41 st - aadc · for a fortunate few, that means a trip to this stage to briefly bask in the...

41AWARDS

stannual

1977 2018

PRES

IDENTS A

DDRES

S

Welcome to the 41st and quite possibly, the last AADC Awards.

As part of our ongoing review of the Club, it’s relevance and the role it plays

within the industry, one thing became patently obvious – Advertising & Design

doesn’t go anywhere near far enough in encapsulating the depth, breadth and

diversity of the Creative Communications industry of today.

We are advocating a name change and will be putting that to a members’ vote

in our upcoming AGM on December 6. If you do or don’t want the name to change,

make sure you are there to vote. Details will be emailed and available on the

website soon.

And, if you want to be a part of the next and most exciting phase of the Club’s

41-year history, turn up and put your hand up at the AGM. We need you.

A potential name change is just one of the many initiatives we hope to be moving

forward with in 2019.

There are several free and ticketed Education events being planned for students,

young creatives, industry veterans and clients.

We are committed to doing more for women in our industry and hope to announce

a date and venue for our Women in Creative Services Forum.

We are developing closer and more meaningful ties with organisations like

the Adelaide Media Club, Business SA, Pausefest in Melbourne and Spikes Asia in

Singapore.

We want to create genuine networking opportunities for local businesses.

Everyone knows the likes of Showpony, KWP and Blackbocks Jamshop, but do they,

and Retail Ink, know about Floodlight Media and Merlin? Have Passell Media been

introduced to THEM Advertising and Nucleus?

There are so many great companies and individuals out there that can benefit

from each other’s expertise.

But like tonight’s gala event, these and other exciting initiatives would not be

possible if it wasn’t for the generous support of our sponsors. Many of whom

have been longstanding advocates and backers of the Club like KOJO,

KWP, NewsCorp and Adstream.

These companies, as well as our more recent and newest sponsors give their

time, support, expertise and money to ensure the Club is viable.

Quite simply, we wouldn’t be here without them. They deserve our deepest

thanks and support from the industry.

The AADC Awards is about celebrating great work.

For a fortunate few, that means a trip to this stage to briefly bask in the

limelight while accepting a trophy.

Many of the attendees won’t be taking a short walk however. But even if

they aren’t standing up on stage, they can, and should be, immensely proud.

The work adorning the exhibition is the best of Adelaide.

We know it’s great. The panel of judges knows it’s great.

But we must make certain the wider business community knows it too.

Peer and industry recognition is fantastic, but we want to do more to promote

the great work created by you, and our broader industry, to local businesses

and government departments.

NewsCorp have very generously agreed to provide the Club with $10,000 worth of

space in their print and digital platforms to that end.

That money won’t be used to just focus on celebrating tonight’s trophy winners.

It will shine a light on much of the great work done by you and your peers.

Unfortunately, there will be one person who won’t be standing on the awards’

stage. And that person is a student.

We reintroduced the Student Category this year, but sadly, there were no entries.

So please, if you work with students; at AWARD School, AdSchool, at TAFE or any

of the Universities, please make them aware and encourage them to enter.

Enjoy the nights, cheer on the winners, be proud of what we all have achieved,

share the great work in this book and with me, look forward to a great 2019.

James rickard

President

silver

corporates

gold

platinum

technology partner

partners

SPO

NSO

RS

NETWORK partner

Kevin MacNamaraBWM

CHA

IR O

F J

UDG

ES

JUDG

ES

Christopher Savage

Wrestling Possums

Duncan Malcolm

Glassworks London

Denis Mamo

White Space Concepts

Bastian Storch

Being Brands

Chris Mitchell

Daylight Agency

Becky Smallchua

Brand & Digital at Thankyou

George Hedon

Pause Fest

Glenn Dalton

AJF Partnership

Gerard Fitzgerald

Song Zu

Dylan Stephens

risk sound

Geoff Corbet

Daylight Agency

Gavin Bain

Meerkats

Jon Skinner

The Core Agency

Jeffrey Darling

Velvet

Jonathan Kneebone

The Glue Society

Josh Murrell

Ogilvy

JUDG

ES

Mark Harris

Glassworks

Marque Kabbaz

Backelite

Mark Rivett

Doggieman

Martyn Zub

Formosa Group

Mitch Dorf

Formosa Group

Mat King

Director

Monty Noble

Noble Brands Worldwide

Leisa Ilander

Ogilvy

Mark Harley

Athlete Studio

Luke Lucas

Graphic Designer

JUDG

ES

Rob Morrison

Ogilvy Brisbane

Paul Fenton

loyal AGENCY

Scott Bundy

Bundy Agency

Simon Njoo

Editor

Simon LangleyJ. Walter Thompson Sydney

Steve Browning

Writing by Steve Browning

Tim Piper

Piro

Steve Callen

Timothy Hall

Writer

Zoe PollittTony HalE

The Communications Council

Simon Westlake

Bitable

Stephen Smith

Tracks Post Sydney

Stefan Coory

block head vfx

Grant Gillies

Gaga Music

Heath Ryan

Pace pictures

Harriett Wray jason little

For The People Agency

WAT

ERIN

G C

AN

AW

ARD

1 9 78 street remley

1 979 barry tucker

& ian kidd

1 98 0 don gill

& andrew killey

1 98 1 max pepper

1 982 chris briscoe

1 98 3 idris jones

1 98 4 jim berinson

1 985 bernie van elsen

1 98 6 marsha dearden

1 987 david minear

& peter withy

1 98 8 jim robinson

1 989 brenton whittle

1 9 9 0 brian braidwood

1 9 9 1 warren wood

1 9 9 2 rita siow

1 9 93 busch

1 9 94 richard chataway

& michael cusack

1 9 9 5 jack van gastel

1 9 96 jan turbill

1 9 97 elspeth baird

1 9 98 leanne vine

1 9 9 9 chris charlton

2 000 drew lenman

& mike connell

2 00 1 phyllis southgate

2 00 2 ernie clark acs

2 00 3 young & rubicam

adelaide

2 00 4 marty pepper

2 00 5 milton wordly

2 00 6 phillip lane

2 007 angela heesom

2 00 8 john chataway

& kent smith

2 00 9 sputnik

2 0 1 0 les francis

2 0 1 1 haylie craig

2 0 1 2 / 1 3 kim boehm

2 0 1 4 greg knagge

& geoff robertson

2 0 1 5 james rickard

2 0 1 6 richard coburn

2 0 1 7 justin astbury

& justin pounsett

The silver watering can is awarded by the

presidents each year for outstanding

contribution above and beyond the call

of duty to the advertising industry in

South Australia.

After use in the television commercial

by Clemenger in 1978, the silver watering

can was donated by Adelaide & Wallaroo

Fertilizer.

CONGRATULATIONS

Di WIllson

POSTER, OUTDOOR AND INDOOR

OUTDOOR ANY FORMAT (CAMPAIGN)

C L I E N T Motor Accident Commission

T I T L E Fatigue

AWA R D E D TO Johnny Velis, Becq Hinton

AG E N C Y blackbocks Jamshop

C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Megan Cunnah, Kristen Medhurst, Johnny Velis, Ben Mangan, Brenton Bock

The Gold Chair is the most coveted of the AADC Awards and

only one entry will reach this pinnacle. The most outstanding

complete piece in the annual exhibition, recognised for both

originality and excellence, is presented with the Gold Chair.

