOR ANY FORMAT (CAMPAIGN)
FINALIST INDOOR ANY FORMAT (INDIVIDUAL)
PO
STER, O
UTDO
OR &
IN
DO
OR FINALIST INDOOR ANY FORMAT (INDIVIDUAL)
C L I E N T The University of Adelaide
T I T L E Disruptive Thinking
AWA R D E D TO Cinzia Di Vito, Meg Honner
AG E N C Y Nation
C O N T R I B U TO R S Kat Korczak, Judi Oehme
C L I E N T Adelaide Airport
T I T L E Travel Light
AWA R D E D TO Josh Welbourn, Kent O’Halloran
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Troy O’Brien, Sarah Crowder, Matthew Bugeja, Justine Firth
C L I E N T FAME (Foundation for Australia’s Most Endangered Species)
T I T L E Missing
AWA R D E D TO Matthew Bugeja, Kent O’Halloran
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Troy O’Brien, Tracy McNamara, Josh Welbourn
FINALIST INDOOR ANY FORMAT (INDIVIDUAL)
FINALIST CHARITY
PO
STER, O
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INDO
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AWARD ORIGINAL MUSIC
C L I E N T Adelaide Oval
T I T L E Adelaide Oval - Stadium Lighting Launch
AWA R D E D TO Justin Pounsett
AG E N C Y The Audio Embassy
C O N T R I B U TO R S Kojo
AWARD SOUND DESIGN
C L I E N T MAC
T I T L E Kids
AWA R D E D TO Justin Astbury
AG E N C Y KWP!
C O N T R I B U TO R S Patrick O’Reilly, Georgie Toole
CRAFT
IN S
OUN
D
SPONSORED BY
FINALIST ORIGINAL MUSICC L I E N T National Pharmacies
T I T L E Where Wonder Meets Wisdom
AWA R D E D TO Justin Pounsett
AG E N C Y The Audio Embassy
C O N T R I B U TO R S Roh Smith, Johnny Velis, Blackbocks Jamshop, Becq Hinton, Amy Gordon
C L I E N T Enerven
T I T L E Connecting You With Tomorrow
AWA R D E D TO Justin Pounsett
AG E N C Y The Audio Embassy
C O N T R I B U TO R S Richard Coburn, Matt Byrne, Kojo, Justin Astbury
C L I E N T MAC
T I T L E Master
AWA R D E D TO Justin Astbury
AG E N C Y KWP!
C O N T R I B U TO R S Patrick O’Reilly, Georgie Toole
FINALIST ORIGINAL MUSIC
FINALIST SOUND DESIGN
CRAFT
IN
SO
UN
DCRAFT
IN S
OUN
DFINALIST SOUND DESIGN
C L I E N T MAC
T I T L E Drink Walkers
AWA R D E D TO Justin Astbury
AG E N C Y KWP!
C O N T R I B U TO R S Patrick O’Reilly, Georgie Toole
C L I E N T MAC
T I T L E Granny
AWA R D E D TO Justin Astbury
AG E N C Y KWP!
C O N T R I B U TO R S Patrick O’Reilly, Georgie Toole
C L I E N T Australian Hotels Association
T I T L E Parmy Army
AWA R D E D TO Justin Astbury
AG E N C Y Brand A
C O N T R I B U TO R S Justin Pounsett, Crowd, Andrew Killey
FINALIST SOUND DESIGN
FINALIST SOUND DESIGN
FINALIST SOUND DESIGNC L I E N T POPE
T I T L E Vacuum
AWA R D E D TO Justin Astbury
AG E N C Y THEM
C O N T R I B U TO R S Nicola Tate, Jezabel (My Cat)
C L I E N T Adelaide University
T I T L E Life Moves Fast
AWA R D E D TO Matt McKenzie-Smith
AG E N C Y Nation
FINALIST SOUND DESIGN
CRAFT
IN
SO
UN
D
CHAIR COPYWRITING (INDIVIDUAL)
C L I E N T San Remo (Balfours Bakery)
T I T L E Snoop Frog
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Parris Mesidis, Ana Coelho
RADIO
When South Australia’s oldest, most beloved bakery asked for some radio spots as part of their youth-targeted STARS OF SUMMER campaign, we decided to make instant pop stars of their 4 hero pastries, (donuts, pies, custard tarts and Balfours’ frog cake, a famous and iconic South Australian treat). Our talent scouts searched far and wide for musicians that could sing, rap and emote their way into the hearts and ears of listeners. One in a suite of four 30 second spots, SNOOP FROG is a badass, green and creamy gangsta rap track that took Adelaide’s Summer airwaves by storm.
