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3D TV INTRODUCTION

3d TV gives an amazing experience and feel to all its viewers. The 3d TVs are reallygoing through a tremendous change. Previously it was not actually realistic. It was just amovie with diverse colors that was visible through 3d glasses. Nevertheless, technology

is going through a rapid change. The 3d TV noglasses system is one of the bestexample for the rapid technology changes. Therefore, we can have an amazing view of3d movies and 3d players. In short, it is a best way to see cool movies. Today, we evenhave the technology to view it at home. Kids enjoy the 3d sports and movies. Even thenon-sports follower enjoys watching 3d soccer or football game. At present, discovery isalso working on the 3d shows.Nevertheless, the 3d TV no glasses system gives an amazing feel. You will feel like astep close to the virtual reality. 3d TV no glasses system is full of fun and entertainment.It can be an amazing means to entertain kids. Watching 3d TV comes with manyadvantages. However, this system is comparatively quite expensive. Viewing 3d movieswithout any glasses gives a wonderful feel. In fact, the demand for the 3d TV isincreasing tremendously. If you have the old TV, then just wait for some time and theprices will stabilize. Today, many new versions of 3d TV are readily available in themarket. Therefore, you can opt for the one according to your choice and preference.Many people are finding it entertaining and highly enjoyable. In fact, even the leadingbrands in the market cannot just stop themselves from selling three dimensionaltelevision systems.With rapid technology changes, the 3d TV no glasses system is also going throughtremendous changes. Many companies are providing different version of this system. Attimes, watching 3d TV was not possible without its 3d accessories. People should havethe respective 3d glasses for enjoying the three dimensional view. For hygienic reason,experts recommended people to have their own 3d glasses. Without three dimensionalglasses, one cannot enjoy the three dimensional experience. Now, thanks to thetechnological development. We do not require three dimensional glasses to view 3d TV.The 3d television makes use of a three dimensional presentation like multiple-viewcapture, two dimensional depths, stereoscopic capture, and three dimensional displays.The three dimensional display is an extra ordinary tool for projecting the televisionprogram.Even in 1990s, the three dimensional episodes were highly popular among the masses.For years, the 3d TV no glasses system was actually a dream. Nevertheless, now it isno more a dream. People just wanted to avoid the horrifying glasses for better comfortlevel. The main disadvantages of having 3d glasses include eyestrain, headache andnausea. It is not the only problem of having a three dimensional glasses. If you loseeven one match then, it is really going to be inconvenient. Transmission, autostereoscopic display and time acquisition plays a vital role in the emergence of 3dtelevision. It makes the system really eye-catchy and attractive

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Chapter 2

MIS

Order to payment cycle will be required to maintain sales records

MACRO-ENVIROMENT:

Needs & trends: luxury has always been a factor of motivation for people who can afford

it & 3D TV without glasses is an attraction of a large market who really wants to bring it

home as watching a 3D-movie on your couch while relaxing.

DEMOGRAPHIC ENVIORMENT:

A 3D TV will be attraction to all the TV lovers who love to enjoy watching TV while

sitting with there family unit and as well as an individual who sit & watch alone, there is

no age limit a youngster or an old man will enjoy its company, all you need is to know

how to handle its remote. There is rocket science or adjustments that include high level

of education/ qualification to handle its user friendly interface.

ECONIMIC ENVIORMENT:

Income class:

The class that it will cater will be definitely urban (A1, A2 at most B1 or B2who dependon leasing or on installments).

TECHONOLOGICAL ENVIORMNET:

The HD 3D TV is user friendly easy to install, and one of its kind yet. The product has

this technological efficiency which helps it to view without glasses.

Chapter 5:

CPV ( customer perceived value):

As it is highly differenciated product we will make you experience highly comfortable,

inovetive and beneficial that you will love the experience.

VALE PROPOSITION:

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POSITIONING: repayable, friendly, durable, efficient.

SATISFACTION: delivering what it promise.

MONITERING SATISFACTION: obviously if there wont be any complains the product

would be delivering its promise.

We would be managing helpline, e-mail, fax and service center availability between

customers.

PRODUCT AND SERVICE QUALITY:

Our positioning , satisfaction and total CPV would be around TQM.

PERFORMANCE QUALITY: obviously performance quality will make you believe that

you are getting what you have paid for.

CONFORMANCE QUALITY: as its reliability, durability and inspireing your vision for agreater number of years. Replaceable warranty for one year and guarantee available for

5 years*(condition apply)

COUSTOMER PROFITABILTY ANALYSIS: (pg 128)

Due to its uniqueness and its differentiated product we would be charging skimming

price, so it will be obliviously highly profitable, because of its demand and image in the

market in the market.

CRM: (pg 129)

Identify prospect customers: on high end places.

Differentiation of customers: our offering will be quite similar to everyone differentiation

may be on the basis of special favorer like providing transportation and installation to

our repeated customers.

INTERACTION WITH INDIVIDAUL COUSTOMERS: We will have few touch points in

beginning like at naheed super store, aghaz super store or parktowers and places like

like this where we can have interaction with customers.

COUSTOMIZATION PRODUCT, SERVISE AND MESSEGE TO EACH COUSTOMER:

there wont be any individual costamizaton or tailoring of product on we will be having

different variable sizes.

ATTRACTING AND RETAING COUSTOMERS:

Building loyalty: loyaty programs will be setup , interacting with coustomers,

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Alternatives

There are no real alternatives to our revolutional product, there are 3d televisions

in the market but all of them come with expensive glasses which have to be bought. But

our product lets u enjoy the 3d experience without the glasses.