1 9 8 0 McLeay Bros

TV Series

1 98 1 The Finger Print Co

Packaging

1 982 Lloyd’s Christmas

George Patterson

1 98 3 Myer Trend Shop Radio

George Patterson

1 98 4 SGIC

Television & Radio

Clemenger Adelaide

1985 Coopers

Grand Prix Radio

Clemenger Adelaide

1 98 6 SA Local Government

Rubbish Safety

Newilms

1 987 Mountain Chardonnay

& Pinot Noir

Barrie Tucker Design

1 98 8 Kesab

Multi-Media Campaign

Young & Rubicam

1 989 Kesab

Plastic Surgery Poster

Young & Rubicam

1 9 9 0 Adelaide Zoo

Give & Take TV

Young & Rubicam

1 9 9 1 Adelaide Zoo

“Zoo Poo Song”

Young & Rubicam

1 9 9 2 Lotteries Commission

“Old & Young Couple”

Young & Rubicam

1 9 93 Adelaide Zoo

Tamarin/Lyrebird/Oryx

Press Campaign

Young & Rubicam

1 9 94 Clemenger

‘Bomb/Menu/Folders’

Newspaper Campaign

Clemenger Adelaide

1 9 9 5 Bank SA

‘Ballam/Rainy Day/

MeLeg Break’

TV Campaign

Clemenger Adelaide

1 9 96 Cellarmaster

‘Black & White’

Packaging & Label Design

Ian Kidd Design

1997 Mitsubishi

‘Dog’ TV

Young & Rubicam

1 9 98 Transport SA

TV Campaign

Young & Rubicam

1 9 9 9 SA Lotteries Commission

Outdoor Bus Shelter,

Clemenger BBDO Adelaide

2 000 SA TAB

“Passionate Moments”

30sec Radio

Killey Withy Punshon

2 00 1 Beer Brothers

Packaging & Label Design

Ian Kidd Design

2 00 2 Yalumba

Outdoor

Killey Withy Punshon

2 00 3 Mitsubishi Motors

Pajero ‘Violin’

Young & Rubicam Adelaide

2 00 4 Motor Accident Commission

Annual Report

Black Squid Design

2 00 5 Parallax Design

Wine labels

Jim Barry Wines

‘Silly Mid On’

2 00 6 Black Squid

Design Hills Fresh

Caulilower Labels

2 007 Parallax Design

Henry’s Drive

Vignerons

“2007 Limestone Coast Wine

Show Judges Dinner”

2 00 8 Voice Design

Australian Graphic Design

Assoc. (AGDA)

Pocket Guide

2008 Pocket Guide

2 00 9 JAM Advertising

Department of health

“out it lu”

2 0 1 0 Adelaide City Council

“Already Home”

Clemenger BBDO Adelaide

2 0 1 5 Mitsubishi Motors

“Accelerate”

Jamshop

2 0 1 6 Adelaide Football Club

“We Fly As One”

Showpony Advertising

2 0 1 7 SA Health

Hands off our Ambos

Showpony Advertising

GO

LD C

HAIR

CONGRATULATIONS

blackbocks Jamshop

The name, Master’s Chair, was chosen to acknowledge the

time honoured role of Master Craftsperson. No matter how

good an idea is, for a complete piece of advertising to be

great and effective it needs the contribution of a range of

individuals. The Master’s Chair recognises the contribution

of those individuals.

1 9 9 0 Steve Callan & Peter Best

Radio Production

RAA ‘Gecko’

1 9 9 1 Mark Rivett

Original Music

Adelaide Zoo

“Keep On Pooing”

1 9 9 2 Michael Rowland

Illustration

Adelaide Festival

CTR Trust

“Something On Saturday”

1 9 93 Michael Cusack

Tv Animation

Dank

“Fathers Day”

1 9 94 Robyn Watt

Tv/Cinema Craft

Art Direction

Orlando E3

“Fridge”

1 9 9 5 Michael Cusack

Tv/Cinema Craft

Animation

Lipton’s Squeezabl

Tea Bags

1 9 96 Nick Burton

Tv/Soundtrack

Tab “Neighbours”

&

Adrian Adams

Interactive Cd-Rom

Federal Bureau

Of Consumer Affairs

“Consumer Power 2”

1 9 97 Darren Burgess

Tv Animation

WA Health Department

Anti Smoking Campaign

1 9 98 Street Remley

& Les Francis

Radio Production

NRMA “Hitch-Hiker”

1 9 9 9 Street Remley, Les Francis

& Leanne Vine

Radio Production

Aeroguard “Fishing”

2 000 Peter Best

Tv Soundtrack Production

Transport SA

“Jaws”

2 00 1 Marty Pepper

Flame Compositing

The Age Classiieds

“Houses”


Animation

Inghams Drummos

“Can Can”


Animation

The Earth Sancturies

Foundation

“Critters”

2 00 4 Richard Lyons

Photography

Bank SA

“Take Your Time Moving”

2 00 5 Richard Lyons

Photography

Kosmea Australia

2 00 6 Micheal Cusack

For Animation

Masterfoods

Schamcko’s Shapz

“Breakout”

2 007 Richard Coburn

& Martyn Zub

“Fake Film Festival

Screen Opening”

2 00 8 Martyn Zub

Kojo Pictures

“Beautiful Trailer”

2 00 9 Ernie Clark

Asc

Department Of Health

“Out It Lu”

2 0 1 0 Anthony De Leo

Voice

Longview Vineyard

“W.Wagtail”

2 0 1 5 Richard Coburn

KOJO

Hilltop Hoods

“Won’t Let You Down”

2 0 1 6 Justin Astbury

Astbury Audio

STAN/KOJO

“Wolf Creek Teaser

TV Series”

2 0 1 7 David Parkinson

Cinematography

Penny’s Hill

“Winter”

MASTERS C

HAIR

CONGRATULATIONS

Angela Heesom

CRAFT IN FILM

CASTING

C L I E N T Baby Einstein

T I T L E ‘Become’

AWA R D E D TO Angela Heesom

AG E N C Y Heesom Casting

C O N T R I B U TO R S Louise Heesom, Angela Heesom

AWARD TELEVISION COMMERCIAL (INDIVIDUAL)

C L I E N T Business SA

T I T L E Export

AWA R D E D TO Corey Swaffer, Mark Atherton

AG E N C Y KWP!

C O N T R I B U TO R S Scott Illingworth, Roh Smith, Miles Rowland, Mark McKenna, David O’Loughlin, Best FX, Annalise Menzel

AWARD

TELEVISION COMMERCIAL (INDIVIDUAL)

FILM &

VID

EO

SPONSORED BY

C L I E N T Surf Life Saving Australia

T I T L E The Ocean Doesn’t Discriminate

AWA R D E D TO Corey Swaffer, John Baker

AG E N C Y KWP!

C O N T R I B U TO R S The Editors, Stu Morley, Rey Carlson, Play Big Film, Georgina Toole, Final Sound, Craig Sloane, Craig Conway, Paul Shanahan, Andrew Buckley

THAN

K Y

OU

TO THOSE WHO CARRIED A LITTLE

MORE WEIGHT. WE COULDN’T HAVE

DONE IT WITHOUT YOU.

