4. SaaS and ASP

4.1 Software as a Service (SaaS) 4.2 Application Service Provicing (ASP)

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Common things and differences between SaaS and ASP Common things: :

Web based software Software installation is not required Central software update and maintenance

SaaS Standard Software with typical adaptations for enterprises

(e.g.: CRP; PPS) ASP

100% standard software(e.g.: Office programms)

MS-Office http://www.runaware.com/microsoft/de-de/2007office/td

MS-Office http://www.runaware.com/microsoft/en-us/microsoftoffice2007/td?action=launch_wizard_final

Runaware: http://www.runaware.com/clients.jsp

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Browser with application software functions

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BrowserApplication Software

Word processing

Spread-sheet

Presen-tation

Storing

Office as a part of the internet explorer MS-Office english: http://www.runaware.com/microsoft/en-us/microsoftoffice2007/td4

Example ASP: Google Docs (spreadsheet program)

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Practical Training

Google Docs ?????? Google Docs in Plain Englisch (2:50)

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5. Social software

5.1 Picture portals5.2 Tagging / Social bookmarking5.3 Wiki5.4 Podcasting5.5 Real time communication5.6 Social networks5.7 Video platforms5.8 Mashup

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5. Social software

Characteristics of social software Interaction between people via

internet based software. Interaction concerning

communication, co-operation and data exchange.

Development of a community. Examples

Picture portals (e.g. Flickr) Video platforms (e.g. Youtube) Social bookmarking (e.g. Technorati) Podcasting (e.g. iTunes) …

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Social networking is

all about communities

5.1 Picture portals

Own Pictures can be uploaded to the internet

Pictures are available for the community Flickr:

Growth: more than 2800 picture per minute (15.03.2010)

Is owned by Yahoo Additional picture portals:

piqs.de imageloop

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Flickr10

Flickr

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Negative publicity in Flickr concerning Microsoft

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Tagging / Social bookmarking Idea: Tag favorites in the Browser

Problem: Only local access on one computer Interesting websites of other users are not viewable

Tags are key words which describe interesting websites. These key words are saved as favorites (= bookmarks) on a website.

Social bookmarks are: From the users of the platform Mark favorite sites

Advantages of tags Tags are „labels“ which mark interesting websites. Evaluation of interesting websites is done by all

users.

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Support: Social bookmarking

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Social bookmarking (steps)16

1. Choose page

2. Choose symbol with link

4. Definition of tags

3. Registration on a bookmarking platform

5. Bookmarks are accessible to private / public use

Popular bookmarking systems Mister Wong del.icio Technorati Additional logos of bookmarking systems Social Bookmarking in Plain English (3:19)

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5.3 Wiki

„The simplest online database that could possible work. Wiki is a piece of server software that allows users to freely create and edit Web page contents using a Web browser.“ http://www.wiki.org/wiki.cgi?WhatIsWiki

Is one of the most popular websites.

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Wiki application in companies Project management Development of new products E-Learning platforms Support of virtual communities Marketing Technical documentation Employee suggestion system Glossaries Brainstorming events Team work

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Wiki in project management

Share ideas with other members. The members won’t get their own copy of

the document. The members can see one master version in

the wiki. When a document is changing, it is

changing in a single place. Older versions of a document could be

restored. The authors of the changes are tracked.

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Practical Training

Exercise Wiki Wiki in Plain English (3:52) Use the following testsystem:

http://141.87.12.119/ruf/wiki/index.php

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5.4 Podcasting

iPod + Casting = Podcasting Use of media files:

Audio, Video, Text

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Podcatcher (iTunes)23

Use of Podcasting: Steps

1. Use of a Podcatcher (e.g. iTunes)

2. Choose a Podcast (via Store)

3. Loading of an episode (download from the internet to a PC)

4. Choose a subscription to load the Podcast regularly

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Podcast.com25

Podcasting in companies

Communication of a corporate strategy(CEO Podcast)

Application procedures Technical documentation Project management The application is similar to the

application of blogs! Podcasting in Plain English (3:00)

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5.5 Real-time communication Intended use:

Exchange of voice messages, video conferencing etc. via internet

Use of messenger systems: Windows Live Messenger Skype Yahoo Messenger

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ftp://public.dhe.ibm.com/common/ssi/pm/xb/n/loe14001usen/LOE14001USEN.PDF

5.6 Social networks

Social networks are suitable for establishing social contacts.