SPONSORED BY
AWARD
RADIO (INDIVIDUAL)
C L I E N T San Remo (Balfours Bakery)
T I T L E Snoop Frog
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Parris Mesidis, Ana Coelho
AWARD RADIO (CAMPAIGN)
C L I E N T Motor Accident Commission
T I T L E Taken Out
AWA R D E D TO Patrick O’Reilly, Josh Newnes
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Georgina Toole, Cristina Muffatti, Corey Swaffer, Astbury Audio
RADIO
AWARD
RADIO (CAMPAIGN)
C L I E N T San Remo (Balfours Bakery)
T I T L E Balfours Radio
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Parris Mesidis, Ana Coelho
AWARD RADIO (CAMPAIGN)
C L I E N T Motor Accident Commission
T I T L E Drink Drive
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst Johnny Velis, Brenton Bock
RADIO
AWARD
COPYWRITING (INDIVIDUAL)
C L I E N T The Hospital Research Foundation - The Longest Table
T I T L E Feed Hope. Fork Cancer.
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Parris Mesidis, Laura Prior
AWARD COPYWRITING (INDIVIDUAL)
C L I E N T Motor Accident Commission
T I T L E Fatigue
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst Johnny Velis, Brenton Bock
RADIO
AWARD
BEST USE OF MUSIC (INDIVIDUAL)
C L I E N T San Remo (Balfours Bakery)
T I T L E Snoop Frog
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Parris Mesidis, Laura Prior
AWARD BEST USE OF MUSIC (INDIVIDUAL)
C L I E N T Meals on Wheels SA
T I T L E Doorbells
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Amy Gordon, Cameron Hockey, Becq Hinton, Kristen Medhurst, Johnny Velis, Brenton Bock, Carolyn Koch
RADIO
AWARD BEST USE OF MUSIC (INDIVIDUAL)
RADIO
C L I E N T San Remo (Balfours Bakery)
T I T L E Balfours Radio
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Parris Mesidis, Laura Prior
C L I E N T Motor Accident Commission
T I T L E Fatigue
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Johnny Velis, Brenton Bock
FINALIST RADIO (INDIVIDUAL)
FINALIST RADIO (INDIVIDUAL)C L I E N T Motor Accident Commission
T I T L E Taken Out
AWA R D E D TO Patrick O’Reilly, Josh Newnes
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Georgina Toole, Cristina Muffatti, Corey Swaffer, Astbury Audio
C L I E N T Motor Accident Commission
T I T L E Fatigue - Wee
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Johnny Velis, Brenton Bock
C L I E N T South Australian State Emergency Service
T I T L E 132 500 - Severe Weather Response
AWA R D E D TO Andrew Millar
AG E N C Y Black Sheep Advertising
C O N T R I B U TO R S Scott Illingworth, Pete Best, John McLaren, Andrew Slattery
FINALIST RADIO (INDIVIDUAL)
FINALIST RADIO (INDIVIDUAL)
RADIO
RADIO
FINALIST RADIO (INDIVIDUAL)C L I E N T South Australian State Emergency Service
T I T L E 132 500 - Family Car
AWA R D E D TO Andrew Millar
AG E N C Y Black Sheep Advertising
C O N T R I B U TO R S Scott Illingworth, Pete Best, John McLaren, Andrew Slattery
C L I E N T The Hospital Research Foundation - The Longest Table
T I T L E That Really Offensive Ad
AWA R D E D TO Andy Scott
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Sean Timms, Parris Mesidis, Laura Prior
FINALIST COPYWRITING (INDIVIDUAL)
FINALIST FLAT DIRECTC L I E N T RAA
T I T L E Hole in One
AWA R D E D TO Corey Swaffer, Cristina Muffatti
AG E N C Y KWP!
