4 Ways To Build Your Business With Google Plus

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People are waking up to Google+ (hurrah!) so I wanted to share 4 ways to build your

business on this exciting platform

(If you’re still wondering why G+ is so important, watch this video)

Mmspark.com/google-plus-for-biz-why-it-matters

1. Build a Knockout G+ Profile

As with Facebook you’ll need a personal profile before you can create a business page

And there is some debate as to whether to use your personal profile to promote your

business, or whether you should have a separate business page

The current thinking is that it’s best to use your personal profile for all your Google+

marketing IF you’re a personal brand, solopreneur or working online

Business pages are best for bricks and mortar businesses and larger companies

The principles of building your profile are the same whether it’s a personal profile or

business page, and there are three key elements to focus on

Here‘s how to Optimize Your Google+ Profile in 5 Minutes (blog post and video)

Mmspark.com/optimise-your-google-plus-profile

2. Build your circles

Circles are your contacts and connections and are sorted by interest,

interaction and topic

You can put people into your circles according to your relationship with them (friends, family) or their business status

(prospect, customer, VIP member)

The beauty of this is that you can tailor the information you share with your circles

So, for example, you might share your holiday snaps with friends and family, but your latest blog post will go out to all your

customers and prospects

Circles work both ways so if someone has you in their circle you’ll receive their

information in a “stream”, which will be tailored according to your relationship with

them, and your interests

This makes for very targeted information sharing

(unlike the other social media platforms where everyone sees everything you post – or < 20% of what you post if

you’re on Facebook!)

Adding someone to your circles means

More interaction

More trust

Higher search rankings= =

3. Use hangouts to engage live

Hangouts are live, multi-person video conferences between Google+ users

These are great, because they can be used for webinars, for showcasing products, or

for live feedback and interaction with customers

They’re easy to set up and they’re free!

Hangouts are great for making presentations to your audience

Be sure to put together an outline or script before you begin to eliminate a lot of the

“ums” and “uhs” you might get otherwise, and schedule the webinar a day or two in advance to give people plenty of time to

clear their schedules

Hangouts offer a level of human contact a standard chat never could, and they can be

an excellent marketing tool if used properly

4. Commit to spending time every day on Google+

This might sound obvious but unless you spend time on Google+ (or any social

platform) consistently you won’t get the engagement and traction necessary to

build your business

Make a commitment to spend 10-15 minutes a day on Google+* working through steps 1-3

and I promise you’ll see results

*If you want to take things a step further you can follow my 15-minute a day Google

+ Profit System

(the system I used to build my circles to over 1,000 in just a few months, build new relationships and triple opt-in’s to my mailing list)

Gplusprofitsystem.com/get-access

For a comprehensive “dip in when you need to” guide there’s the Google+ for

Business Guide

Gplusprofitsystem.com/gplusbizguide

And don’t forget the G+ Resources Page for all things G+

Mmspark.com/google-plus

MMSpark.com Resources….Freebies & Guides

12 Top Social Media TipsMmspark.com/mmfreebie

Information packed webinarshttp://mmspark.com/webinars/