Solving business problems

3seven9.com

Nominated for best use of digital techniques and technologies

We create exciting branding &

design, innovative websites & apps

and engaging digital marketing

programmes to enhance business

performance.

We solve your business problems with smart technology.

3seven9 are an award-

winning digital agency

Challenges

Under-performing websites

A fragmented

& increasingly

mobile audience

Disconnected brand across

multiple media

Quality Content for lead nurturing

Executing an effective social media

strategy

Maintaining customer

engagement

Solutions

Specialised web and mobile

applications

Social marketing

Content marketing

Brand design

Intelligent websites

Integrated marketing

Core Services:

Intelligent web design

Does your website improve your business?

Only 19% of businesses rated their website proficient at driving sales*

Misaligned to sales cycle

Missed opportunities with mobile device market

Lack of automated marketing facilities

Little integration with social presence

Minimal reporting on site effectiveness

Static, dated with little steer for progression

*Adobe Quarterly Digital Intelligence Briefing 2013

Intelligent websitesAligned and supporting your

sales cycleLead gen and nurturing capabilities Responsive design for every deviceManage high content, high value

messagingRich, engaging, interactive user

journeysCustom interaction with social

outpostsExternal systems integration

(DMS, CRM)

Intelligent websites

Under-performing websites

Situation Accountancy firm needed to refresh their websites to cater for increasingly mobile audience.

ProcessCentred around innovation and future proofing. Built in social integration and automated triggers. High degree of responsiveness and multi site functionality.

ResultsSince the website went live:

51% increase in traffic

55% return in mobile visitors

90% budget saving in additional site rollouts

Core Services:

Intelligent web design Intelligent websites

Under-performing websites

Do you know the most effective way to reach and engage your prospects?

Companies rank “management support and resources” as their top challenge to successful integrated campaigns.*

Fragmented audience across many channels

Weak strategy and approach

Uncertainty on best combination of digital channels to use

Attribution knowledge gaps

Core Services:

Integrated marketing

Integrated marketing83% of marketers reported that they see “a direct relationship between higher revenues and integration.*

Custom integrated marketing packs

Expertise in strategy and integration

Full integrated measurement of campaign

Agile creative and technical teams for accelerated campaign starts

Real-time campaign adjustments to maximise ROI

*Econsultancy State of Integrated Marketing Report 2013

Integrated marketing

A fragmented

& increasingly mobile

audience

Case study:

Integrated marketing

Situation US firm needed to target “IT career starters & boosters” in UK and pass the leads generated onto sales

ProcessWe created a “How to get that £60K career in IT” whitepaper and interactive quiz content– then marketed that out using a variety of marketing channels.

ResultsIn 3 months the campaign generated:

+3,000 relevant site visits

400 completed quizzes (with a 90% completion rate)

>300 social conversations created

700 leads from whitepaper downloads

Integrated marketing

A fragmented

& increasingly mobile

audience

Does your technology bring your clients closer?

74% of businesses want to increase customer engagement*

Poor online customer experience

Lack of engaging client content

Restricted digital sales tools

Time wasting internal business processes

Outdated, inconsistent and unconvincing marketing tools

Poor internal buy in of new initiatives

Core Services:

Specialised applications

Specialised web and mobile applications93% of businesses say optimising the user experience will improve conversion*

Business applications that solve issues

Digital sales toolkits and collaborationDigital closed loop marketing

applications Rich, interactive digital experiences

to increase customer understanding and engagement

Advanced client analysis and reporting

*Econsultancy User Experience Survey Report 2013

Specialised web and mobile

applications

Maintaining customer

engagement

Case study:

Sales app

Situation

Telstra needed a digital map to showcase their network capabilities

Process

Optimise for Sales Reps iPads and mobile devices

Supports mobile specific interaction (pinch/zoom)

Plots and accesses 1,982 data points quickly

Intelligent load-times of map features dependent on navigation

Results

Contributed to wholesale increasing their business.

