407-909-9036 how to drive revenue & awareness through facebook

407-909-9036 www.revenueperformance.com

How to Drive Revenue & Awareness Through Facebook


The Consumer is Now in Control

You must be:• Transparent• Trustworthy• Engaged • Responsive

You must embrace • Consumer Generated Media• The new travel planning process


Facebook Sales Funnel

3

Revenue Opportunity

Revenue Opportunity


Measuring Your Success


Facebook Insights


Facebook Insights Cont’d


Driving Revenue from Facebook Fan Pages


Profile Boxes Will No Longer Be Supported


Too Many Tabs?


VIP Membership


Custom Backgrounds


Facebook Basic Elements


Add Photos with Captions, Events with Descriptions, and a Discussion Forum


Badges and Fan Box


Publish Interesting and Relevant Content


Just How Often Should I Post?


Leverage the Power of Facebook Events


1. Twitter App – Automatically pull your tweets into your Facebook status. It will put a Twitter-themed box on your profile http://www.facebook.com/apps/application.php?id=2231777543

2. Static FBML – Add FBML and HTML applications to include more stylized elements to a Page like clickable images, anchor text and interactive content http://www.facebook.com/apps/application.php?sid=59c8a2bba844922b5153efc9b9eba237&id=4949752878&ref=s

3. Extended Info - Use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page http://www.facebook.com/apps/application.php?id=2374336051&b

Free Facebook Apps


Promoting Your Facebook Page Make use of badges

Add custom html, fbml, flash boxes

Create events linked to your Fan Page

Encourage participation and interaction

Use your e-mail signature


Facebook Advertising5. Age Targeting

6. Birthday Targeting

7. Education Targeting

8. Sex Targeting

9. Workplace Targeting

10. Language Targeting


What’s New To Facebook


What’s New To Facebook (cont)


Open Graph Protocol


Thank You for Your Time Today!

407-909-9036 how to drive revenue & awareness through facebook

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