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How to G-R-O-W

In business there are 4ways to grow revenue

Here’s how it is done

Revenue

Get more customers

$ $

2.5xGet BIGGER

orders

New Customers

Bigger Orders

Repeat Orders

Price Increases

Looking to grow your revenue? Please contact Chris Dunn Consultingwww.chrisdunnconsulting.co.uk ©Chris Dunn Consulting 2016

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Increase prices

$

Get repeat orders

More customers Repeat orders

75% of Zappos sales are from repeat customers

Who spend more than new customers

26%

Bigger Orders Increase Prices

Which strategy to use?

Where a company has an innovative ordisruptive business model or a clearcompetitive advantage

£

€

¥

Where a company has extra services orhigher value products to offer throughcross selling or up selling

Where a company has consumableproducts or a recurring service suitablefor subscriptions or loyalty programs

Where a company has a product orservice with inelastic demand, inertiaor high switching costs