New Strategies Every Healthcare Market Researcher Should Know

4InCrowd

know now

The amount a typical healthcare brand spends on market research studies every year.

$2.5 MILLION

Source: 2010 IMS Health Estimate on US Brand Spending

After hundreds of market research slides, you are still confused about the actionable takeaways.

And despite exhaustive studies, your questions remain unanswered, and new ones keep coming up.

But…

By implementing new agile technologies, you can shrink costs and amplify insights.

Let’s look at 4 new strategies every market researcher needs in their toolkit…

New Technologies and Tools

1. Collaboration

Stop asking how. Start asking who.

Collaboration1.

Imagine the customer journey you can build by combining multiple approaches:

Qualitative and quantitative approaches

Mobile technology Live ethnography Online community forums

1. Collaboration

56% of Americans over age 65 are

online.

Social Listening2.

67% of physicians use social media for professional

purposes.

76% of adult Americans use social networks

76% 56% 67%

Source: 2015 Pew Research Center Report; 2011 study of more than 4,000 physicians by Federation of State Medical Boards

Social data now serves many of the functions of traditional market research:

Representative of healthcare

stakeholders

Provides behavioral

perspectives

Offers candid, anecdotal

information

Samples via mobile devices during

experiences in real-time

2. Social Listening

Huge amounts of data are waiting for you to mine for insights and targeted research.

Secondary Data3.

010001010100010101010100100010101000101010101001000101010001010101010010001010100010101010101010

010001010100010101010100100010101000101010101001000101010001010101010010001010100010101010101010

010001010100010101010100100010101000101010101001000101010001010101010010001010100010101010101010

De-identified, HIPAA-compliant databases contain customer-level data you can integrate to find out what your opportunities are.

Savvy researchers have mixed and matched this information to reduce costs by up to 50%.

3. Secondary Data

Microsurveys are short surveys with 5-10 questions that take only a few minutes to complete and shorten the time it takes to get answers.

Microsurveys4.A

B

C

4. Microsurveys

Microsurvey adoption went from 25 percent at the end of 2015 to 35 percent by May 2016.

25%

Source: 2016 GRIT Report

2015 2016

35%

Ride the New Wave of Research And reach the insights you need at a fraction of the cost.

InCrowdknow now

incrowdnow.com

Find out how InCrowd Microsurveys can meet your research needs

VIEW EXAMPLE USERS

InCrowdknow now

incrowdnow.com

Find out how InCrowd Microsurveys can meet your research needs

VIEW EXAMPLE USERS