VIDEOSTREETVIEWwww.videostreetview.com

“ World’s first web-based GIS platform in full-motion 360° video ”

June 2010globalvisioncommunication

chemin de planta, 791223 Cologny (Genève, CH)

T : +41 (0) 227 861 666F : +41 (0) 227 861 665

www.globalvision.chinfo@globalvision.ch

R EFER ENCES36 0 ° IMMER SI V E IM A GER Y :GLOBALVISION LEADS THE WAY

Creating the world’s first immersive Video

StreetView, GlobalVision Communication is a

swiss company based in Geneva, Switzerland.

We are leading the field of 360° immersive

vision by creating new and exciting applications

that will be at the heart of web 3.0.

We strongly believe that future internet

browsing will replicate the real world and offer

always more 360° photo-realistic captures and

that part of for many fields and application.

Our cutting edge R&D allowed GlobalVision

to offer a unique panel of services in 360°

vision. We also offer a wide array of display and

marketing tools for new vision technologies.

globalvisioncommunication

1. World’s f irst «made in Switzerland»

OV ER V IEW

GlobalVision was already the first european business to create 360° immersive videos.

WWW.VIDEOSTREETVIEW.COM

Today, the company creates a world’s first by by

releasing its streetview of a new kind, created

with 360° geo-referenced immersive videos.

Driving more than 14’000 kilometers in

Switzerland since august 2008, our capture

team has mapped many towns and cities,

including Geneva, Lausanne, Vevey, Montreux,

Martigny, Bulle, Sion, Sierre, Mendrisio,

Lugano, Locarno, Bellinzone, Coire, Zurich, Basel,

Romanshorn, Frauenfeld, Bienne and Vaduz

among others.

STATE OF THE ART GPS TECHNOLOGY

Our capture car has been slightly modified,

equiped with a mast and a 360° panoramic

camera. Inside the cockpit, we installed a

complex system of GPS tracking system,

computer hardware and hard-disk storage.

Only one personnel is necessary to operate the

whole optical and digital system, as well as to

drive the vehicle.

ONLY ONE OPERATOR

On the website, one can navigate many

streets in different cities in full-motion 360°

video. A little panda-avatar moves in synch

to show one’s exact position on the map.

2. Interface description360° immersive imagery technology is based on photo-realistic environment and allows the

user to move the field of view of any image in any direction. With our adding of public-interest

information it provide a true contextual immersion.

Our interface has been designed for a simple, yet complete, service allowing to search one’s place

and get the view of the surrounding environment along with information bubble and pictures.

See the place as if you were actually there... simply within a clic of the mouse.

FUNCTIONNALITIES

• Street name

• Street listing

• Instant filtering of search requests

• 360° geo-referenced immersive video

• Language choice (Fr, En, De, It)

• List of Points of Interest (POI)

• Dynamic map and position panda

• List of partner and private virtual tours

T ECHNOLO GIES

• Our 360° camera comes from the robotic industry

and has been refined by our service. Made lightweight

and easily portable, it is now possible to use it on

environments of a demanding nature: construction

review, oil and gas industry, security mapping,

entertainment..

• 360° videos are intially captured at the size of 3500 x 1750 pixels (29 frames per second), for an

average 2Go every 90 seconds. After postproduction those high-definition images are usually

downscaled for the desired output, according to the target audience and the focus-bandwidth.

• All post-processing software and 360° display plugins have been exclusively developped by

GlobalVision or have been derived from free software (GNU) applications. Our computer park runs

on both Windows and Linux.

PR I VACY PROT ECT ION

GlobalVision is concerned about privacy issues and

we respect this legitimate right of all. Unfortunately,

the method we use does not allow us to warn

each passer-by. Accordingly, we take the following

preemptive measures before, during or after the

image capture:

• Our vehicle never enters a clearly marked private

area without consent.

• As much as possible, we avoid capturing high-density zones during rush hours and when it is

too crowdy.

• All of our videos have been downscaled in quality to avoid the possibility to formally recognize

one’s face, car, place, etc.

• If they feel harmed in their private rights, people are invited to send a report of their

concern to info@globalvision.ch, so that our team can take appropriate measures.

