4 tips for running a successful e bay business
TRANSCRIPT
4 Tips For Running a Successful eBay Business
TOP 30 UK SELLERS AVERAGE £4MILLION A YEAR
- Last year, eBay sold over $82billion of gross merchandise, it has 25 million people selling to over 182 million users. With statistics like this it’s no wonder that new eBay businesses are popping up everyday.
- Figures consistently show that entrepreneurs flock to the online market-place, little wonder when the average turnover of the top 30 UK eBay sellers is £4million.
- At Compare the Man and Van we take pride in being the go to service for independent eBay businesses in the UK. This means we can provide some great advice to help you succeed in your business venture, here are our top 4 tips on how to succeed in the world of eBay.
Customer Reviews
63% MORE LIKELY TO MAKE A PURCHASE
- It is essential to ensure you establish a great selection of user reviews. Studies show that 63% of users are more likely to make a purchase from a seller with user reviews, and that they can increase sales by an average of 18% overall.
- Visitors who interact with both reviews and customer questions, are a whopping 105% more likely to purchase something.
- It is important to make sure there's no ambiguity in your contact details on your sellers page.
- This should also be an active process, don’t just sit back and let the reviews trickle in, contact your customers and ask them for reviews.
CUSTOMER REVIEWS
Stand Out From The Crowd
OPEN UP A WHOLE NEW FIELD OF CUSTOMERS
- Become an educator, and provide your customers with valuable information about the items you’re selling. Interact with the conversations going on all over the internet and offer your insight into the debate
- If you take some time to monitor keywords that are relevant to your business, and utilising services like Google Alerts you can get a good idea of who is talking about products in your market, and open up a whole new field of customers by targeting them directly.
- Other methods like producing videos about your company and your products can make a huge difference. The more a customer can see about the product and how professional your business is, the more likely they are to buy from you.
STAND OUT FROM THE CROWD
Make Sure Your Listing is Perfect
MORE LIKELY TO BUY IF THEY KNOW EXACTLY WHAT THEY'RE GETTING
- First and foremost make sure the title is as good as it can be, not only does it need to attract your customer's eye and make them click, but it is important so that they can find your listing in the first place.
- Always start your title with the main keyword of the item, this ensures your rank highly on the search. Try to capitalise the main words and “power words” like UNOPENED in order to make the title easy to read, but don’t over do it. Ensure you accurately and clearly explain the item within the 80 character word count, and your sales will see a significant rise.
- Ensure there is a decent quality photo from every angle, and that there are clear close up’s of things like labels or any scratches or imperfections.
MAKE SURE YOUR LISTING IS PERFECT
FOCUS ON PROVIDING ACCURATE INFORMATION
- Next is the description. Here is where a lot of eBay retailers take the opportunity to try and sell the product using buzzwords and sales talk. Bear in mind that if the customer is already viewing the item they are already interested,
- The focus should be on providing as much accurate and easy to digest information about the item as possible.
- If there are various names for the item you’re selling, that couldn’t fit into your title, be sure to add them into your description, e.g. CD and Compact Disc. This will ensure people searching for your item under an alternative term can still find your listing.
MAKE SURE YOUR LISTING IS PERFECT
Effective and Punctual Postage
LAST IMPRESSION YOU LEAVE WITH YOU CUSTOMER
- Postage is incredibly important as it is the last impression you leave with your customer, if it is full of hassle, late or arrives damaged it is unlikely they will return to your business.
- Firstly it is important to do your research. eBay allows you to charge your own amount for postage costs, this includes packaging and things like petrol and time taken to physically post it. It is worth remembering that eBay now takes 10% of both your listing and your extra postage costs.
- For object larger or heavier than parcels, using a personal courier service will take the hassle out of going through services like Royal Mail, and almost always save you money too. At Compare the Man and Van we not only guarantee the lowest price, but ensure our drivers will help you load and unload the items, and arrive punctually.
EFFECTIVE AND PUNCTUAL POSTAGE
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