C O N T R I B U TO R S Melanie Bunn, Heather Dinas, Georgina Toole, Andy Breeding, Alice Jordan, Aaron Foster
DIR
ECT
MARKETIN
G
SPONSORED BY
SPONSORED BY
CHAIR GRAPHIC DESIGN
C L I E N T SMSF Association
T I T L E SMSF Association National Conference
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Taylor Martin, Michael Cervelli, Matt Schirripa, Kate Earl, Jon Warnecke, George Sezenias
DES
IGN
The SMSF Association’s national conference is the largest event on the self managed super fund industry’s calendar. It is unmatched not only as a source of professional development - with 60 highly informed speakers presenting 40 sessions over the course of 3 days - but also as an opportunity for industry professionals to network with like minded peers. We were engaged to develop a brand identity and event theme for the 2018 national conference, held at Sydney’s International Convention Centre. Titled “Beyond”, the brand identity sought to reflect the event’s focus on knowledge sharing, and preparing attendees for the industry’s future. We developed a window-like logo that suggests the possibility of seeing or stepping beyond our known world. It is designed to build a sense of excitement and wonder, while appealing to a professional, conservative audience. Its distinctive shape is taken directly from the SMSF Association’s own logo, providing a strong connection between the event and the organisation. We work closely with the SMSF Association to drive attendance for the event, translating the “Beyond” theme to a teaser video, and a broad range of digital marketing and traditional advertising activities. The “Beyond” brand identity was applied to a range of touch points at the event itself, including extensive feature and way-finding signage throughout Sydney’s International Convention Centre, a 90-second conference welcome video, the official program, presentation templates utilised by all speakers, as well as lanyards and various promotional items for attendees. In the lead up to the event, we captured the conference’s striking aerial photography from a charter flight over central Australia. The stark landscape imagery brings an otherworldly perspective to the brand identity, contrasting the familiar urban surroundings of the event and befitting the conference’s “Beyond” theme.
AWARD BRANDING
C L I E N T Australian Naval Infrastructure
T I T L E ANI Branding
AWA R D E D TO Michael Jack
AG E N C Y Martins Brand House
C O N T R I B U TO R S Kym Martin, John Montesi, Hayley Sayers
AWARD DESIGN CRAFT
C L I E N T Adelaide Hills Wine Region
T I T L E Immerse Brochure
AWA R D E D TO Lyndsay Swan
AG E N C Y FULLER
C O N T R I B U TO R S Peter Fuller, Karen Stanton-Brown
DES
IGN
DES
IGN
FINALIST BRANDINGC L I E N T Joule Energy
T I T L E Joule Brand Identity
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Michael Cervelli, Matt Schirripa, Kate Earl, Jon Warnecke, George Sezenias
C L I E N T EN&T
T I T L E EN&T Brand Identity
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Michael Cervelli, George Sezenias
C L I E N T Renmark Paringa Council
T I T L E Renmark Paringa Brand Identity
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Michael Cervelli, Jon Warnecke, Holly Tardif, George Sezenias
FINALIST BRANDING
FINALIST BRANDING
FINALIST BROCHURE AND CATALOGUEC L I E N T Skycity Adelaide Casino
T I T L E Skycity Hotel
AWA R D E D TO Troy O’Brien
