11 APRIL 2013

© GSMA 2013

35o Encontro Telesíntese

Brasilia, 8 de outubro de 2013

Amadeu Castro, Diretor, GSMA Brasil

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NÚMEROS DA GSMA

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PAPEL DA GSMA

WE ARE THE GLOBAL INDUSTRY VOICE SHAPING THE FUTURE OF MOBILE

INDUSTRY FORUM

Enabling industry collaboration

and consensus

POLICY ADVOCATE

Promoting policies that foster growth and

investment

MARKET THINK TANKDelivering insight and analysis from global

industry data

BUSINESS CATALYST

Serving the global mobile ecosystem through

events such as Mobile World Congress

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PROMOVENDO O FUTURO MÓVEL

ACELERANDO A INOVAÇÃO MÓVEL POR MEIO DE INICIATIVAS GLOBAIS

CONNECTED LIVINGRealising the potential of connected devices

across many sectors to improve lives

FUTURE COMMUNICATIONSCreating an enhanced mobile experience via voice-over-IP, messaging and content-

sharing applications

MOBILE COMMERCEEnabling transactional services via

contactless radio technology

NETWORK APIsDeveloping interfaces to fully exploit mobile

network capabilities

SPECTRUMPromoting effective spectrum policy and

delivery of mobile broadband

MOBILE IDENTITYAuthenticating users securely

and conveniently

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COMPORTAMENTO DO USUÁRIO

Usuários de redes sociais na América Latina tendem a usar mais dispositivos móveis para acessar suas contas quando comparados a países desenvolvidos.

Por exemplo, mais da metade dos usuários do Facebook na Argentina, Brasil e México acessam o serviço por meio de smartphones e tablets, de acordo com estatísticas da empresa.

O maior mercado latino-americano do Facebook é o Brasil com 76 milhões de usuários ativos por mês (junho de 2013), sendo que 57,9% destes utilizam tanto computadores quanto smartphones.

(Mobile Economy Latam, 2013)

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RECEITA DE VOZ E DADOS

Q1 13

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DADOS MÓVEIS CONTINUAM CRESCENDO

GLOBAL DATA TRAFFIC FORECASTS FROM MULTIPLE SOURCES

SourcesAnalysys Mason, Global Mobile Network Traffic,

June 2011Ericsson Mobility Report, November 2012Orange Global Forecast 2010-2020Cisco VNI Mobile Forecast 20132012 2013 2014 2015

0

10000

20000

30000

40000

50000

60000Analysys Mason Ericsson Orange Cisco VNI

Mobile data traffic doubled in one year between Q3 2011 and Q3 2012(Ericsson)Pe

taby

tes

of d

ata

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IMPACTO DA BANDA LARGA MÓVEL

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LATIN AMERICA The total mobile ecosystem

contributes $175 billion to the region’s economy, or

3.6% of regional GDP.(AT Kearney, 2012)

ASIA PACIFIC The Digital Dividend could be worth nearly

$1 trillion in additional GDP. (Boston Consulting Group, 2012)

NORTH AMERICAIn the US and Canada, as well as Japan, South Korea

and Australia, 80% of citizens are covered by LTE networks, on average.(GSMA Intelligence, May 2013)

IMPACTO REGIONAL

ARAB STATES By releasing Digital Dividend,2.6GHz and 1.8GHz spectrum, an additional

5.9 million jobs could be created. (Deloitte, 2013)

SUB-SAHARAN AFRICA A direct economic impact of

$32 billion was generated by mobile operators and their associated ecosystems in 2011.(Deloitte, 2012)

EUROPE Mobile is comparable in size to aerospace and larger than pharmaceuticals, with revenues amounting to

€174 billion in 2010.(AT Kearney, 2011)

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CRESCIMENTO DA BANDA LARGA MÓVEL

Source: GSMA Intelligence, Q1 2013

OCEANIA28,000,000Mobile broadband connections

74%Penetration

17%Annual growth

ASIA788,500,000Mobile broadband connections

18%Penetration

49%Annual growth

EUROPE353,500,000Mobile broadband connections

48%Penetration

49%Annual growth

AFRICA65,000,000Mobile broadband connections

6%Penetration

80%Annual growth

AMERICAS421,000,000Mobile broadband connections

44%Penetration

25%Annual growth

© GSMA 2013

CONEXÕES DE BANDA LARGA MÓVEL - 2017

2011 2012 2013 2014 2015 2016 20170

500000000

1000000000

1500000000

2000000000

2500000000Africa Americas Asia Europe Oceania Middle East #REF!

Source: GSMA Intelligence, Q1 2013

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PENETRAÇÃO BANDA LARGA - LatAm

Source: GSMA Intelligence

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PREVISÃO BL FIXA E MÓVEL - BRASIL

Source: GSMA Intelligence, Telebrasil, Teleco

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11 APRIL 2013

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OBRIGADO

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RECURSOS DA GSMA

Digital Dividend Toolkitwww.gsma.com/digitaldividendtoolkit

An online resource offering the latest policies, perspectives and best practices for securing and implementing Digital Dividend spectrum for mobile broadband.

Digital Switchover Guidewww.gsma.com/spectrum/digital-switchover

An interactive tool that describes how to manage the conversion to digital television and release Digital Dividend spectrum for mobile.

Mobile Policy Handbookwww.gsma.com/publicpolicy/handbook

A portal to GSMA positions on mobile policy issues, including spectrum management and licensing.

GSMA Spectrum Resourceswww.gsma.com/spectrum/resources

Our library of research, reports, case studies and collateral.