4 Key Elements to Success in the 3rd PlatformWhat you need to know to be successful and relevant in the era of Digital Transformation™, 3rd Platform, and Disruptive IT™

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Cloud Solution Provider & Tier 1 Cloud Champion

Public, Private and Hybrid INFINIT Cloud

Over 2000 organizations and 400,000 end users transitioned to Microsoft Cloud Services

Cloud & VDI Market Place – 800 Apps – Partner EnabledCloud Appz – Data Automation, BI, Advanced Analytics

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AGENDA AND KEY POINTS

Review how digital transformation is fueling the 3rd platform. Growth is much faster than anticipated. Learn how wide-spread and disruptive the next 5 years could be and how to capitalize on this amazing

opportunity.

The "impossible" is now the exception, not the rule. Disruptive IT solutions are here to stay. You must transform to survive. Develop high value strategic solutions and strategies to face this challenge and WIN!

Cloud migrations are a legacy business model. Everything that happens after you migrate a customer is what matters. What happens? Do you know?

Learn the 4 key areas successful solution providers focusing on for success in the current era of the 3rd Platform. Find out why this should matter to you!

“As for the future, your task is not to foresee it, but to enable it.”

Quote by Antoine de Saint-Exupéry

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Four Key Elements of Focus

Generate Customer Lifetime Value The best partners do not transact,

they provide solutions that provide long term sustainable value. This is key to success!

Operational Excellence Profitable providers will excel in the

area of operations. Scaling is a must! The most strategic partners will have repeatable methodology, automation, and best-in-class

tools.

Modernized Sales & Marketing Approach Leading partners will embrace

modern techniques to reach customers through unique digital marketing. The new buyer is educated, they've done their research and know what they want prior to talking to sales.

Differentiate to Stand Out Successful partners will be known for

a unique tehnology, process or IP. Figure out what you do best and dominate that market.

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The Four Keys Matter Because?

Strategic Asset to your Customer's

Business

Move from Purchase on Price

to Purchase on Value

Industry is TIRED of Traditional IT

Approach, Differentiate to

Win!

Anywhere, Anytime, and Any

Device – Offer Freedom – Serve the Business!

Business Model Lines are Blurry, Compete Outside

the Traditional Lines!

3rd Platform Growth is Much Faster than Anticipated80 % of businesses are deploying or fully embracing the cloud! IDC forecasts public IT cloud services will reach $141.2B USD by 2019, a 19.4% CAGR, 6 times the rate of overall IT spend!Partners with more than 3 years cloud experience have growth of 1.8X those who have been involved in the cloud less than 3 years

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Cloud Migration is a Legacy Business

80% of businesses are deploying or fully embracing the cloud!

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Cloud is the Norm, What’s Next?

Legacy Model

Technology Transformatio

n

Digital Transformati

on

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Technology Accelerates Faster than Adoption

50% of cloud apps & services are for

use cases not served in the

client/server era

By 2020, the amount of high

value data – that is worth analyzing will

be double

Enterprise mobile apps grow 4X by

2018 – Most never on the PC

The market for Social

Technologies tops $85 Billion by

2019!

Impossible is now the Exception, Disruptive IT is here to stay!2007 the Information & Communication Technology (IDC) industry enter beginning of “hyperdisruption” (Once every 25 year tech shift)IDC predicts that by 2018, 1/3rd of the top 20 companies in every industry will be significantly disrupted by 3rd Platform competitors.IDC also predicts by 2017, 2/3rds of the Global 2000 companies will have Digital Transformation at the center of their corporate strategy.

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The “Old School” IT Support Mentality

Too strictly process based

Hard to connect with

Support systems are archaic

Support staff are unresponsive

Support staff are aloof/arrogant

Support staff are incompetent

0%

5%

10%

15%

20%

25%

23%

16%

12% 12%10%

8%

What End-Users Don't Like About IT Support

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People are Adapting - Finally

Henry Ford went to the Bank of Michigan in 1903 and spoke to its president. He wanted money to build his factory so he could make cars. The president turned him down. ‘The horse,’ he explained, ‘is here to stay; but the automobile is only a novelty – a fad.’

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Disruptive IT is Here to Stay

Complex to Commoditized

All About Transforming Business

Next Gen Security, AVR/VR, IoT, Cognitive Systems, Robotics, 3D

Printing

Data, Data, Data, Data, Data, Data

The "Impossible" is

now the exception, not

the rule.

How do you Compete and Win?Transformation is your lifeblood – Transform or die, it’s that simpleEmbrace the 3rd Platform change, the opportunity is huge!

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The is no Secret, 100% Commitment is the ONLY way to Success! Immerse your business in the cloud and

sell cloud services & solutions asap!Develop a cloud business plan. Change

messaging to lead with a mobile first/cloud first message. (Microsoft provides a great template for this, email myself or the Baptie team and we can provide it)

Aggressively ramp up your cloud efforts, financing may be required, it’s all about rapid customer acquisition.

Go head to head with successful partners by dissecting what they do well and do it better!

Once you get some success, double-down, remember 100% commitment!

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My Advice & Perspective100% commitment was more

like 150% commitmentYou must align your people

resources – get the wrong people off the bus and the right people on the bus

As far as I am concerned to survive long-term IP must be in your roadmap

Execution is everything – Implement 4DX or similar to measure progress

Your compensation model must change, reward your great people, not good, great

Learn how to partner, this will save your business and give you scale

Marketing Marketing Marketing!Get your grown up pants on,

this isn’t an easy ride! Trust me, I know!

Need advice, ask – jpowell@infinitconsulting.com