Presidents

James Rickard

Amanda Gower

Treasurer

Marty Pepper

Club Secretary

Taylor Martin

Communication CommitEe

Paul Sobolewski (Chair)

Awards/Events Commitee

Justin Pounsett (Chair)

Matt McKensie-Smith (Chair)

Justin Counihan

Alex Robinson

Christina Muffati

Marty Pepper

Paul Sobolewski

Sponsorship Commitee

Amy Lambert (Chair)

Dan Demaria

Education Commitee

David Ormston (Chair)

Sean Timms

Special Thankyous

Sarah McAvenna (Voice Over)

Chris Charlton

Lauren Mullinder

AWARD

DIGITAL CONTENT

AWARD

LARGE FORMAT SCREENS (INDIVIDUAL)

FILM

& V

IDEO

C L I E N T Menzies School of Health Research

T I T L E Bridge The Gap

AWA R D E D TO Corey Swaffer

AG E N C Y KWP!

C O N T R I B U TO R S Tristan Glover, Steve Evans, Matt Minear, Georgina Toole, Final Sound, fin, David O’Loughlin, Craig Conway




AG E N C Y KWP!


AWARD

CHARITY

FILM &

VID

EO

C L I E N T The University of Adelaide

T I T L E

Life Moves Fast

AWA R D E D TO Nick Brz

AG E N C Y Nation

C O N T R I B U TO R S Mark McKenna, Leona Cichon, Judi Oehme, Aaron Gully

FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)




AG E N C Y KWP!


FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)C L I E N T Red Kangaroo Beverages

T I T L E Kanguru ‘Your Brain’

AWA R D E D TO Nick Milde, Jordan Hillier

AG E N C Y Hybrid

C O N T R I B U TO R S Ross Macdonald, Richard Wright, Mark McKenna, Liam West, Gabe Roccisanno, Erin Phillips, Craig Jackson

C L I E N T National Pharmacies

T I T L E Where Wonder Meets Wisdom



C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Sam Matthews, Justin Pounsett, Carolyn Koch, Cameron Hockey, Becq Hinton, Kristen Medhurst, Hugh Miller, Roh Smith, Morgan Riddle, Johnny Velis, Hannah Boden, Ben Mangan, Lucy McFarlane, Brenton Bock, Kellie Patrick


T I T L E Drink Drive



C O N T R I B U TO R S Rachael Gates, Amy Gordon, KOJO, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Simon Ozolins, Josh Logue, Johnny Velis, Brenton Bock

FILM

& V

IDEO



FINALIST TELEVISION COMMERCIAL (INDIVIDUAL)C L I E N T Department for Education and Child Development

T I T L E Become.

AWA R D E D TO Paul Stratton

AG E N C Y Nation

C O N T R I B U TO R S Judi Oehme, Jane Keen, Greg Knagge, Courtney Garfoot

C L I E N T Electoral Commission of South Australia

T I T L E ECSA ‘Phase 1’


AG E N C Y Hybrid

C O N T R I B U TO R S The Invisible Man, Richard Wright, Mark McKenna, Leigh Beissel, Erin Phillips, Craig Jackson, Aaron Gully

C L I E N T Red Kangaroo Beverages

T I T L E ‘Languages’, Words’, ‘Your Brain’


AG E N C Y Hybrid

C O N T R I B U TO R S Ross Macdonald, Richard Wright, Mark McKenna, Liam West, Gabe Roccisanno, Erin Phillips, Craig Jackson


FINALIST TELEVISION COMMERCIAL (CAMPAIGN)

FILM &

VID

EO

C L I E N T Lifetime Support Authority

T I T L E Terry’s Journey

AWA R D E D TO Andy Scott

AG E N C Y Showpony Advertising

C O N T R I B U TO R S Sarah Bond, Parris Mesidis, Laura Prior, Jonathan Pagano, James Haskard

C L I E N T The Hospital Research Foundation - The Longest Table

T I T L E Feed Hope. Fork Cancer.

AWA R D E D TO Parris Mesidis


C O N T R I B U TO R S Sean Timms, Monkeystack, Matin Jafari, Laura Prior, James Haskard, Andy Scott

FINALIST DIGITAL CONTENT

FINALIST CHARITY

FILM

& V

IDEO





C O N T R I B U TO R S Rachael Gates, Amy Gordon, KOJO, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Simon Ozolins, Josh Logue, Johnny Velis, Brenton Bock

FINALIST TELEVISION COMMERCIAL (CAMPAIGN)

CHAIR

CASTING

C L I E N T Baby Einstein

T I T L E ‘Become’




CRAFT

IN FILM

To cast a series of commercials each featuring aspirational, bi-racial central characters; an Ocean Scientist, a Doctor, an Engineer. For each Core face we had to find their younger selves tracing back several ages to their baby selves. The casting challenge was in the linear matches. If we could not find a believable match for a characters life story , we’d have to change the Core face and start the matching again until we could cast a highly believable group of individuals that could portray the very same person across the ages and delivering the same essence and spirit.

SPONSORED BY

AWARD

DIRECTION (INDIVIDUAL)


T I T L E 2 makes it harder than 4

AWA R D E D TO Becq Hinton, Johnny Velis


C O N T R I B U TO R S Rachael Gates, Amy Gordon, Sam Matthews, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Miles Rowland, Johnny Velis, Becq Hinton, Johnny Veli, Brenton Bock

AWARD

DIRECTION (INDIVIDUAL)

C L I E N T Events South Australia South Australian Tourism Commission

T I T L E Adelaide Fashion Festival 2017

AWA R D E D TO Marco Cicchianni

AG E N C Y Cul-de-sac Creative

C O N T R I B U TO R S Nicola Tate, Georges Antoni, Deni Jones, Bradley Pickford

CRAFT

IN

FIL

M

AWARD

CASTING

C L I E N T Mobil

T I T L E The Race



C L I E N T State Theatre Company of South Australia

T I T L E After Dinner

AWA R D E D TO Richard Coburn

AG E N C Y KOJO

C O N T R I B U TO R S Richard Coburn, Matt Byrne, Chelsea Brady, Martine Micklem, Jana DeViasi, Georgina Cunningham, Justin Astbury

FINALIST DIRECTION (INDIVIDUAL)

CRAFT

IN FILM

FINALIST DIRECTION (INDIVIDUAL)C L I E N T SA Tourism Commission

T I T L E Touring Routes

AWA R D E D TO Richard Lanyon

AG E N C Y KWP!

C O N T R I B U TO R S Fiona Lanyon, Stephen Deeble, Dave Gregan, Rob Henschke

C L I E N T Brand SA

T I T L E I Choose SA - Paolo Sebastian


AG E N C Y KOJO

C O N T R I B U TO R S Richard Coburn, Matt Byrne, Georgina Cunningham, Justin Astbury

C L I E N T State Theatre Company of South Australia

T I T L E Sense and Sensibility


AG E N C Y KOJO

C O N T R I B U TO R S Richard Coburn, Matt Byrne, Chelsea Brady, Mike Bakaloff, Martine Micklem, Jana DeViasi, Georgina Cunningham, Justin Astbury

FINALIST CINEMATOGRAPHY (INDIVIDUAL)

FINALIST CINEMATOGRAPHY (INDIVIDUAL)

CRAFT

IN

FIL

MFINALIST EDITING (INDIVIDUAL)

C L I E N T SA Tourism Commission

T I T L E Touring Routes

AWA R D E D TO Stephen Deeble

AG E N C Y KWP!