Functions in social networks Users describe themselves with name,

picture, hobbies, interests etc. Apart from audio and videoconferencing,

chatting, exchange of pictures or collective listening to music is possible.

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Examples for social networks Facebook MySpace Xing Stayfriends

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Functions in Social-Network Systems Identity management Classification of ohter useres as „a

friend“ Search functions Store information in blogs Network awareness

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MySpace > 100 million users!

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facebook.com32

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Combining Business Networking and social Networking with LinkedIn.com34

Job ad

Create your own Social Network with Ning Millions of people every day are coming

together across Ning. Januar 2009: > 1.000.000 Social Networks With Ning you can create

an individual network private notwork or public network

Ning allows to configure individual functions.

Ning has free and paid options.

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Functions of Ning

Anyone can create their own social network

Appearance modifications are possible Customize individual components such as

Blog Chat Photo Video …

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Practical Training

Exercise: How to use NING

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Benefits of Social Networking in an Enterprise Internal social networking systems

Searching for the „right“ employees for new projects

Introduction to new employees External social networking systems

Recruiting new employees Get in contact with customers

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Risks of Using Social Networks Employees may be unwilling to begin

using such a tool. The lines between professional and

personal habits can become overlap each other.

Decrease of productivity Confidential information can be posted.

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5.8 Video platforms

Users can upload videos to a website . Videos are described with key words. Visitors of the website may comment on

the videos New entries on the website can be

received via RSS feeds.

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YouTube

Two men steal a laptop in Austria.

The video of the security camera is published on YouTube.

Quelle: http://www.stern.de/computer-technik/internet/588165.html?q=Weblog

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6. Collaboration with Instant Messaging6.1 Benefits of Corporate Messaging in an

Enterprise6.2 Filesharing 6.3 Microsoft Office Live

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6. Software for Instant Messaging Software systems for collaboration

Yahoo Messenger Microsoft Live Messenger Google Gmail with Google Talk Skype … Example for a professional Systeme:

Webex (http://www.webex.com) Adobe Connect

(http://www.adobe.com/uk/products/acrobatconnectpro/?promoid=BPCUK)

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6.1 Benefits of corporate messaging in an enterprise Integration between application software

and telephone calls Save money with IP-telephony Reducing e-Mail messages Improving collaboration Combination between text, voice and

video Enables easy hotline service functions

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6.2 Filesharing

Filesharing on an Internet server The old way: FTP-Server Web 2.0: Filesharing over a web platform

Example: Rapidshare Google docs …

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6.3 Microsoft Office Livehttp://www.officelive.com/en-GB/

Internet service from Microsoft A free website Email functions Store and share docs Integration in Office -Software

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MS Office Live (Workspace)52

Office Live WorkspaceFile open dialog in

Word

Practical Training

MS Office Live

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7. Risks of Web 2.0

Invasion of personal privacy The creation of personal profiles is easily

done. It is almost impossible to change

statements once they are published. Beta versions are getting standard. No contracts between service provider

and service user.

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8. Conclusion

Web 2.0 contains a lot of new tools Web 2.0 tools can be used in an enterprise Web 2.0 is not a revolution => evolution Web 2.0 offers some new way to

knowledge building and knowledge sharing

The new tools will consolidated in the near future in a lot of traditional software systems.

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Links und Material

Wiki http://141.87.12.119/ruf/wiki/index.php

Blog http://141.87.12.119/ruf/wordpress/wp-login.php

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Bibliography

Bruce A. White, Andrew Pauxtis: Web 2.0 for Business; Wiley 2010

Aaron, C Newman; Jeremy G. Thomas: Enterprise 2.0 Implementation, McGraw-Hill 2009

Amy Shuen: Web 2.0: A Strategy Guide; O’Reilly 2008

Joey Bernal: Web 2.0 and Social Networking for the Enterprise; IBM-Press 2010

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Thank you for your attention!

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