Specialised web and mobile

applications

Maintaining customer

engagement

Why would your customers buy from you? Lack of meaning

and accurate reflection

Confusing company identity

Disconnected company campaign branding

Poor alignment between internal and external brand perception

Lack of unique selling points against competitors

Poor customer communication of your brand

Core services:

Brand design

Brand designBrand consultancy, strategy and

positioning

Multi-disciplinary, cross channel creativity

Web design, both responsive and mobile

Digital design for social media branding

Print design (aligned to online brand)

Brand design

Disconnected brand across

multiple media

Case study:

Brand design Brand design

Disconnected brand across

multiple media

Quality Content for lead

nurturing

Is your lead nurturing working?79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance*

Content assets aren’t connecting to your audience

Sales and marketing teams creating content in isolation

Unable to measure content effectiveness with client interaction

Content creation unstructured

Core services:

Content marketing

Content marketingCompanies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost**

Content supply chain strategy and implementation

Content creation and alignment to your customer’s buying life cycle

Sales enablement content assets

Video, whitepaper, datasheets, case studies, blogs, infographics

Content distribution and measurement

*Marketing Sherpa **Forrester Research

Content marketing

Case study:

Content marketingSituation

The Thames Valley Chamber of Commerce needed a content led marketing platform to attract North American firms to the region.

Process

Created an interactive Portal

Produced interactive content maps/videos

Introduced incentive based content

Results

2,100 relevant visitors

4.5 mins average duration

20 companies established

175 jobs created

£6m regional investment

Quality Content for lead

nurturingContent

marketing

What are your clients saying online?

31% of customers post online following inadequate customer service*

What is the industry talking about?

What Social ROI are you returning?

How does the market really perceive you?

Where are the industry communities?

Who influences your clients?

What social strategies do your competitors use?

Core Services:

Social marketing

Social marketing84% of B2B marketers use social media in some form**Strategic social marketing aligned

to your business goalsSocial bid intelligenceSocial audits to understand what’s

important to your marketStrong, consistent presence in

your marketSocial competitor strategy mapsSocial engagement support

services

*New Voice Media **Aberdeen Research

Social marketing

Executing an effective social media

strategy

Case study:

Social marketing

Situation

Top 20 accountancy firm wanted social media to lift their brand, extend conversations and generate leads.

Process

Conducted social audit to assess 10,000 conversations

Created bespoke strategy for Partners & marketing

Trained users in engaging and provided monthly support

Results (3 months)

Went from 20th to 2nd in social brand awareness

Average 30% responses (double average)

20 leads a month generated

Social marketing

Executing an effective social media

strategy

Who we work with

Testimonials

“3seven9 managed a complex project to produce an excellent finished product. Great job guys!”

Paul BrittonHead of Inward Investment & Reinvestment

Thames Valley Chamber of Commerce

“3seven9 understood

the complexity of our

requirements and built an

intuitive and responsive website that prioritises the

content, depending on how

the client accesses it.”

Graeme TriggPractice Development Manager

Kingston Smith

“With 3seven9’s

approach,

we have created exciting

campaigns to drive our

recruitment efforts much

more successfully than

before.”

Siobhan Cronin Engagement Manager

QA Apprenticeships

Which business problem do you need solving?

If you have any further questions please contact us: david.wood@3seven9.com 07711 01925301344 667418

or find us at 3seven9.com

Additional slides

Case study:

Video marketing

Situation:

Hempsons Law firm needed to respond quickly to a series of NHS changes and inform their audience how this would affect them.

Process:

A series of videos were recorded that covered specific areas the NHS changes would affect.

These were then promoted in their internal network and client base.

Results (3 months):

500+ targeted views

13+ hours marketing footage consumed

23% mobile views

Quality content for lead

nurturingContent

marketing

Situation: Kingston Smith wanted to improve their thought leadership initiative by increasing traffic to blog

Process

Researched accountancy market Targeted SEO back linking strategy (competitors, social book marks and internal distribution)Trained partners to create engaging blog content

Results (3 months)

2nd for “Entrepreneurs blog UK” (78m)

43% increase in overall traffic

52% & 40% increase in referring/SEO traffic

Case study:

SEO marketing Integrated marketing

A fragmented

& increasingly mobile

audience

Case study:

PPC marketing

Situation

IT Apprenticeship firm wished to aggressively generate leads.

Process

Socially researched messaging

Updated website to match brand rollout

Integrated Facebook and PPC advertising

Results

Generated 2.5k applications (cost per application £17.13)

29% conversion from Social Media

Integrated marketing

A fragmented

& increasingly mobile

audience

Case study:

Social lead genSituation:

Bristol based Development wanted to create an active community to drive their brand and lead gen in 2013.

Process:

Created bespoke Facebook Page with regional Tabs

Included interactive elements such as resource library, quizzes, 3rd party plug-ins, offers, galleries and events etc

Drove traffic with PPC advertising

Results (3 months):

+1,100 likes on Facebook page

Nearly 8,000 engagements on the page

490,000 visible reaches on Facebook within their own communities

+300 content downloads

Integrated marketing

A fragmented

& increasingly mobile

audience