3d biz moodel
TRANSCRIPT
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Apurva Gargava
Mitali Tiku
Naman Agarwal
Parth Karia
Priyankar Sarkar
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3- D Printing
Architecture Jewellery
Other Prospective segments will include:Footwear, Industrial Design, Engineering & Construction (AEC),Automotive, Aerospace, Dental and Medical industries, Education.
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Complete 3D models can be manufacturedincluding those with hollow parts that could notpossibly be made by hand in one piece
Prototyping machines can even be used to produce
highly accurate patterns for casting Manufactured model parts can be combined with
real parts to produce a fully functioning productthat can then be tested and evaluated
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1)
A 3-D model will enable better analysis and marketing ofarchitectural designs and services. It enables quick prototypingand better visualisation. It helps reduce throughput time.
2)
The Indian gold and jewellery segment is a Rs. 1,80,000 crore+market. 3-D printing of jewellery will enable a less labourintensive gold and metal jewellery industry. It will also save ontime taken per unit produced, since the printing process is arelatively faster process. Another benefit of printing overmanufacturing is the cost saved on manufacturing units andfactories.
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1) Advertisements:- Television
- Internet, including forums
- Industry Newsletters
2) Corporate Pitching
3) Conventions for Printing and Design, including educationalinstitutes
4) Industry (Gold, Architecture) Specific Conclaves
Integrated Channels-1) Infotainment articles: Information + Entertainment
2) Demonstrations at Industry Conclaves
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1) Conclaves- chance to showcase the functioningand output
2) Corporate Pitching Unorganized Gold Market
Metal Jewellery Manufacturers
Most Cost Efficient-
1) Corporate Pitching2) Tech forums
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Crux of business model i.e leverage on firstmover advantage in India
Personalized service
Gold merchants not tech savvy
need forfamiliarizing with 3D printing
Importance of after-sales service
New nature of the industry pitch rigorously
Substantial budget for high skilled engineers
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Core team members High skilled technicians and engineers
3D printers
Office location Better CRM has correlation with sales
Less bargaining power i.e. need for betterrelationship with supplier
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Most Important Activity- Maintaining long termrelationship with the suppliers of 3D printingmachines
Key Suppliers Objet Geometries, Voxel jet( Germany)
Long term relationship with the foreigncompanies will result in supply of machines on aregular basis and at a cost efficient way.
Pitching the Product to the Architects and leadingJewellery Stores in India like D Damas, Tanishqetc.Mainly focus on Maharashtra ( Mumbai ZaveriBazaar, etc) and Gujarat
Participating and marketing the usefulness of 3Dprinting in Jewellery through various shows inthose areas.
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Promoting the Architectural aspects of the 3D
printers through advertising and promotion on
Architecture colleges.
Informing the architects through various
architecture organizations like Indian Institute
of Architects.
Customer relationship- Servicing, Quality
printers supply and finished product with
maximum precision.
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Revenue Streams-There are 2 main revenuestreams
1.Leasing- To both Architecture and JewelleryIndustry on a monthly basis.
2. Distribution Selling the Printers who need3D printing frequently, charging them a
premium over the cost.
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Monthly leasing at INR 15,000/printer Distributorship margin of 20% i.e. selling
price of INR 300,000
Inclusive of after-sales-service
Decrease the debtor period negotiate
Minimum potential on 0.01% of INR180,000 crores
gold market = INR 18 crores Segment revenue
leasing 65
distributorship 35
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Import of 3D printers INR 250,000/per printer
Office space rent 35*2000 = INR 70,000/ month
Marketing INR 500,000
Administrative expenses INR 300,000
Salary* Nil (equity)
*The engineers will get basic salary whereas the promoters will getequity of stake
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Expensive resources: procurement of 3Dprinters
Interest on high working capital
Customer Relationship Management 7% ofrevenue
Variable cost high directly proportional tothe number of printers being imported
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THANK YOU