C O N T R I B U TO R S Fiona Lanyon, Rob Henschke, Richard Lanyon

C L I E N T SA Power Networks

T I T L E Future Operating Model

AWA R D E D TO Justin Wight

AG E N C Y Monkeystack

C O N T R I B U TO R S Troy Bellchambers, Stuart MacKenzie

C L I E N T Toyota Japan

T I T L E ‘Start Your Impossible’




FINALIST ANIMATION (INDIVIDUAL)

FINALIST CASTING

CRAFT

IN FILM

FINALIST CASTINGC L I E N T National Pharmacies

T I T L E Instagranny

AWA R D E D TO Amy Gordon


C O N T R I B U TO R S Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Cameron Hockey, Becq Hinton, Kristen Medhurst, Johnny Velis, Brenton Bock, Kellie Patrick

C L I E N T University Of Adelaide

T I T L E ‘Life Moves Fast’




FINALIST CASTING

CRAFT

IN

FIL

M

AWARD

NEWSPAPER (INDIVIDUAL)



AWA R D E D TO Corey Swaffer, Ryan McGrath

AG E N C Y KWP!

C O N T R I B U TO R S Tristan Glover, Georgina Toole, fin, David O’Loughlin, Alysha Menzel

AWARD

BROCHURES

C L I E N T Adelaide Symphony Orchestra

T I T L E Adelaide Symphony Orchestra Season 2018 brochure

AWA R D E D TO Anthony O’Sullivan

AG E N C Y Influx Creative

C O N T R I B U TO R S Kelly O’Sullivan, Anthony O’Sullivan

PRIN

T

SPONSORED BY

FINALIST MAGAZINE (INDIVIDUAL)C L I E N T Haymes Paint

T I T L E Tim’s business card

AWA R D E D TO Ben Mangan


C O N T R I B U TO R S Kate Langley, Amy Gordon, Cameron Hockey, Hannah Boden, Andrew Killey, Lucy McFarlane, Ben Mangan, Brenton Bock

C L I E N T Mercedes-Benz of Adelaide and Unley

T I T L E Happy Australia Day

AWA R D E D TO Josh Welbourn, Kent O’Halloren

AG E N C Y Welbourn O’Brien

C O N T R I B U TO R S Troy O’Brien, Matthew Bugeja, Kent O’Halloren, David Upton

C L I E N T National Pharmacies Optical

T I T L E Go Cows!



C O N T R I B U TO R S Timothy Emery, Cameron Hockey, Becq Hinton, Johnny Velis, Lucy McFarlane, Brenton Bock, Amy Gordon

FINALIST NEWSPAPER (INDIVIDUAL)

FINALIST NEWSPAPER (INDIVIDUAL)

PRIN

TPRIN

TFINALIST BROCHURES

C L I E N T Amex Corporation Pty Ltd

T I T L E Providence Newsletter AR

AWA R D E D TO Kym Martin

AG E N C Y Martins Brand House

C O N T R I B U TO R S Ronnie Tres Reyes, Michael Jack, Ben Leow, Hayley Sayers



AWA R D E D TO Corey Swaffer, Ryan McGrath

AG E N C Y KWP!

C O N T R I B U TO R S Tristan Glover, Georgina Toole, Fin, David O’Loughlin, Alysha Menzel

FINALIST CHARITY

AWARD

ILLUSTRATION

C L I E N T Adelaide Symphony Orchestra

T I T L E Adelaide Symphony Orchestra Season 2018 Brochure

AWA R D E D TO Kelly O’Sullivan


C O N T R I B U TO R S Kelly O’Sullivan

AWARD

DIGITAL ENHANCEMENT AND MANIPULATION

C L I E N T Department of Environment Water and Natural Resources

T I T L E Cleland Wildlife Park - Let Nature Be Your Guide



C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb Ana Coelho

CRAFT

IN P

RIN

T

SPONSORED BY

FINALIST COPYWRITINGC L I E N T National Pharmacies


AWA R D E D TO Johnny Velis


C O N T R I B U TO R S Cameron Hockey, Becq Hinton, Johnny Velis, Brenton Bock

C L I E N T City of Tea Tree Gully

T I T L E Monster Trucks - Waste Initiative

AWA R D E D TO Pat Parisi

AG E N C Y Simple Integrated Martketing

C O N T R I B U TO R S Michael Cervelli, Kate Earl, Jon Wanecke, George Sezenias





C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill, Jonathan Pagano, Jonathan Gibb, Ana Coelho

FINALIST ART DIRECTION


CRAFT

IN

PRIN

TCRAFT

IN P

RIN

TFINALIST ART DIRECTION











C L I E N T South Australian National Football League

T I T L E We Love Footy - Sharpshootin’ Tyler



C O N T R I B U TO R S Tom Bell, Parris Mesidis, Jonathan Pagano, Jonathan Gibb, Greg Kavanagh



FINALIST ILLUSTRATIONC L I E N T City of Tea Tree Gully

T I T L E Monster Trucks - Waste Initiative


AG E N C Y Simple Integrated Martketing

C O N T R I B U TO R S Michael Cervelli, Kate Earl, Jon Wanecke, George Sezenias

C L I E N T Renewal SA - Playford Alive

T I T L E Wait Wait? Character Family

AWA R D E D TO Michael Jack


C O N T R I B U TO R S Nicole Dylan, Deanna Ballistrin

C L I E N T South Australian National Football League

T I T L E We Love Footy - Sharpshootin’ Tyler



C O N T R I B U TO R S Tom Bell, Parris Mesidis, Jonathan Pagano, Jonathan Gibb, Greg Kavanagh

FINALIST ILLUSTRATION

FINALIST ILLUSTRATION

CRAFT

IN

PRIN

TCRAFT

IN P

RIN

TFINALIST PHOTOGRAPHY


T I T L E Life Moves Fast

AWA R D E D TO Alex Robertson

AG E N C Y Nation

C O N T R I B U TO R S Nick Brz, Aaron Gully

C L I E N T Australian Naval Infrastructure

T I T L E ANI Portrait Photography



C O N T R I B U TO R S Michael Jack, John Montesi






FINALIST PHOTOGRAPHY

FINALIST DIGITAL ENHANCEMENT AND MANIPULATION

SPONSORED BY

CHAIR

INTEGRATED CAMPAIGN





C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Carolyn Koch, Cameron Hockey, Becq Hinton, Ed Schillace, Kristen Medhurst, Morgan Riddle, Johnny Velis, Lucy McFarlane, Hannah Boden, Brenton Bock, Kellie Patrick

INTEG

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The Norwood branch of National Pharmacies reached its 100th year milestone in 2018 and wanted to make some noise. But with a small budget, we knew the best way to tackle this brief was with a PR-able campaign. Something eye catching, attention grabbing and shareable on social media platforms. And who better to share this birthday with the public, than someone reaching their milestone birthday themselves? So we found the oldest National Pharmacies member we could and made her #instafamous. We introduced our very own #instagranny. Dorothy (aka #npinstagranny) took over the National Pharmacies instagram account for 8 weeks. We created over 400 posts, ranging from her favourite products to shared personal stories including her very own tips and tricks to living a long and healthy life. Not only did she become a hashtag instagram star, but she also drew the attention of our very own Premier Stephen Marshall who shared photos of himself with our instagranny on his instagram and facebook. #npinstagranny became one big celebration with the average engagement increasing by 257% - now that’s one special birthday for National Pharmacies.

AWARD

INTEGRATED CAMPAIGN


T I T L E Fatigue




AWARD

CHARITY




AG E N C Y KWP!