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Matthew Bugeja, Mal Chia, Josh Welbourn, Greg Stirling
C L I E N T Kintaro Sushi
T I T L E Kintaro Sushi Brand Implementation
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Taylor Martin, Michael Cervelli, Jon Warnecke, Jeremy Leone
C L I E N T Skycity Adelaide Casino
T I T L E Skycity Hotel
AWA R D E D TO Troy O’Brien
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Matthew Bugeja, Mal Chia, Josh Welbourn, Greg Stirling
FINALIST GRAPHIC DESIGN
FINALIST GRAPHIC DESIGN
DES
IGN FINALIST GRAPHIC DESIGN
C L I E N T Cape Barren Wines
T I T L E Rare Bird Shiraz
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Matin Jafari, Laura Prior Jonathan Pagano, Jonathan Gibb
C L I E N T Cape Barren Wines
T I T L E Rare Bird Shiraz
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Matin Jafari, Laura Prior Jonathan Pagano, Jonathan Gibb
C L I E N T Unit Trust
T I T L E KOJO Brand Typography
AWA R D E D TO Phil Moule, Sam Clarke
AG E N C Y KOJO
FINALIST DESIGN CRAFT
FINALIST DESIGN CRAFT
DES
IGN
FINALIST PHOTOGRAPHY FOR DESIGNC L I E N T Events South Australia - South Australian Tourism Commission
T I T L E Tiff Manuell Colour Immersion Runway printed memento
AWA R D E D TO Marco Cicchianni
AG E N C Y Cul-de-sac Creative
C O N T R I B U TO R S Georges Antoni, Tiff Manuell, Deni Jones
C L I E N T LOBO
T I T L E LOBO Djinn (Gin)
AWA R D E D TO Anthony O’Sullivan
AG E N C Y Influx Creative
C O N T R I B U TO R S Mar Hernández, Anthony O’Sullivan, Kelly O’Sullivan
C L I E N T Cape Barren Wines
T I T L E Rare Bird Shiraz Display Box
AWA R D E D TO Parris Mesidis
AG E N C Y Showpony Advertising
C O N T R I B U TO R S Matin Jafari, Laura Prior, Jonathan Pagano, Jonathan Gibb
FINALIST PACKAGING
FINALIST PACKAGING
DES
IGN FINALIST INTEGRATED DESIGN
C L I E N T Events South Australia - South Australian Tourism Commission
T I T L E Adelaide Fashion Festival 2017
AWA R D E D TO Marco Cicchianni
AG E N C Y Cul-de-sac Creative
C O N T R I B U TO R S Nicola Tate, Georges Antoni, Deni Jones, Bradley Pickford
C L I E N T Events South Australia - South Australian Tourism Commission
T I T L E Adelaide Fashion Festival 2017
AWA R D E D TO Marco Cicchianni
AG E N C Y Cul-de-sac Creative
C O N T R I B U TO R S Nicola Tate, Georges Antoni, Deni Jones, Bradley Pickford
FINALIST FILM DESIGN (INDIVIDUAL)
DES
IGN
CHAIR STANDALONE MICROSITE
C L I E N T Detmold Group
T I T L E Cup and Carry
AWA R D E D TO Sam Jeffries
AG E N C Y The Distillery
C O N T R I B U TO R S Daniel Marks, Craig Burne, Oliver Prenton Tom Moon
DIG
ITAL
Working closely with The Detmold Group to create the branding and new website called ‘Cup & Carry; our brief was to simplify the world of customised cups and bags. Using the latest webGL technology we designed and created a 3D workspace for customers along with a guided modelling tool that walks users through from creation, to the printing of customised cups & bags. With design inspiration via the links to the Cup and Carry Pintrest Channel and technical tips via the Blog, the UX and offerings allow anyone the ability to bring their design vision to life for any occasion or business need. Underpinning the site is a robust eCommerce engine making the ordering and printing process even smoother, delivering high quality, print-ready files ready for production and order fulfilment.