Purchase decision

After evaluating the market the we assume that the consumers would come to

the conclusion that our product is fairly priced. We have made great effort on our

strategy to give the perception of fair price.

Post purchase behavior

We hope that consumers would fall in love with our product and recommend it to

others as well.

Information sources

Major information sources to which consumers will turn fall into four groups.

Personal, commercial, public and experimental

Personal

We hope that once consumers buy our then they would love the experience and

recommend it to their family, friends, neighbors, acquaintances.

Commercial

We are going to be heavily spent in the commercial group because this is the

group which is the source of spreading of information.

Public

Page- 160

CHAPTER # 7 (PAGE # 174)

BUYING SIUATION:

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We have placed our product under new task buying; the cost of the product is very highbecause of the shift in technology and hence cannot be purchased frequently. As weare targeting only upper-upper class the product will not be available everywhere. Wewill handle the direct distribution of our product and spend more money on advertising

which will infuse awareness and interest among our prestigious clients. Our sales forcestrength will be low. First we will be taking orders from our customers physically,through phone or over web. Once the placement of order is complete then deliveryarrangements will be made accordingly. For business customers policies differs fromthat of households. The business customers are entitled to obtain certain discountunder new discount policy and after sales service up to extendible period of time.

THE BUYING CENTRE:

As our product is unique and innovative which is giving us an edge and there is nobody

chasing us in competition. In initial phase we will set a very high price to cover our fixedcost and moreover advertisement expenses. For some time if no one enters in thismarket then we can enjoy a good monopoly and can dictate the market.

THE PURCHASING/PROCUREMENT PROCESS:

Our supply chain process includes two phases ; first the raw materials and parts ofmanufacturing 3d tvs will be imported from different parts of the world. Such as Japan,Malaysia, Indonesia, Thailand and other Asian countries. The second phase is ofassembling of all these parts in one unit which will take place in china because of cheapelectricity and labor. In this way the procurement process has been done.

CUSTOMER RELATIONSHIPS :

We will try to build strong customer relationship through commitment and by providingthem the best, which they are looking for. We will not compromise on those factorswhich hinders in the way of our customers. By this way the customers will be loyal to us.

PERFORMANCE REVIEW:

Periodic review of performance will be made in order to combat any difficulty faced bythe company. Rewards and incentives will be given to loyal customers.

SUPPLIER SELECTION:

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Supplier will be selected after accessing all its quality standards of those units which heis supplying , that is why we have chosen the suppliers from all over the world , whichbest describes their best efficacy of that raw material. All their attributes will be checkbefore making the final decision of order placing for supplies.

CHAPTER # 8 PAGE #200 (IDENTIFYING MARKET SEGMENTS ANDTARGETS)

SEGMENT MARKETING

Our segmentation will be done on the basis of our target market which is upper-upperclass. After deciding the target market, focus will be on urban population andmetropolitan cities, where our product will be available within the surroundings. As this

is a new technology, it will take time to create awareness among the masses.

DEMOGRAPHIC SEGMENTATION:

The variables for demographic segmentation will be age, family size, family life cycle,income, occupation, education and social class.

PSYCHOGRAPHIC SEGMENTATION:

Our product will be categorizing the four top groups with higher resources i.e.innovators, thinkers, achievers and experiencers.

CHAPTER #9 PAGE #227 (DEALING WITH COMPTETION)

THREAT OF NEW ENTRANTS:Many new firms can enter in this industry , which is posing a threat to our brand but thisthreat can be minimize by creating a strong brand image among our customers.

SHARE OF MARKET:Before the entrance of any competitor , the market share lie with us which seems to bean omen for our company.

SELECTING CUSTOMERS:We have already defined our target market, which is most probably upper-upper class,who wanted to live a luxurious life style, and always look for something new , want to

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explore it. Our defined target market segmentation is urban and semi urban cities ofPakistan. First of all awareness will be given regarding the product to all those whodoesnt know about this new technology.

EXPANDING THE TOTAL MARKET:

Currently we are launching this product in Karachi , the economic and business hub,one of the busiest metropolitan city of Pakistan. But within few months we will expand itto other cities such as Islamabad and Lahore , where people are more aggressive aboutthe new technology.

DEFENDING MARKET SHARE:Since there is no competitor, of our product but if in case someone come up with thistype of product , then we will be ready to defend our market share. Our managementhas developed some contingent strategy in this case which includes slashing the priceof our product to increase our sales and heavy spending s on advertisement.

MARKETING ENVIORMENT:In the evolving economy of 21st Century in an ever more linked world, companies mustbe excellent in customer relationship management to keep up with the expectations ofthe customers, clients and the external environment of the company. However to dothis, businesses should understand its inside and outside environment before beginningthe marketing process which will influence the business and its relation with the targetbuyers as, Marketing environment consists of the factors and forces outside marketingthat affect marketing managements ability to build and maintain successfulrelationships with target customers (what does Marketing Environment mean,2009).The marketing environment includes MACRO and MICRO factors, the external andinternal analysis of the business.

MACRO ENVIORMENT:The vital roles of ecological issues result in businesses adapting to green practices andextensive use of the PEST structure. PEST analysis thoroughly reflects the MACROenvironments influence on political, economical, social and technological factors.

POLITICAL :Political factors include the governments ideology towards the business, the legislationsto go through and the governments support for the business. The rules and regulationslike taxes, subsidies and minimum wage acts affect businesses in both optimistic andpessimistic ways. Subsidies or the financial grants may facilitate the business to expandwhereas traderestrictions might have a negative affect

EconomicalEconomic factors consist of the income level, pattern of consumption, exchange ratesand inflationary level of the economy. As now the world economy is in a bad shape,

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