3. Details of our 360° imagery service

4. Company history

Gl o b a l V i s i o n Co m m u n i c a t i o n

s t a r te d in 20 03 a s a s m a ll

b rot h e r ’ s c o m p a ny .

T h e c o m p a ny fo c u s e d o n re a -

l i z in g 36 0 ° p i ct ure s w i t h a

p a ra b o lli c mir ro r s y s te m , a l s o

c re a t in g p l a t fo r m s , s y s te m s

a n d p ro g ra m min g w e b s i te s to

h o s t t h e m .

A s b ot h b rot h e rs f ini s h e d t h e ir

s t u di e s in e l e ct ro ni c s a n d m e di a

c o m m uni c a t i o n , t h e c o m p a ny

g re w e v e n m o re d y n a mi c a n d

e n g a g e d in i t s a ct u a l p a t h , gi v in g

t h e hi gh - h a n d to in n o va t i o n a n d

s t un nin g v i s u a l effe ct s .

In j a n u a ry 20 07 , t h e b rot h e r ’ s

c o m p a n y c h a n g e d i t s l e g a l

s t r u c t u re t o re n a m e i t s e l f

Gl o b a l v i s i o n Co m m uni c a t i o n S à rl

off i ci a lly re gi s te re d in Sw i t ze rl a n d .

T h e ini t i a l s e r v i c e s h a v e b e e n

c o m p l ete d by p ro p e r g ra p hi c d e s i g n ,

p ro g ra m m i n g a n d p h o t o g ra p hi c

c a p a bili ty , a ll o w in g to s e r v e a l way s

bi g g e r cli e nt s a n d f in d n e w m a rket s .

Im m e rs i v e im a g e ry p ro v e d to b e t h e

m o s t s u c c e s s ful d e p a r t m e nt a n d

t h e m o s t p ro mi s in g o n e . O ur re s e a rch

a n d d e v e l o p m e nt d e v e l o p p e d i t s v e ry

o w n 36 0 ° v i d e o - c a m e ra p rototy p e a n d

e s t a bli s h e d n e w s o l u t i o n s to c re a te

hi gh - d ef ini t i o n 36 0 ° p i ct ure s .

R e a li ze d a t t h e Ca n n e s Film Fe s t i va l 20 0 8 ,

Gl o b a l V i s i o n ’ s im m e rs i v e v i d e o wa s a p o p ul a r

s u c c e s s a n d a e uro p e a n f irs t .

O n c e a g a in , Gl o b a l V i s i o n s h o w e d i t s c a p a bili ty

to in n o va te a n d c o m m e rci a lly p ro d u c e 36 0 °

im m e rs i v e m o v i e s . T h e c o m p a ny p ro g re s s i v e ly

g a in e d g ro un d a n d re s p e ct a bili ty , re a chin g

re n o w n e d p r i va t e , i n s t i t u t i o n n a l a n d

in d u s t ri a l p a r t n e rs .

At t h e e n d of 20 0 8 , Gl o b a l V i s i o n a chi e v e d

a m a j o r e nh a n c e m e nt of i t s c a p a bil i ty by

c o m binin g GPS c o o rdin a te s to 36 0 ° im a g e s in

a n a u to m a te d way , a ll o w in g fo r t h e c re a t i o n

of a f irs t p rototy p e of im m e rs i v e v i d e o

c a r to g ra p h y .

Gl o b a l V i s i o n b e g a n fo c u s in g o n G e n e va a re a .

Pa r t n e r ’ s inte re s t g re w s t ro n g e r a n d t h e

p ro j e ct wa s q ui ck ly s p o n s o ri ze d by Ci t ro ë n .

T h e b ra n d d e ci d e d to a s k Gl o b a l V i s i o n to to ur

a ll of i t s Sw i s s c a r - d e a l e rs .