SPONSORED BY
AWARD STANDALONE WEBSITE
C L I E N T SA Health
T I T L E Royal Adelaide Hospital Website
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Sam Stevens, Nick Rogers, Kate Earl, Harsha Herath, Guy Wilkinson, George Sezenias, David Stocker
AWARD STANDALONE WEBSITE
C L I E N T Zero Latency
T I T L E Zero Latency Website
AWA R D E D TO Sam Clarke
AG E N C Y KOJO
C O N T R I B U TO R S Phil Moule, Chavvah Stuart, Sam Clarke, Paul Swain, Nicole Correia
DIG
ITAL
AWARD DIGITAL CAMPAIGN
C L I E N T National Pharmacies
T I T L E Instagranny
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Carolyn Koch, Cameron Hockey, Becq Hinton, Ed Schillace, Kristen Medhurst, Morgan Riddle, Johnny Velis, Lucy McFarlane, Hannah Boden, Brenton Bock, Kellie Patrick
AWARD BEST USE OF ANIMATION OR MOTION GRAPHICS
C L I E N T Haymes Paint
T I T L E Colour Stories
AWA R D E D TO Kate Langley
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Kate Langley, Amy Gordon, Cameron Hockey, Kristen Medhurst, Andrew Killey, No Anchovies Brenton Bock
DIG
ITAL
AWARD BEST USE OF VIDEO OR MOVING IMAGE
C L I E N T Menzies School of Health Research
T I T L E Bridge The Gap
AWA R D E D TO Corey Swaffer
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Steve Evans, Matt Minear, Georgina Toole, Final Sound, fin, David O’Loughlin, Craig Conway
C L I E N T Menzies School of Health Research
T I T L E Bridge The Gap
AWA R D E D TO Matthew Daniell, Scott Schubert
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, David O’Loughlin, Dan Eldridge, Corey Swaffer
FINALIST STANDALONE WEBSITE
DIG
ITAL FINALIST STANDALONE WEBSITE
C L I E N T Dr Ha
T I T L E Dr Ha Website
AWA R D E D TO Pat Parisi
AG E N C Y Simple Integrated Marketing
C O N T R I B U TO R S Taylor Martin, Sam Stevens, Kate Earl, Jeremy Leone
C L I E N T Energy Exemplar
T I T L E Energy Exemplar Website
AWA R D E D TO Andrew Millar
AG E N C Y Black Sheep Advertising
C O N T R I B U TO R S Tom Ootes, Morgan Martin-Skerm, Lightbulb Digital, John McLaren, Camille Trepa
C L I E N T RAA
T I T L E Predictions
AWA R D E D TO Mark Atherton, Patrick O’Reilly
AG E N C Y KWP!
C O N T R I B U TO R S Melanie Bunn, Justin Couniham,
Justin Astbury, Georgina
Toole, Floodlight Media, Dave
English, Corey Swaffer, Cameron
Roberts, Anna Bardsley-Jones,
Alice Jordan
FINALIST STANDALONE WEBSITE
FINALIST DIGITAL CAMPAIGN
DIG
ITAL
FINALIST BEST USE OF ANIMATION OR MOTION GRAPHICSC L I E N T Adelaide Oval Stadium Management Authority
T I T L E Adelaide Oval LED Upgrade Launch
AWA R D E D TO Phil Moule
AG E N C Y KOJO
C O N T R I B U TO R S Stephen Lord, Phil Moule, Chantella Perera, Kira Wright, Sam Clarke, Blake Raidal, Matt Peters, Richard Coburn, Tom Scott, Jake Cunningham, Davor Breznik, Justin Pounsett, Jake Cunningham
C L I E N T Venues Live
T I T L E Chelsea FC in Perth Launch
AWA R D E D TO Phil Moule
AG E N C Y KOJO
C O N T R I B U TO R S Stephen Lord, Chantella Perera,
Phil Moule, Phoebe Dunn, Kira
Wright, Lisa Moroney, Blake
Raidal, Matt Peters, Jonathon
Shaw, Jordan Martin, Sanjay
Chaulagai, Rodrigo Branco
Matsumoto, Matthew Gerber-
Corn
C L I E N T South Australian State Emergency Service
T I T L E 132 500 Emergency Assistance
AWA R D E D TO Andrew Millar
AG E N C Y Black Sheep Advertising
C O N T R I B U TO R S Tom Ootes, Scott Illingworth, No Anchovies Studios, John McLaren, Andrew Slattery
FINALIST BEST USE OF ANIMATION OR MOTION GRAPHICS
FINALIST BEST USE OF ANIMATION OR MOTION GRAPHICS
DIG
ITAL FINALIST BEST USE OF VIDEO OR MOVING IMAGE
C L I E N T Motor Accident Commission
T I T L E 2 makes it harder than 4
AWA R D E D TO Becq Hinton, Johnny Velis
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Sam Matthews, Cameron Hockey,Becq Hinton, Gail Ruediger, Kristen Medhurst, Miles Rowland, Johnny Velis , Brenton Bock
C L I E N T Motor Accident Commission
T I T L E Wear the right gear
AWA R D E D TO Becq Hinton, Johnny Velis
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Maxx Corkindale,Johnny Velis Brenton Bock
C L I E N T Menzies School of Health Research
T I T L E Bridge The Gap
AWA R D E D TO Corey Swaffer
AG E N C Y KWP!
