4 elements of successful businesses · introducing the evergreen project published by nitin nohria...
TRANSCRIPT
Our Story
Business
Performance
Introducing The Evergreen Project
✓ Published by Nitin Nohria in the Harvard Business Review (Fall 2013)
✓ Why do some companies consistently outperform their competitors?
✓ Which management tools and techniques can help a company be great?
✓ Identified more than 200 management practices thought to influence
success
✓ Interviewed 160 companies performance over a 10 year period
Strategy
Establishing Your Strategy
Serving few needs of
many customers
Serving broad needs
of
few customers
Serving broad needs
of many customers in
narrow market
Unique Position
Strategy defines what
you will NOT do
Trade-Offs
Strategy aligns the
your business
activities so they
interact and reinforce
one another
Creating Fit
Using a Market Driven Strategy
Demand
Generation
Lead
Generation
Direct
Sales
Content
Creation
Execution
Key Performance Indicators
Dollar-based
Financial Measures Operational Measures
Show you the score
Lagging
Activity-based
Show you the plays
Leading
Building a Dashboard
Monday Tuesday Wednesday Thursday Friday Total
Sign Ups
Meetings
Sales
Response Time
Customer
Satisfaction
Creating Rapid Improvement Plans
KPI
What’s the goal?
Goal
What actions can
we take that will
have an impact
in the next
30 days?
Who is
responsible for
each action?
What’s the
theme?
How will we
celebrate?
Actions Accountability Theme
What area of the
business needs
our attention
now?
Making It Visible
Culture
Creating Culture ✓ Every business has one
✓ It guides discretionary behaviour
✓ Picks up where the handbook leaves off
✓ How to respond to unprecedented requests
✓ Tells us to risk sharing an idea
✓ Tells us to surface or hide problems
✓ Culture is our decision-making guide
The Daily Huddle ✓ Yes! Every day at 11:50
✓ Standing Meeting
✓ Huddle Master & Scribe
✓ Good News
✓ Numbers
✓ Systems
✓ Projects
✓ Word of Thanks / Word of Wisdom
The Monthly Rally ✓ The 1st of every month
✓ Results Recap
✓ RIP Movie Posters
✓ The Hot Seat
✓ Rewards & Recognition
✓ Promotions
Structure
Establishing Process
✓ Most daily work is repetitive
✓ If there is a way, there must be a better way
✓ There must be a best way
✓ “Best Practice”
✓ Develop Process Maps
Selecting Your Systems
Marketing Sales Support Finance HR
Collaborating Online
✓ Company social network
✓ Post “what are you working on?”
✓ Share files, links and other resources
✓ Like, comment and share
✓ Tag to find conversations related to a topic
Inspiring High Performance
✓ Social performance management application
✓ Company, department and individual goals
✓ People commit to goals and are held
accountable
✓ Give “thanks” badges
✓ Run 360 performance reviews each quarter
Recapping The 4 Elements
Strategy Build on your
deep
knowledge of
your target
market to
create your
company’s
unique position.
Execution Culture Structure
Determine how
you’ll measure
success and
build a
company
dashboard.
Develop and
maintain a
performance-
oriented
culture.
Create a fast,
flexible and, flat
structure that
reduces
bureaucracy
and simplifies
work
Thank You!
