YouTube  ads  are  THE  most  powerful  type  of  advertising.

The  combination  of  video  marketing  with  Google’s  search  engine  gives  you  incredible  leverage  when  attracting  more  traffic,  leads,  and  sales  online.

Video  is  the  best  way  to  capture  a  person’s  attention  and  influence  

their  decision  making.

As  a  marketer,  video  gives  you  the  ability  to  build  personal  

connections  with  your  prospects  and  develop  a  relationship  online…

Businesses  using  YouTube  video  marketing  see  a  20%  increase  in  website  traffic  

(conservatively).

So,  if  increasing  leads  and  multiplying  revenue  are  your  BIGGEST  business  goals…

Keep  reading…

CREATING  YOUTUBE  ADS  IS  EASIER  THAN  

YOU  THINK  

Simply  log  in  to  your  AdWords  account,  navigate  to  Campaigns,  and  click  on  the  “add  new  campaign”  button  then  select  “online  

video.”

But…you’ll  need  to  give  it  more  work  to  make  your  campaigns  perform  well  against  your  

competition.

Optimizing  your  video  ads  is  key…

Your  Call-­‐To-­‐Actions’  should  be  so  awesome  that  people  want  to  click.(Ex.  If  you’re  promoting  a  fitness  video,  consider  taking  your  shirt  off.)  It’s  all  about  the  visual!

Refer  to  your  BUYER  PERSONA  to  see  what  targeting  options  work  best  for  your  niche,  products  or  

services.

Different  images  work  differently  for  each  industry.  Invest  the  time  to  find  out  what  visual  cues  work  well  and  then  use  them  effectively  to  attract  

viewers  to  your  video  ads.

YOU  NEED  TO  KNOW  THE  DIFFERENT  TYPES  OF  

VIDEO  ADS…

#1  SKIPPABLE  VIDEO  ADS

These  ad  are  also  referred  to  as  TrueView  In-­‐Stream  Ads

And  they’re  designed  to  attract  the  attention  of  your  prospects  in  the  

first  five  seconds  of  watching  the  ad.

Users  are  given  a  ‘Skip  Ad’  button  to  proceed  watching  their  initially  

selected  video.And  these  are  a  great  way  to  increase  visibility  on  a  Cost  Per  View  basis.

These  ads  are  a  great  way  to  get  free  visibility  because  YouTube  only  charges  you  after  the  ad  is  watched  for  at  least  30  seconds…

Skippable  YouTube  ad  type  allows  you  to  do  something  truly  awesome  –  interrupt  your  viewer’s  attention  and  force  him  or  her  to  focus  on  

your  pitch…

Skippable  Ads  often  contain  links  that  take  a  viewer  to  a  landing  page  –  e.g.  early  bird  pricing  offer  page.

To  keep  viewers  from  skipping,  create  a  killer  script  that  can  grab  the  viewer  by  the  collar  within  the  first  5  seconds.  Make  it  REALLY  

GOOD.  Short  is  better.

At  7  Figure  Automation,  we  like  it  between  30  –  60  seconds.

In-­‐Stream  types  of  YouTube  ads  are  best  for  people  who:  

-­‐>  Viewed  similar  content  on  YouTube -­‐>  Are  searching  for  specific  keywords-­‐>  Have  visited  competitor  websites-­‐>  Are  watching  similar  channels.

#2  NON-­‐SKIPPABLE  VIDEO  ADS

These  are  also  In-­‐Stream  Video  Ads,  but  are  not  skippable.

They’re  also  referred  to  as  Non-­‐Skippable  In-­‐Stream  Ads  and

usually  last  15  seconds  or  longer

But  remember…

The  shorter  the  better.

Engagement  is  Paramount!

Non-­‐Skippable  YouTube  Ads  can  show  any  time;  before,  during  or  after  a  

video.

Viewers  are  not  allowed  to  watch  the  originally  selected  video  until  they  have  viewed  the  entire  advertisement.

If  you  have  a  great  offer  to  showcase,  try  Non-­‐Skippable  

Video  Ads…

#3  DISPLAY  ADS

These  types  of  ads  appear  to  the  right  of  the  feature  video  and  at  the  top  right  of  the  YouTube  Search  

Engine  Results  Page.

They  may  appear  below  the  player  (for  larger  players)  and  aremeant  to  capture  the  user’s  

attention  while  they’re  watching  other  videos.

YouTube  used  to  highlight  these  ad  types  with  a  yellow  border…but  they’re  now  blended  with  other  

organic  listings.  So  users  really  can’t  tell  the  difference!

Don’t  use  Display  Ads  to  direct  viewers  to  your  landing  page.  

RATHER,  use  them  to  drive  them  to  more  of  your  content  and  increase  

subscribers.

If  you  want  to  use  Display  Ads  to  take  users  to  your  website,  build  calls  to  action  into  your  video  

content  –  video  description  links  and  clickable  YouTube  annotations.

#4  OVERLAY  ADS

These  ads  are  semi-­‐transparent  display  ads  that  appear  on  the  lower  

20%  portion  of  your  video.

They’re  also  known  as  YouTube  In-­‐Video  Overlay  Ads.

Link  your  Call-­‐To-­‐Action  Overlay  Ad  to  your  landing  page  for  the  highest  

chance  of  lead  conversion.

The  best  thing  about  overlay  ads  -­‐  you  can  advertise  your  company’s  products  inside  the  video  of  your  competitor’s  video  (i.e.  let  them  do  

the  work  for  you).

To  hook  your  viewers  and  preserve  the  ‘scent’  of  the  ad,  

keep  your  landing  page  congruent  (with  your  ad).

YouTube  Overlay  Ads  are  great  if  you’re  looking  to  get  more  views  without  causing  interruptions.

Whatever  types  of  YouTube  ads  you  choose  to  use,  Keep  in  mind  that  

simplicity  and  specificity  are  critical.

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