4 Effortless Tactics To Generate PR

Generating great coverage

is hard.

When Successful, There Are Many Benefits

•  Generate brand awareness. •  Increase website traffic. •  Link building. •  New client acquisition.

Here are some simple tactics to help.

1

existing Ride an

news story

Text Two

Case Study: Survata (That’s us!) •  When we heard that

Apple was coming out with an iPhone 6, we saw an opportunity to ride the wave of a highly publicized event.

•  As a marketing research company, we had the tools to conduct consumer research and provide value to the story in a unique and definitive way.

“Become part of a bigger narrative…Putting data in a broader context

attracts a broader audience and lends

credibility to the brand.”

-NYTimes, 2014

A Note From The Experts.

Robert J. Moore CEO, RJMerics Inc.

front-half Target the

of the news cycle

Case Study- Airbnb’s New

Logo •  Airbnb’s new logo

release had spurred a deluge of opinions across various social media channels.

•  Media outlets such as Gawker who were early to capitalize on the story benefited from the viral traffic.

“…You can’t have a 10-step scenario and flow-chart for when

you’re going to publish…if you’re

second or third in that moment, it can work

against you.” -AdAge, 2014

A Note From The Experts.

Ross Hoffman Director of Brand Strategy, Twitter

pre-planned Predict stories around

events

Every year, there are events re-occur with regularity (The Superbowl, Black Friday, The Oscars, Christmas) to plan a major story around.

Find a way to approach these from a unique angle! This is also a great opportunity to showcase your product (when relevant).

definitive Become a

source.

When the first three steps are covered…

It puts you in a prime position to be cited by spin-off articles published afterwards!

A few ways to become a source others can

confidently cite:

Collect research

data

Conduct interviews

Create unique content

In Short

1.  Ride an existing story. 2.  Target the front half of the news cycle. 3.  Predict trending stories around pre-planned

events. 4.  Become the definitive source.