INTEG

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PAIG

NFINALIST INTEGRATED CAMPAIGN





C O N T R I B U TO R S Timothy Emery, Hazel Ashby,

Rachael Gates, Amy Gordon,

Carolyn Koch, Cameron Hockey,

Becq Hinton, Kristen Medhurst,

Morgan Riddlem Johnny Velis,

Lucy McFarlane, Hannah Boden,

Brenton Bock, Kellie Patrick


T I T L E ‘Kanguru’


AG E N C Y Hybrid

C O N T R I B U TO R S Shane Pike, Sean Mates, Ross Macdonald, Richard Wright, Rachael Jesse, Mark McKenna , Malte Wiegand, Liam West, James Byrne, Gabe Roccisanno, Erin Philips, Craig Jackson


T I T L E ‘Put Your Vote Where Your Voice Is’


AG E N C Y Hybrid

C O N T R I B U TO R S The Invisible Man, Shane Pike, Richard Wright, Mark McKenna, Malte Wiegand, Leigh Beissel, Erin Philips, Craig Jackson, Aaron Gully

FINALIST INTEGRATED CAMPAIGN

FINALIST INTEGRATED CAMPAIGN

FINALIST COPYWRITINGC L I E N T Electoral Commission of South Australia



AG E N C Y Hybrid

C O N T R I B U TO R S The Invisible Man, Shane Pike, Richard Wright, Mark McKenna, Malte Wiegand, Leigh Beissel, Erin Philips, Craig Jackson, Aaron Gully




AG E N C Y Hybrid


FINALIST COPYWRITING

INTEG

RAT

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AM

PAIG

NIN

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RAT

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AM

PAIG

NFINALIST ART DIRECTION




AG E N C Y Hybrid


C L I E N T Kintaro Sushi

T I T L E Fresh Food Fast


AG E N C Y Simple Integrated Marketing

C O N T R I B U TO R S Michael Cervelli


SPONSORED BY

CHAIR



T I T L E Fatigue




PO

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What does the humble pasty, spicy Italian salami and a vintage vase have in common? Each one of them could save your life. That’s because driver fatigue is a major contributor to road trauma. But rather than just telling drivers to take a break every 2 hours, we wanted to give them a real and tangible reason to pull over. So we enlisted South Australian towns, big and small, from all over the state to tell us why their town was worth the stop. As a result, we developed one of the largest customised outdoor campaigns seen in this state. 52 Outdoor sites appeared on country roads that gave drivers a tailored reason to take a break in the town they were approaching. Each billboard became as individual as the town itself and a timely reminder to take a break. Towns and their residents became advocates of our road safety message, while helping their local communities prosper too. It became a win-win for commuters and locals alike. Word quickly spread and towns began reporting a spike in visitation during the campaign. But more importantly, the very same week the campaign launched, was also the very first fatality-free long weekend in 3 years. Proof, that a sticky beak in Cobbler Creek, could one day save your life.

AWARD

TRANSIT INCLUDING BUS, TAXI , TRAIN (INDIVIDUAL)






AWARD







PO

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UTDO

OR &

IN

DO

OR

AWARD OUTDOOR ANY FORMAT (CAMPAIGN)





C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Carolyn Koch, Cameron Hockey, Timothy Emery, Becq Hinton, Ed Schillace, Kristen Medhurst, Morgan Riddle, Johnny Velis, Hannah Boden, Brenton Boc, Kellie Patrick

AWARD INDOOR ANY FORMAT (INDIVIDUAL)






PO

STER, O

UTDO

OR &

INDO

OR

AWARD

INDOOR ANY FORMAT (INDIVIDUAL)






PO

STER, O

UTDO

OR &

IN

DO

OR


T I T L E Cowarrot

AWA R D E D TO Corey Swaffer, Cristina Muffatti

AG E N C Y KWP!

C O N T R I B U TO R S Tristan Glover, Nigel Wapper, Georgina Toole, Aaron Foster

FINALIST OUTDOOR SUPERSITE AND SPECTACULAR MAXISCAPE AND LANDMARK (IND IVIDUAL)


T I T L E Horooster


AG E N C Y KWP!



T I T L E Kangalah


AG E N C Y KWP!


C L I E N T Coopers

T I T L E Airport Arrival Billboard


AG E N C Y KWP!

C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Lani Strathearn, John Baker, Jo Marini, Hayley Kroon, Georgina Toole, Aaron Foster




PO

STER, O

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OR &

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FINALIST STREET FURNITURE INCLUDING SUPERSITE, C ITYLIGHT AND METROLITE ( IND IVIDUAL)





C O N T R I B U TO R S Richard Lyons, Paul Munzberg, Nic Maumill,Jonathan Pagano, Jonathan Gibb, Ana Coelho


T I T L E Expect the Unexpected


AG E N C Y KWP!


C L I E N T Hey Jupiter

T I T L E Expanding

AWA R D E D TO Josh Welbourn, Kent O’Halloran


C O N T R I B U TO R S Troy O’Brien, Matthew Bugeja

FINALIST OUTDOOR ANY FORMAT (CAMPAIGN)

FINALIST INDOOR ANY FORMAT (INDIVIDUAL)

PO

STER, O

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OR &

IN

DO

OR FINALIST INDOOR ANY FORMAT (INDIVIDUAL)


T I T L E Disruptive Thinking

AWA R D E D TO Cinzia Di Vito, Meg Honner

AG E N C Y Nation

C O N T R I B U TO R S Kat Korczak, Judi Oehme

C L I E N T Adelaide Airport

T I T L E Travel Light

AWA R D E D TO Josh Welbourn, Kent O’Halloran


C O N T R I B U TO R S Troy O’Brien, Sarah Crowder, Matthew Bugeja, Justine Firth

C L I E N T FAME (Foundation for Australia’s Most Endangered Species)

T I T L E Missing

AWA R D E D TO Matthew Bugeja, Kent O’Halloran


C O N T R I B U TO R S Troy O’Brien, Tracy McNamara, Josh Welbourn

FINALIST INDOOR ANY FORMAT (INDIVIDUAL)

FINALIST CHARITY

PO

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AWARD ORIGINAL MUSIC

C L I E N T Adelaide Oval

T I T L E Adelaide Oval - Stadium Lighting Launch

AWA R D E D TO Justin Pounsett

AG E N C Y The Audio Embassy

C O N T R I B U TO R S Kojo

AWARD SOUND DESIGN

C L I E N T MAC

T I T L E Kids

AWA R D E D TO Justin Astbury

AG E N C Y KWP!

C O N T R I B U TO R S Patrick O’Reilly, Georgie Toole

CRAFT

IN S

OUN

D

SPONSORED BY

FINALIST ORIGINAL MUSICC L I E N T National Pharmacies




C O N T R I B U TO R S Roh Smith, Johnny Velis, Blackbocks Jamshop, Becq Hinton, Amy Gordon

C L I E N T Enerven

T I T L E Connecting You With Tomorrow



C O N T R I B U TO R S Richard Coburn, Matt Byrne, Kojo, Justin Astbury

C L I E N T MAC

T I T L E Master


AG E N C Y KWP!


FINALIST ORIGINAL MUSIC

FINALIST SOUND DESIGN

CRAFT

IN

SO

UN

DCRAFT

IN S

OUN

DFINALIST SOUND DESIGN

C L I E N T MAC

T I T L E Drink Walkers


AG E N C Y KWP!