In a u g u s t 20 0 9 , Gl o b a l V i s i o n h a d re l e a s e d

t h e w o rl d ’ s f irs t g e o - im m e rs i v e v i d e o m a p ,

r un o n 14 ’ 0 0 0 k il o m ete rs . T h e hi gh - l e v e l of

te ch ni ci ty a n d t h e l a rg e c o v e ra g e of t hi s

n a t i o n - w i d e ini t i a t i v e s h o w e d t h e c a p a bili ty

a c q uire d by t h e c o m p a ny to h a n dl e c o m p l e x

m a p p in g p ro j e ct s . T h e d a t a c a pt ure a n d

p ubli s hin g p h a s e l a s te d fo r a b o u t a y e a r

unt il t h e o p e nin g of o ur w e b s i te s w w w.

s t re et v i e w. ch a n d w w w. v i d e o s t re et v i e w.

c o m . . . a n d Sw i t ze rl a n d i s o nly t h e b e gin nin g !

5. Business modelV i d e oSt re etV i e w. c o m m a p p in g s e r v i c e i s a g re a t to o l to fur t h e r p ro m ote t h e 36 0 °

im a g e ry te ch n o l o gi e s to t h e p ubli c a n d p rofe s s i o n a l s a like . A s s u ch , o ur w e b - p l a t fo r m

V i d e oSt re etV i e w. c o m i s hi ghly e v o l u t i v e , g o in g to b e f ill e d w i t h va ri o u s c o nte nt s

a n d b e c o m e a to uri s t i c refe re n c e . We p l a n to m a ke i t a u s eful v i s u a l a n d to uri s t i c

refe re n c e w e b s i te o n a n a t i o n w i d e s c a l e .

H o w d o w e inte n d to d o s o ? W hil e o ur c a r i s c r ui s in g t h e p ubli c d o m a in to c a pt ure

t h e s t re et s in 36 0 ° , b u s in e s s e s a n d c o m p a ni e s fro m a ll t h e c o unt ry c a n c o nt ra ct

Gl o b a l V i s i o n to c re a te v ir t u a l to urs of p ri va te a re a s . We ’ re a bl e to inte g ra te s u ch

to urs o nto o ur m a p a n d gi v e o ur cli e nt s m o re v i s ibili ty o nlin e . T hi s way , v i s i to rs c a n

s e e a ny p l a c e a n d a ll s ur ro un din g a re a a s i f t h ey w e re p h y s i c a lly l o o k in g a ro un d .

O ur cli e nt s c a n a l s o e m b e d t hi s v ir t u a l to ur o n t h e ir off i ci a l w e b s i te , o n bl o g s o r s e n d

i t by e m a il . A l te r n a t i v e ly , i t c a n a l s o b e c o p i e d o n DV D s o r USB key s p o s s ibly h e lp in g in

c o n v in cin g a cli e nt of t h e q u a li ty of a p a r t i c ul a r p l a c e o r b u s in e s s . M o re o v e r , o n e c a n

e x t ra ct « n o r m a l » im a g e s fro m o ur 36 0 ° to urs , t h u s s a v in g t im e , effo r t a n d m o n ey o n

a n ot h e r p h oto s h o ot a n d m a x imi z in g t h e v i s u a l im p a ct .

V i d e oSt re etV i e w. c o m d e m o n s t ra te s t h e p ubli c u s e of o ur g e o - p a n o ra m a m a p p in g

c a p a bili ty . H o w e v e r , o ur b u s in e s s m o d e l in cl u d e s t h e s a m e s e r v i c e c re a t i o n fo r

p ubli c a n d p ri va te / c o n f i d e nt i a l u s e s a s w e ll . Ta rg et c u s to m e rs in t hi s f i e l d a re

m a inly c o m p o s e d by in d u s t ri a l p a rk s , e n e rg y s up p li e rs , s e c uri ty f ir m s , t h e m e p a rk s ,

h o li d ay s v ill a g e s , etc .

Us in g o ur s e r v i c e , cl i e nt s c a n e x p l o re full ra n g e of fa cil i t i e s w i t h o u t m o v in g

t h e m s e l v e s , t h u s s a v in g m o n ey , in c re a s in g v i e w re li a bili ty a n d e a s in g di s c u s s i o n s

a b o u t s e c uri ty , p l a n nin g a n d c o n s t r u ct i o n i s s u e s w i t hin t h e c o v e re d p e rim ete r .

