4. vng presentation 2011
DESCRIPTION
Bài phát biểu của VNG tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.TRANSCRIPT
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Social Network – The Open Platform
Vương Quang KhảiVP of Web Business, VNG Corporation
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SNS
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What is Social Network
• A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities
• Basic services– Profile– Friend list– Wall, Status, Photo, Blog
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Social networks in Vietnam
2008 2009 2010 2011
Facebook in Viet-nam
Zing.vnGo.vn
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Source: Google Ad Planner 7/2011
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About Zing Me
• The first local SNS• Launched 8/2009• Major services: Status, Blog, Photo, Music, and
Social Games
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Traffic
• 6.8M Monthly Active Users– Number 1 SNS in Vietnam according to comScore
and Google Ad Planner
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Social behaviors
• Every day– 70K Status updated – 400K Photos uploaded – 600K Comments sent
• Every second– 1 status– 4.6 photo– 7 comments
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Fun fact
• If Zing Me were a city– It would be the second populated administration
region with 6.8M people
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TPHCM
Zing Me
Hà Nội Thanh Hóa
Nghệ An
012345678 7.1 6.8 6.4
3.4 2.9
Population
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Fun fact
• Zing Me has 17 VIP profiles which have more than 100K fans
• Nou Camp, world largest stadium has 93K seats
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Fun fact
• Việt Nam has 60M farmers– Zing Me has over 4M online farmers
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Fun fact
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Open Platform
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Why open platform?
• It’s hard to have a great idea that people love• It’s even harder to aggregate millions of users,
and give them easy channel to pay• Just put your product on top of a SNS,
everything is better with social elements– Cheap way to reach millions of users– And millions of their friends– And additional exposure daily– With ready payment channel
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Open Platform
• Win-win situation– Product get more audience– Campaign get more fan– SNS get more content
• Open Platform is disruptive force that flatten the playground– Zynga vs. EA– HappyCity vs. Trochoiviet
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Open Platform
• US– Facebook
• Japan– DeNA
• China– Qzone, Weibo
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Why local partners?
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Why local partners?
• User bases– Zing and Go both have > 10 millions users– Facebook: 2M, Twitter, G+: <100K
• Payment channel– Only can provide by domestic players– Zing and Go have country-wide distribution channels
• Local operation– Dedicated support personnel– Reliable, high speed Internet connection– Infrastructure on demand
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Zing Open Platform for CPs
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Why Zing?
2009 2010 2011 /E0
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50
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70
80
90
10
30
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0
20
80
Social apps on Zing Me
Number of Apps Monthly Revenue (B VND)
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Zing Open Platform
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Social Apps
External Websites
Zing ComponentHPC / DB / Cache
Zing InfrastructureVirtualization / CDN / Server / Bandwidth
Zing ServicesProfile / Payment / Communication / Ad
Mobi Apps
ZingMe
Zing Connect
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Appstore
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Business Model
• Zing Me provides– User base (Zing ID)– Payment channel (Zing Xu)– Components and Infrastructure services (if needed)
• CPs provide– Content– Marketing
• Revenue model– Exclusive in Vietnam: 70/30– Non exclusive: 50/50
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