C L I E N T MAC

T I T L E Granny


AG E N C Y KWP!


C L I E N T Australian Hotels Association

T I T L E Parmy Army


AG E N C Y Brand A

C O N T R I B U TO R S Justin Pounsett, Crowd, Andrew Killey



FINALIST SOUND DESIGNC L I E N T POPE

T I T L E Vacuum


AG E N C Y THEM

C O N T R I B U TO R S Nicola Tate, Jezabel (My Cat)

C L I E N T Adelaide University

T I T L E Life Moves Fast

AWA R D E D TO Matt McKenzie-Smith

AG E N C Y Nation


CRAFT

IN

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CHAIR COPYWRITING (INDIVIDUAL)

C L I E N T San Remo (Balfours Bakery)

T I T L E Snoop Frog



C O N T R I B U TO R S Sean Timms, Parris Mesidis, Ana Coelho

RADIO

When South Australia’s oldest, most beloved bakery asked for some radio spots as part of their youth-targeted STARS OF SUMMER campaign, we decided to make instant pop stars of their 4 hero pastries, (donuts, pies, custard tarts and Balfours’ frog cake, a famous and iconic South Australian treat). Our talent scouts searched far and wide for musicians that could sing, rap and emote their way into the hearts and ears of listeners. One in a suite of four 30 second spots, SNOOP FROG is a badass, green and creamy gangsta rap track that took Adelaide’s Summer airwaves by storm.

SPONSORED BY

AWARD

RADIO (INDIVIDUAL)






AWARD RADIO (CAMPAIGN)


T I T L E Taken Out

AWA R D E D TO Patrick O’Reilly, Josh Newnes

AG E N C Y KWP!

C O N T R I B U TO R S Tristan Glover, Georgina Toole, Cristina Muffatti, Corey Swaffer, Astbury Audio

RADIO

AWARD

RADIO (CAMPAIGN)


T I T L E Balfours Radio




AWARD RADIO (CAMPAIGN)





C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst Johnny Velis, Brenton Bock

RADIO

AWARD

COPYWRITING (INDIVIDUAL)


T I T L E Feed Hope. Fork Cancer.



C O N T R I B U TO R S Sean Timms, Parris Mesidis, Laura Prior

AWARD COPYWRITING (INDIVIDUAL)


T I T L E Fatigue



C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst Johnny Velis, Brenton Bock

RADIO

AWARD

BEST USE OF MUSIC (INDIVIDUAL)






AWARD BEST USE OF MUSIC (INDIVIDUAL)

C L I E N T Meals on Wheels SA

T I T L E Doorbells



C O N T R I B U TO R S Amy Gordon, Cameron Hockey, Becq Hinton, Kristen Medhurst, Johnny Velis, Brenton Bock, Carolyn Koch

RADIO

AWARD BEST USE OF MUSIC (INDIVIDUAL)

RADIO


T I T L E Balfours Radio





T I T L E Fatigue



C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Johnny Velis, Brenton Bock

FINALIST RADIO (INDIVIDUAL)

FINALIST RADIO (INDIVIDUAL)C L I E N T Motor Accident Commission

T I T L E Taken Out

AWA R D E D TO Patrick O’Reilly, Josh Newnes

AG E N C Y KWP!

C O N T R I B U TO R S Tristan Glover, Georgina Toole, Cristina Muffatti, Corey Swaffer, Astbury Audio


T I T L E Fatigue - Wee



C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Johnny Velis, Brenton Bock

C L I E N T South Australian State Emergency Service

T I T L E 132 500 - Severe Weather Response

AWA R D E D TO Andrew Millar

AG E N C Y Black Sheep Advertising

C O N T R I B U TO R S Scott Illingworth, Pete Best, John McLaren, Andrew Slattery



RADIO

RADIO

FINALIST RADIO (INDIVIDUAL)C L I E N T South Australian State Emergency Service

T I T L E 132 500 - Family Car



C O N T R I B U TO R S Scott Illingworth, Pete Best, John McLaren, Andrew Slattery


T I T L E That Really Offensive Ad




FINALIST COPYWRITING (INDIVIDUAL)

FINALIST FLAT DIRECTC L I E N T RAA

T I T L E Hole in One


AG E N C Y KWP!

C O N T R I B U TO R S Melanie Bunn, Heather Dinas, Georgina Toole, Andy Breeding, Alice Jordan, Aaron Foster

DIR

ECT

MARKETIN

G

SPONSORED BY

SPONSORED BY

CHAIR GRAPHIC DESIGN

C L I E N T SMSF Association

T I T L E SMSF Association National Conference



C O N T R I B U TO R S Taylor Martin, Michael Cervelli, Matt Schirripa, Kate Earl, Jon Warnecke, George Sezenias

DES

IGN

The SMSF Association’s national conference is the largest event on the self managed super fund industry’s calendar. It is unmatched not only as a source of professional development - with 60 highly informed speakers presenting 40 sessions over the course of 3 days - but also as an opportunity for industry professionals to network with like minded peers. We were engaged to develop a brand identity and event theme for the 2018 national conference, held at Sydney’s International Convention Centre. Titled “Beyond”, the brand identity sought to reflect the event’s focus on knowledge sharing, and preparing attendees for the industry’s future. We developed a window-like logo that suggests the possibility of seeing or stepping beyond our known world. It is designed to build a sense of excitement and wonder, while appealing to a professional, conservative audience. Its distinctive shape is taken directly from the SMSF Association’s own logo, providing a strong connection between the event and the organisation. We work closely with the SMSF Association to drive attendance for the event, translating the “Beyond” theme to a teaser video, and a broad range of digital marketing and traditional advertising activities. The “Beyond” brand identity was applied to a range of touch points at the event itself, including extensive feature and way-finding signage throughout Sydney’s International Convention Centre, a 90-second conference welcome video, the official program, presentation templates utilised by all speakers, as well as lanyards and various promotional items for attendees. In the lead up to the event, we captured the conference’s striking aerial photography from a charter flight over central Australia. The stark landscape imagery brings an otherworldly perspective to the brand identity, contrasting the familiar urban surroundings of the event and befitting the conference’s “Beyond” theme.

AWARD BRANDING

C L I E N T Australian Naval Infrastructure

T I T L E ANI Branding



C O N T R I B U TO R S Kym Martin, John Montesi, Hayley Sayers

AWARD DESIGN CRAFT

C L I E N T Adelaide Hills Wine Region

T I T L E Immerse Brochure

AWA R D E D TO Lyndsay Swan

AG E N C Y FULLER

C O N T R I B U TO R S Peter Fuller, Karen Stanton-Brown

DES

IGN

DES

IGN

FINALIST BRANDINGC L I E N T Joule Energy

T I T L E Joule Brand Identity



C O N T R I B U TO R S Michael Cervelli, Matt Schirripa, Kate Earl, Jon Warnecke, George Sezenias

C L I E N T EN&T

T I T L E EN&T Brand Identity



C O N T R I B U TO R S Michael Cervelli, George Sezenias

C L I E N T Renmark Paringa Council

T I T L E Renmark Paringa Brand Identity



C O N T R I B U TO R S Michael Cervelli, Jon Warnecke, Holly Tardif, George Sezenias