C O N T R I B U TO R S Tristan Glover, Steve Evans, Matt Minear, Georgina Toole, Final Sound, fin, David O’Loughlin, Craig Conway
FINALIST BEST USE OF VIDEO OR MOVING IMAGE
FINALIST ONLINE AD
DIG
ITAL
FINALIST ONLINE ADC L I E N T Surf Life Saving Australia
T I T L E The Ocean Doesn’t Discriminate
AWA R D E D TO Corey Swaffer, John Baker
AG E N C Y KWP!
C O N T R I B U TO R S The Editors, Stu Morley, Rey Carlson, Play Big Film, Paul Shanahan, Georgina Toole, Final Sound, Craig Sloane, Craig Conway, Andrew Buckley
C L I E N T Motor Accident Commission
T I T L E Decorate the Road
AWA R D E D TO Ryan McGrath, Cristina Muffatti
AG E N C Y KWP!
C O N T R I B U TO R S Visual State, Tristan Glover, Danil Gorskikh, Corey Swaffer, Ben Spry
C L I E N T Hoshizaki Lancer
T I T L E Lancer AR
AWA R D E D TO Sam Jeffries
AG E N C Y The Distillery
C O N T R I B U TO R S Daniel Marks, Carmel Alfano, Luke Larson, Craig Burne, Oliver Prenton
FINALIST ONLINE AD
FINALIST APP
DIG
ITAL FINALIST SOCIAL MEDIA
C L I E N T National Pharmacies
T I T L E Instagranny
AWA R D E D TO Johnny Velis, Becq Hinton
AG E N C Y blackbocks Jamshop
C O N T R I B U TO R S Timothy Emery, Hazel Ashby,
Rachael Gates, Amy Gordon,
Jessica Clark, Carolyn Koch,
Cameron Hockey, Becq Hinton,
Ed Schillace, Kristen Medhurst,
Morgan Riddle, Johnny Velis,
Lucy McFarlane, Hannah Boden,
Brenton Bock, Kellie Patrick
C L I E N T Red Kangaroo Beverages
T I T L E ‘Kanguru’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Shane Pike, Sean Mates ,Ross Macdonald, Rachael Jesse, Malte Wiegand, Liam West, James Byrne, Gabe Roccisanno, Erin Philips, Craig Jackson
C L I E N T Salary Solutions
T I T L E Salary Solutions
AWA R D E D TO Matthew Daniell, Scott Schubert
AG E N C Y KWP!
C O N T R I B U TO R S Peter Lugg, Dan Eldridge
FINALIST BEST USER INTERFACE
FINALIST BEST USER INTERFACE
DIG
ITAL
FINALIST INNOVATIONC L I E N T Hoshizaki Lancer
T I T L E Lancer AR
AWA R D E D TO Sam Jeffries
AG E N C Y The Distillery
C O N T R I B U TO R S Daniel Marks, Carmel Alfano, Luke Larson, Craig Burne, Oliver Prenton
C L I E N T Red Kangaroo Beverages
T I T L E ‘Kanguru’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Shane Pike, Sean Mates, Ross Macdonald, Rachael Jesse, Malte Wiegand, Liam West, Erin Philips, Craig Jackson
FINALIST PHOTOGRAPHY FOR DIGITAL
DIG
ITAL
AWARD
AMBIENT AND GUERILLA
PRO
MO
TIO
NAL &
EXPERIE
NTIA
L
FINALIST EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN
C L I E N T Adelaide FC
T I T L E Game Day Experience 2018
AWA R D E D TO Phil Moule
AG E N C Y KOJO
C O N T R I B U TO R S Stephen Lord, Phil Moule, Chantella Perera, Kira Wright, Sam Clarke, Blake Raidal, Matt Peters, Richard Colburn, Tom Scott, Jake Cunningham, Davor Breznik, Justin Pounsett, Jake Cunningham
C L I E N T RAA
T I T L E Hole in one
AWA R D E D TO Corey Swaffer, Cristina Muffatti
AG E N C Y KWP!
