$35purchase last year. 6.2%related to halloween. - visa...halloween spending on visa has risen every...
TRANSCRIPT
How Visa cardholders spend during the Halloween season*
From costumes to candy to party decorations, U.S. consumers are spending more each year to fright and delight. Here, Visa’s network shows U.S. spending data collected from the last three Halloweens.
Spooky Spending4000 1234 5600 9010
10/31
FRANK N. STEIN
Halloween spending on Visa has risen every year for the last 3 years.
2012
4.7%5.5%
2014
6.2%
1Includes Visa spend at gift card/novelty stores, used merchandise stores, fabric stores, clothing
rentals, wig & toupee stores and craft shops.
Halloween Spend% of Total October
Retail Spending
1
2013
Halloween purchase transactions spiked by
during the �nal week of October 2014, compared to 2013.
29%Week 1 Week 2 Week 3 Week 4
Halloween’s biggest spenders are in Orlando, Philadelphia and Portland.
Top 25 Cities for Halloween Spending2
*Based on VisaNet, Clearing & Settlement data — U.S.-based Consumer Credit/Debit/Prepaid Face-to-Face transactions only — during the month of October, from 2012 to 2014, in speci�c Halloween-related categories that displayed a spike around Halloween compared to rest of the year: gift card/novelty stores,
used merchandise stores, fabric stores, clothing rentals, wig & toupee stores and craft shops.
10M
7.7M
5.7M
was the average amount spent on a Halloween purchase last year.$35 of all Visa retail spending
in October 2014 was related to Halloween. 6.2%
2Spending as a % of total retail spending on the Visa network in October 2014.
Halloween weekly purchases increased steadily up to October 31st.
Last Halloween, Visa shoppers spent the most at gift and card shops.
5M
6M
7M
8M
9M
10M
2012 2013 2014
TRANSACTIONS
Used Merchandise Stores
Artist/Craft Shops
Fabric Stores
Gift, Card, Novelty Stores
Wig and Toupee Stores
8-10%7-8%5-6% 6-7%
Denver
Las Vegas
Dallas
4-5%
CHI
Orlando9.7%
Portland7.5%
Seattle
Phoenix
St. Louis
Tampa
San Jose
SF
LA
San Diego
Detroit
Atlanta
River-side
Houston
Miami
MPLS Boston
Philly8.2%DC Baltimore
NYC
Clothing/Rent/Costume/Uniforms
AVERAGETICKET SIZE
$76
$54
$38
$35
$34
$26