FINALIST BRANDING

FINALIST BRANDING

FINALIST BROCHURE AND CATALOGUEC L I E N T Skycity Adelaide Casino

T I T L E Skycity Hotel

AWA R D E D TO Troy O’Brien


C O N T R I B U TO R S Matthew Bugeja, Mal Chia, Josh Welbourn, Greg Stirling

C L I E N T Kintaro Sushi

T I T L E Kintaro Sushi Brand Implementation



C O N T R I B U TO R S Taylor Martin, Michael Cervelli, Jon Warnecke, Jeremy Leone

C L I E N T Skycity Adelaide Casino

T I T L E Skycity Hotel



C O N T R I B U TO R S Matthew Bugeja, Mal Chia, Josh Welbourn, Greg Stirling

FINALIST GRAPHIC DESIGN

FINALIST GRAPHIC DESIGN

DES

IGN FINALIST GRAPHIC DESIGN

C L I E N T Cape Barren Wines

T I T L E Rare Bird Shiraz



C O N T R I B U TO R S Matin Jafari, Laura Prior Jonathan Pagano, Jonathan Gibb


T I T L E Rare Bird Shiraz



C O N T R I B U TO R S Matin Jafari, Laura Prior Jonathan Pagano, Jonathan Gibb

C L I E N T Unit Trust

T I T L E KOJO Brand Typography

AWA R D E D TO Phil Moule, Sam Clarke

AG E N C Y KOJO

FINALIST DESIGN CRAFT

FINALIST DESIGN CRAFT

DES

IGN

FINALIST PHOTOGRAPHY FOR DESIGNC L I E N T Events South Australia - South Australian Tourism Commission

T I T L E Tiff Manuell Colour Immersion Runway printed memento



C O N T R I B U TO R S Georges Antoni, Tiff Manuell, Deni Jones

C L I E N T LOBO

T I T L E LOBO Djinn (Gin)

AWA R D E D TO Anthony O’Sullivan


C O N T R I B U TO R S Mar Hernández, Anthony O’Sullivan, Kelly O’Sullivan


T I T L E Rare Bird Shiraz Display Box



C O N T R I B U TO R S Matin Jafari, Laura Prior, Jonathan Pagano, Jonathan Gibb

FINALIST PACKAGING

FINALIST PACKAGING

DES

IGN FINALIST INTEGRATED DESIGN

C L I E N T Events South Australia - South Australian Tourism Commission





C L I E N T Events South Australia - South Australian Tourism Commission





FINALIST FILM DESIGN (INDIVIDUAL)

DES

IGN

CHAIR STANDALONE MICROSITE

C L I E N T Detmold Group

T I T L E Cup and Carry

AWA R D E D TO Sam Jeffries

AG E N C Y The Distillery

C O N T R I B U TO R S Daniel Marks, Craig Burne, Oliver Prenton Tom Moon

DIG

ITAL

Working closely with The Detmold Group to create the branding and new website called ‘Cup & Carry; our brief was to simplify the world of customised cups and bags. Using the latest webGL technology we designed and created a 3D workspace for customers along with a guided modelling tool that walks users through from creation, to the printing of customised cups & bags. With design inspiration via the links to the Cup and Carry Pintrest Channel and technical tips via the Blog, the UX and offerings allow anyone the ability to bring their design vision to life for any occasion or business need. Underpinning the site is a robust eCommerce engine making the ordering and printing process even smoother, delivering high quality, print-ready files ready for production and order fulfilment.

SPONSORED BY

AWARD STANDALONE WEBSITE

C L I E N T SA Health

T I T L E Royal Adelaide Hospital Website



C O N T R I B U TO R S Sam Stevens, Nick Rogers, Kate Earl, Harsha Herath, Guy Wilkinson, George Sezenias, David Stocker

AWARD STANDALONE WEBSITE

C L I E N T Zero Latency

T I T L E Zero Latency Website

AWA R D E D TO Sam Clarke

AG E N C Y KOJO

C O N T R I B U TO R S Phil Moule, Chavvah Stuart, Sam Clarke, Paul Swain, Nicole Correia

DIG

ITAL

AWARD DIGITAL CAMPAIGN





C O N T R I B U TO R S Timothy Emery, Hazel Ashby, Rachael Gates, Amy Gordon, Jessica Clark, Carolyn Koch, Cameron Hockey, Becq Hinton, Ed Schillace, Kristen Medhurst, Morgan Riddle, Johnny Velis, Lucy McFarlane, Hannah Boden, Brenton Bock, Kellie Patrick

AWARD BEST USE OF ANIMATION OR MOTION GRAPHICS

C L I E N T Haymes Paint

T I T L E Colour Stories

AWA R D E D TO Kate Langley


C O N T R I B U TO R S Kate Langley, Amy Gordon, Cameron Hockey, Kristen Medhurst, Andrew Killey, No Anchovies Brenton Bock

DIG

ITAL

AWARD BEST USE OF VIDEO OR MOVING IMAGE




AG E N C Y KWP!




AWA R D E D TO Matthew Daniell, Scott Schubert

AG E N C Y KWP!

C O N T R I B U TO R S Tristan Glover, David O’Loughlin, Dan Eldridge, Corey Swaffer

FINALIST STANDALONE WEBSITE

DIG

ITAL FINALIST STANDALONE WEBSITE

C L I E N T Dr Ha

T I T L E Dr Ha Website



C O N T R I B U TO R S Taylor Martin, Sam Stevens, Kate Earl, Jeremy Leone

C L I E N T Energy Exemplar

T I T L E Energy Exemplar Website



C O N T R I B U TO R S Tom Ootes, Morgan Martin-Skerm, Lightbulb Digital, John McLaren, Camille Trepa

C L I E N T RAA

T I T L E Predictions

AWA R D E D TO Mark Atherton, Patrick O’Reilly

AG E N C Y KWP!

C O N T R I B U TO R S Melanie Bunn, Justin Couniham,

Justin Astbury, Georgina

Toole, Floodlight Media, Dave

English, Corey Swaffer, Cameron

Roberts, Anna Bardsley-Jones,

Alice Jordan

FINALIST STANDALONE WEBSITE

FINALIST DIGITAL CAMPAIGN

DIG

ITAL

FINALIST BEST USE OF ANIMATION OR MOTION GRAPHICSC L I E N T Adelaide Oval Stadium Management Authority

T I T L E Adelaide Oval LED Upgrade Launch

AWA R D E D TO Phil Moule

AG E N C Y KOJO

C O N T R I B U TO R S Stephen Lord, Phil Moule, Chantella Perera, Kira Wright, Sam Clarke, Blake Raidal, Matt Peters, Richard Coburn, Tom Scott, Jake Cunningham, Davor Breznik, Justin Pounsett, Jake Cunningham

C L I E N T Venues Live

T I T L E Chelsea FC in Perth Launch


AG E N C Y KOJO

C O N T R I B U TO R S Stephen Lord, Chantella Perera,

Phil Moule, Phoebe Dunn, Kira

Wright, Lisa Moroney, Blake

Raidal, Matt Peters, Jonathon

Shaw, Jordan Martin, Sanjay

Chaulagai, Rodrigo Branco

Matsumoto, Matthew Gerber-

Corn

C L I E N T South Australian State Emergency Service

T I T L E 132 500 Emergency Assistance



C O N T R I B U TO R S Tom Ootes, Scott Illingworth, No Anchovies Studios, John McLaren, Andrew Slattery

FINALIST BEST USE OF ANIMATION OR MOTION GRAPHICS

FINALIST BEST USE OF ANIMATION OR MOTION GRAPHICS

DIG

ITAL FINALIST BEST USE OF VIDEO OR MOVING IMAGE


T I T L E 2 makes it harder than 4



C O N T R I B U TO R S Rachael Gates, Amy Gordon, Sam Matthews, Cameron Hockey,Becq Hinton, Gail Ruediger, Kristen Medhurst, Miles Rowland, Johnny Velis , Brenton Bock


T I T L E Wear the right gear



C O N T R I B U TO R S Rachael Gates, Amy Gordon, Cameron Hockey, Becq Hinton, Gail Ruediger, Kristen Medhurst, Maxx Corkindale,Johnny Velis Brenton Bock




AG E N C Y KWP!


