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3X Your Results With Multi-Dimensional Nurturing

Presented by: Frances McCutchon

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Better Together

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Goals• Improve nurture stream engagement rates• Stand out from our competitors

Strategy• Incorporate multi-channel touches into nurture program• Make communications more personalized• Do the above in a scalable, repeatable way

Goals and Strategy

Campaign Components

Campaign Components

Campaign Flow

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In the first three months of the campaign PFL:

• Saw a 27% increase in email open rates

• Generated a 258% lift in engagement

• Delivered strong 1,967% ROI (based on investment vs revenue)

• Significantly streamlined marketing

Results

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Experiment!

Make campaigns evergreen.

But don’t forget to check in on them!

Tips

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Thank Youwww.pfl.com | @PFLcom

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