COMPET I TOR S & INNOVAT ION

B y l a un chin g i t s w o rl d ’ s f irs t v i d e o St re etV i e w

Gl o b a l V i s i o n di ffe re s fro m G o o gl e o r Mi c ro s oft ,

by s h o w in g i t s c a p a bili ty n ot o nly to c re a te

« cl a s s i c a l » g e o - p a n o ra m a s ( 36 0 ° p h oto s ) b u t

a l s o to c re a te s t un nin g im m e rs i v e v i d e o s

a ll o w in g o n e to s e e t h e Li fe of t h e ci ty

e v o l v e a ro un d .

R e a li z in g a s u ch a p ubli c p l a t fo r m o n t h e w e b , d e m o n s t ra te h o w o ur s m a ll

c o m p a ny c a n im p ro v e e x i s t in g s y s te m s a n d in n o va te in a hi ghly - te ch ni c a l

f i e l d , p re v i o u s ly d o min a te d by m u ch l a rg e r p l ay e rs .

6. VideoStreetView coverage

A LR E A DY AVA IL A B LE S W ISS COV ER AGE

A R G AU A a r wa n g e n , B a l s t a hl

B A SELL AND B irs fe l d e n

B A SEL B a s e l

GENEVA G e n e va , M ey rin , T h ô n e x

ST - G A LL St - Ga ll , W il , O b e r u z w il

THUR G AU Fra u e n fe l d , We in fe l d e n

TICINO B e llin zo n e , Lo c a r n o , Lu g a n o , M e n dri s i o

VAUD La u s a n n e , M o nt re u x , Ve v ey , N y o n

VA L A IS Ma r t i g ny , Si o n , Si e r re

ZU G Zu g

ZUR ICH Züri ch

NE X T CI T IES / COUN T R IES TO B E M A PPED

A SI A V i et n a m S a ï g o n , Hu é , Ha n o ï

Philip in e s Ma nill a

Sin g a p o ur Sin g a p o ur

T h a il a n d B a n g ko k

Chin a H o n g - Ko n g

MIDDLE E A ST D ub a ï D ub a ï ci ty

Q a t a r D o h a

Ca pt ure s w ill b e t a k in g p l a c e fro m jun e 2010 to d e c e m b e r 2010 . M o s t im a g e s a re to b e

o nlin e by d e c e m b e r 2010 . T h e li s t a b o v e i s fo r in fo r m a t i o n n a l p urp o s e o nly a n d m ay b e

re s t ri cte d o r m o di f i e d a t a ny t im e d u e to g o v e r n m e nt s ’ a u t h o ri z a t i o n s .

7. Technical capabilityIn t h e f i e l d of 36 0 ° im a g e ry , Gl o b a l V i s i o n Co m m uni c a t i o n i s to t hi s d ay t h e m o s t

a d va n c e d c o m p a ny in Euro p e . We h a v e s e r v i c e s ra n gin g fro m s t ill di gi t a l p i ct ure s to

c u tt in g - e d g e v i d e o p ro d u ct i o n in 36 0 ° im m e rs i v e v i s i o n .

We p ro v i d e t h e fo ll o w in g p o s s ibili t i e s :

360° PICTURE

- Hotspots insertion

- Sound embedding

- Complete sphere

- Fullscreen mode

- Flash, Quicktime, Java viewer

- Nadir logo

36 0 ° te ch n o l o gi e s

IMMERSIVE VIDEO

- Flash viewer

- Full screen mode

- up to 3500x1750 px

- 10-29 img/sec.

- Multisensor 360° video

- Extended post-production

possibilities (editing, titling

special effects etc)

GEOPANORAMA (STREETVIEW)

- In immersive photo or video

- Web visualization platform

- Captured by car or by foot

- Geo-referencing of data

- Synched moves on a map

- Multiple possibilities to

export and combine with

other data feeds

VIRTUAL TOUR

- Graphical interface

- Hotspots allowing

navigation and actions

- Floorplan or aerial view

- Multiples panoramas

- Vision radar

- Flash viewer

- Fullscreen mode

- Sounds embedding