C O N T R I B U TO R S Melanie Bunn, Ben Spry, Andy Breeding
SPONSORED BY
FINALIST AMBIENT AND GUERILLAC L I E N T Skycity Adelaide Casino
T I T L E Lunar Dome
AWA R D E D TO Troy O’Brien
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Matthew Bugeja, Mal Chiam Josh Welbournm Joe Crossley & The Astral Projekt, Emma Schellhorn, Dome footage courtesy of Daylight Breaks
C L I E N T Skycity Adelaide Casino
T I T L E Poker Face
AWA R D E D TO Troy O’Brien, Kent O’Halloran
AG E N C Y Welbourn O’Brien
C O N T R I B U TO R S Matthew Bugeja, Mal Chia, Josh Welbourn
C L I E N T Coopers
T I T L E TropicAle
AWA R D E D TO Corey Swaffer, Mark Atherton
AG E N C Y KWP!
C O N T R I B U TO R S Sarah Boese, Paul Munzberg, Lani Strathearn, John Baker, Jo Marini, Hayley Kroon, Ben Spry
FINALIST AMBIENT AND GUERILLA
FINALIST AMBIENT AND GUERILLA
PRO
MO
TIO
NAL &
EXPERIE
NTIA
LPRO
MO
TIO
NAL &
EXPERIE
NTIA
LFINALIST PRODUCT LAUNCH AND RE-LAUNCH OR MULTI-PRODUCT PROMOTION AT RETAIL
C L I E N T Red Kangaroo Beverages
T I T L E ‘Kanguru’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Ross Macdonald, Richard Wright, Liam West, Erin Philips, Craig Jackson
C L I E N T Australian Olive Association
T I T L E Australian Olive Association Everyday Campaign
AWA R D E D TO Will Fuller
AG E N C Y FULLER
C O N T R I B U TO R S Matilda Rutter, Kate Fuller, Karen Stanton-Brown, Jarrod Knoblauch
C L I E N T Electoral Commission of South Australia
T I T L E ‘Put Your Vote Where Your Voice Is’
AWA R D E D TO Nick Milde, Jordan Hillier
AG E N C Y Hybrid
C O N T R I B U TO R S Richard Wright, Rachael Jesse, James Byrne, Erin Philips, Craig Jackson
FINALIST BEST USE OF SOCIAL MEDIA IN A PROMOTIONAL CAMPAIGN
FINALIST BEST USE OF SOCIAL MEDIA IN A PROMOTIONAL CAMPAIGN
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BBJS AADC sponsorship ad final.indd 1 2/11/2018 3:28 PM
C
M
Y
CM
MY
CY
CMY
K
DID YOU WIN?
ARE YOU WORKING HARD ENOUGH?
HELL
YEAH!
NO
NO YES
YES
ARE YOU SURE YOU’RE NOT SHIT?
YEAH
ARE YOU WILLING TO GIVE UP SLEEP, LUNCH BREAKS,
PUBLIC HOLIDAYS, LIVER FUNCTION,
CIVIL LIBERTIES AND MAYBE EVEN A LIMB
IN THE PURSUIT OF GREAT WORK?
YES
NO YES
DO YOU WANT TO?
YES
YESNO
GIVE US A CALL MONDAY
MAYBE YOU SHOULD TRY A DIFFERENT
CAREER
NO
MAYBE YOU NEED TO
PULL YOUR FINGER OUT
OK. NO NEED TO BE RUDE
ABOUT IT
WELL IF THAT’S THE
WAY YOU FEEL
LET’S TALK WHEN YOU’RE
SOBER
KEEP UP THE GOOD WORK
DO YOU WORK AT KWP?
ARE YOU SHIT? CONGRATULATIONS
GIVE US A CALL
MONDAY
DO YOU WANT TO WIN?
NO