FINALIST BEST USE OF VIDEO OR MOVING IMAGE

FINALIST ONLINE AD

DIG

ITAL

FINALIST ONLINE ADC L I E N T Surf Life Saving Australia



AG E N C Y KWP!

C O N T R I B U TO R S The Editors, Stu Morley, Rey Carlson, Play Big Film, Paul Shanahan, Georgina Toole, Final Sound, Craig Sloane, Craig Conway, Andrew Buckley


T I T L E Decorate the Road

AWA R D E D TO Ryan McGrath, Cristina Muffatti

AG E N C Y KWP!

C O N T R I B U TO R S Visual State, Tristan Glover, Danil Gorskikh, Corey Swaffer, Ben Spry

C L I E N T Hoshizaki Lancer

T I T L E Lancer AR



C O N T R I B U TO R S Daniel Marks, Carmel Alfano, Luke Larson, Craig Burne, Oliver Prenton

FINALIST ONLINE AD

FINALIST APP

DIG

ITAL FINALIST SOCIAL MEDIA





C O N T R I B U TO R S Timothy Emery, Hazel Ashby,

Rachael Gates, Amy Gordon,

Jessica Clark, Carolyn Koch,

Cameron Hockey, Becq Hinton,

Ed Schillace, Kristen Medhurst,

Morgan Riddle, Johnny Velis,

Lucy McFarlane, Hannah Boden,

Brenton Bock, Kellie Patrick




AG E N C Y Hybrid

C O N T R I B U TO R S Shane Pike, Sean Mates ,Ross Macdonald, Rachael Jesse, Malte Wiegand, Liam West, James Byrne, Gabe Roccisanno, Erin Philips, Craig Jackson

C L I E N T Salary Solutions

T I T L E Salary Solutions

AWA R D E D TO Matthew Daniell, Scott Schubert

AG E N C Y KWP!

C O N T R I B U TO R S Peter Lugg, Dan Eldridge

FINALIST BEST USER INTERFACE

FINALIST BEST USER INTERFACE

DIG

ITAL

FINALIST INNOVATIONC L I E N T Hoshizaki Lancer

T I T L E Lancer AR



C O N T R I B U TO R S Daniel Marks, Carmel Alfano, Luke Larson, Craig Burne, Oliver Prenton




AG E N C Y Hybrid

C O N T R I B U TO R S Shane Pike, Sean Mates, Ross Macdonald, Rachael Jesse, Malte Wiegand, Liam West, Erin Philips, Craig Jackson

FINALIST PHOTOGRAPHY FOR DIGITAL

DIG

ITAL

AWARD

AMBIENT AND GUERILLA

PRO

MO

TIO

NAL &

EXPERIE

NTIA

L

FINALIST EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN

C L I E N T Adelaide FC

T I T L E Game Day Experience 2018


AG E N C Y KOJO

C O N T R I B U TO R S Stephen Lord, Phil Moule, Chantella Perera, Kira Wright, Sam Clarke, Blake Raidal, Matt Peters, Richard Colburn, Tom Scott, Jake Cunningham, Davor Breznik, Justin Pounsett, Jake Cunningham

C L I E N T RAA

T I T L E Hole in one


AG E N C Y KWP!

C O N T R I B U TO R S Melanie Bunn, Ben Spry, Andy Breeding

SPONSORED BY

FINALIST AMBIENT AND GUERILLAC L I E N T Skycity Adelaide Casino

T I T L E Lunar Dome



C O N T R I B U TO R S Matthew Bugeja, Mal Chiam Josh Welbournm Joe Crossley & The Astral Projekt, Emma Schellhorn, Dome footage courtesy of Daylight Breaks

C L I E N T Skycity Adelaide Casino

T I T L E Poker Face

AWA R D E D TO Troy O’Brien, Kent O’Halloran


C O N T R I B U TO R S Matthew Bugeja, Mal Chia, Josh Welbourn

C L I E N T Coopers

T I T L E TropicAle


AG E N C Y KWP!

C O N T R I B U TO R S Sarah Boese, Paul Munzberg, Lani Strathearn, John Baker, Jo Marini, Hayley Kroon, Ben Spry

FINALIST AMBIENT AND GUERILLA

FINALIST AMBIENT AND GUERILLA

PRO

MO

TIO

NAL &

EXPERIE

NTIA

LPRO

MO

TIO

NAL &

EXPERIE

NTIA

LFINALIST PRODUCT LAUNCH AND RE-LAUNCH OR MULTI-PRODUCT PROMOTION AT RETAIL




AG E N C Y Hybrid

C O N T R I B U TO R S Ross Macdonald, Richard Wright, Liam West, Erin Philips, Craig Jackson

C L I E N T Australian Olive Association

T I T L E Australian Olive Association Everyday Campaign

AWA R D E D TO Will Fuller

AG E N C Y FULLER

C O N T R I B U TO R S Matilda Rutter, Kate Fuller, Karen Stanton-Brown, Jarrod Knoblauch




AG E N C Y Hybrid

C O N T R I B U TO R S Richard Wright, Rachael Jesse, James Byrne, Erin Philips, Craig Jackson

FINALIST BEST USE OF SOCIAL MEDIA IN A PROMOTIONAL CAMPAIGN

FINALIST BEST USE OF SOCIAL MEDIA IN A PROMOTIONAL CAMPAIGN

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Congratulations to all entrants of the 2018 AADC Awards.

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BBJS AADC sponsorship ad final.indd 1 2/11/2018 3:28 PM

C

M

Y

CM

MY

CY

CMY

K

DID YOU WIN?

ARE YOU WORKING HARD ENOUGH?

HELL

YEAH!

NO

NO YES

YES

ARE YOU SURE YOU’RE NOT SHIT?

YEAH

ARE YOU WILLING TO GIVE UP SLEEP, LUNCH BREAKS,

PUBLIC HOLIDAYS, LIVER FUNCTION,

CIVIL LIBERTIES AND MAYBE EVEN A LIMB

IN THE PURSUIT OF GREAT WORK?

YES

NO YES

DO YOU WANT TO?

YES

YESNO

GIVE US A CALL MONDAY

MAYBE YOU SHOULD TRY A DIFFERENT

CAREER

NO

MAYBE YOU NEED TO

PULL YOUR FINGER OUT

OK. NO NEED TO BE RUDE

ABOUT IT

WELL IF THAT’S THE

WAY YOU FEEL

LET’S TALK WHEN YOU’RE

SOBER

KEEP UP THE GOOD WORK

DO YOU WORK AT KWP?

ARE YOU SHIT? CONGRATULATIONS

GIVE US A CALL

MONDAY

DO YOU WANT TO WIN?

NO

41 st - aadc · for a fortunate few, that means a trip to this stage to briefly bask in the...

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