4 web strategies to grow your business
TRANSCRIPT
4 Web StrategiesIN 45 MINUTES
WelcomeTom CasaleManaging Partner, Simplified Solutions
@iBestPractices
www.linkedin.com/in/tomcasale
Web www.SimplifiedSolutions.biz
www.WebMarketingCaseStudies.com
Thanks to:
Simplified Solutions
Is an online marketing and technology agency that offers smart, tailored solutions.
We deliver clicks!
Agenda
Mobile
Local Search
Content
EMail The critical cornerstone of your online marketing
What’s the value of a name in your email list?
pull response
6
Campaigns & Newsletters
What is acampaign?
push content
7
Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
8
What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting and relevant
What do I write about?
9
How much is enough?
Focus.
Less is more.
?51%
November 2013
10
A picture is worth...
Pictures get 47% more click-through activity than content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile devices…
A picture is worth...
11
Repurpose & Reuse
12
Look greatBrand consistency
Subject lineWinning the battle of priorities
SECONDS WORDS TODAY
14
Winning the battle of priorities
Tomorrow: Need 3 Hammers –Can You Help?
Joe’s Pet Store Newsletter
ALERT: Help your dog beat the heat!
Children’s ClassesStill time! Openings available for children’s classes.
March Newsletter
15
67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Practical advice
16
Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
Local Search Be there when customers look for you online
• All searches are local, you must be found
• Google My Business drives clicks!
Local Search Be there when customers look for you online
When you get on Google, you make it easier for customers to find information about your business online, including hours, contact information and directions.
Local Search The importance of citation sites
There are over 1,600 ‘known’ citation sites. These are a powerful mix of general directories, local directories, niche directories & events sites which your business can be listed on.
Citations are an essential factor for improving your local ranking; that’s why your name, address and phone number need to be consistent.
Mobile The Web in your hand
• Nearly ½ of all search traffic comes from mobile• Mobile websites are favored by Google• More than ½ of all daily email is read on a mobile
device• 90% of text messages are opened within 90
seconds• The average person looks at their phone more
than 100 times daily
Text GOSMS to 95577 to check out the power of an automated mobile text campaign
Mobile Best practices for Websites
• Two types of mobile websites• Responsive sites fluidly change and respond to
the device• Adaptive websites will change to fit a
predetermined set of screen and device sizes• The winning equation (paid or organic) :
• Mobile search = mobile results• Click to call• Link to maps
Mobile Best practices for EMail
Stacked, not columned = mobile friendly
Are you a Constant Contact customer? Ask me about the special deal for your own mobile template.
Content Keyword-rich content generates great results
• Every word counts; text drives searches• Control the pipeline with great keyword-rich
article content• Combined with social it can drive clicks
A Custom Content Council study shows that 70 percent of users preferred to get their information from articles rather than from corporate advertisements.
In April 2015, 18 blog posts garnered 14,000 clicks from Facebook links.
Content Video
• 50% of all searches are video-related -Get found!
• Video is powerful visual demonstration and story telling too.l
• Showcase your products, services, or company in action.
• Use annotations and closed captions –keyword rich!
• Optimize with video-related keywords. Example:
http://realitycheckinc.com/
AHA YouTube Channel
Is the second most widely used Search Engine behind Google
Takeaways 4 Web Strategies in 45-Minutes
Claim your Google My Business listing
Regularly post blog content, post videos
Send mobile email templates
Build a mobile or responsive website
Freebies 4 Web Strategies in 45-Minutes
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