351 apparel
DESCRIPTION
Yoga clothing inspired by grace, balance and movement.TRANSCRIPT
D E B U T 2 0 1 3 L O O K B O O K
YO G A C L O T H I N G I N S P I R E D B Y G R AC E , B A L A N C E & M OV E M E N T3 5 1 A P PA R E L . C O M
/ 3 5 1 A P PA R E L
J E N N I E @ 3 5 1 A P PA R E L . C O M
@ 3 5 1 A P PA R E L
( 9 1 7 ) 7 9 7 - 6 8 8 9
/ 3 5 1 A P PA R E L
is an
athletic clothing company based in New
York City with a chic and modern
perspective on designing sportswear.
The clothing feels like a second skin and
is tailored to support and �atter women’s
curves, giving rise to graceful movement
in class that extends into daily life.
Originally in�uenced by the needs of hot
yoga, we sourced the globe to �nd soft,
gorgeous and quick-drying fabrics. The
clothing was created for women who
value luxury fabrics and craftsmanship.
Jennie Smithe, the founder was
born and raised in Chicago, but has been
living in NYC for the past 13 years. She
is a �tness enthusiast with a love for
yoga. She began sewing and creating
her own clothes when she was a little
girl. Since graduating, she has worked
in both �nance and fashion.
351 Apparel, the name of the
line, was born from a place of personal
transformation. Jennie spent much of
her twenties in a cramped apartment
(number 351) in Manhattan’s East
Village, struggling to �nd her way in the
fashion industry amid the sometimes
overwhelming frenzy of New York City.
DEBUT 2013 COLLECTION
LABYRINTH TANK TOP & GRACE SHORTS
1
DREAMER BRALETTE & MUSE CAPRIS
5
TRE BRALETTE & MUSE CAPRIS
9
DANCER TANK & MUSE CAPRIS
13
CHANTILLY TANK & MUSE CAPRIS
17
LILLIANA TANK & MUSE CAPRIS
21
The shared space was small, and
city-life was sometimes dif�cult, but 351
always felt like home. There, with the
help of her roommate, she discovered
yoga. In addition to transforming her
body, yoga quieted her mind and helped
her to uncover, and focus on, her true
desires.
She came to the revelation that if
she could combine her two passions,
she’d be on her true path and so the path
to 351 began. Each of her designs comes
from this place. She is proud and
honored to have the opportunity to
share them with you.
The 351 Apparel debut collection
is comprised of nine pieces. See our line
sheet for all available color options.
PHOTOGRAPHER
PATRICK JAMES MILLER
MODEL
LIZ BOOTHROYD
HAIR & MAKE UP
SARAH WOOD
LOOK BOOK DESIGNER
JESSIE GONTKO
APPAREL DESIGNER
JENNIE SMITHE
is an
athletic clothing company based in New
York City with a chic and modern
perspective on designing sportswear.
The clothing feels like a second skin and
is tailored to support and �atter women’s
curves, giving rise to graceful movement
in class that extends into daily life.
Originally in�uenced by the needs of hot
yoga, we sourced the globe to �nd soft,
gorgeous and quick-drying fabrics. The
clothing was created for women who
value luxury fabrics and craftsmanship.
Jennie Smithe, the founder was
born and raised in Chicago, but has been
living in NYC for the past 13 years. She
is a �tness enthusiast with a love for
yoga. She began sewing and creating
her own clothes when she was a little
girl. Since graduating, she has worked
in both �nance and fashion.
351 Apparel, the name of the
line, was born from a place of personal
transformation. Jennie spent much of
her twenties in a cramped apartment
(number 351) in Manhattan’s East
Village, struggling to �nd her way in the
fashion industry amid the sometimes
overwhelming frenzy of New York City.
DEBUT 2013 COLLECTION
LABYRINTH TANK TOP & GRACE SHORTS
1
DREAMER BRALETTE & MUSE CAPRIS
5
TRE BRALETTE & MUSE CAPRIS
9
DANCER TANK & MUSE CAPRIS
13
CHANTILLY TANK & MUSE CAPRIS
17
LILLIANA TANK & MUSE CAPRIS
21
The shared space was small, and
city-life was sometimes dif�cult, but 351
always felt like home. There, with the
help of her roommate, she discovered
yoga. In addition to transforming her
body, yoga quieted her mind and helped
her to uncover, and focus on, her true
desires.
She came to the revelation that if
she could combine her two passions,
she’d be on her true path and so the path
to 351 began. Each of her designs comes
from this place. She is proud and
honored to have the opportunity to
share them with you.
The 351 Apparel debut collection
is comprised of nine pieces. See our line
sheet for all available color options.
PHOTOGRAPHER
PATRICK JAMES MILLER
MODEL
LIZ BOOTHROYD
HAIR & MAKE UP
SARAH WOOD
LOOK BOOK DESIGNER
JESSIE GONTKO
APPAREL DESIGNER
JENNIE SMITHE
LABYRINTH TANK | GRACE SHORTS1 DEBUT 2013 COLLECTION
LABYRINTH TANK | GRACE SHORTS1 DEBUT 2013 COLLECTION
LABYRINTH TANK
GRACE SHORTS
Open Back tank top adorned with a mystical lattice design.
Style # 26101
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Open and airy back for easy ventilation
Chafe-resistant �at seams
Size: S, M, L
Shorty shorts that provide just the right amount of coverage so
that you can concentrate on your movement rather than an
uncomfortable �t.
Style # 21103
80% Poliamida, 20% Elastano w. stay dry wicking
Side Ruching effect
Triangular gusset designed for comfort and movement
Chafe-resistant �at seams
Size: S, M, L
LABYRINTH TANK
GRACE SHORTS
Open Back tank top adorned with a mystical lattice design.
Style # 26101
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Open and airy back for easy ventilation
Chafe-resistant �at seams
Size: S, M, L
Shorty shorts that provide just the right amount of coverage so
that you can concentrate on your movement rather than an
uncomfortable �t.
Style # 21103
80% Poliamida, 20% Elastano w. stay dry wicking
Side Ruching effect
Triangular gusset designed for comfort and movement
Chafe-resistant �at seams
Size: S, M, L
DREAMER BRALETTE | MUSE CAPRIS5 DEBUT 2013 COLLECTION
DREAMER BRALETTE | MUSE CAPRIS5 DEBUT 2013 COLLECTION
DREAMER BRALETTE
Sexy bralette with Triangle cut-out to compliment shoulder
blade region.
Style # 25103
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
MUSE CAPRIS
Classic three-quarter length leggings for the studio and beyond.
Style # 23101
80% Poliamida, 20% Elastano w. stay dry wicking
Side ruching effect at the calves which helps provide traction in
certain yoga poses like Standing Tree or Side Crow.
Triangular gusset designed for comfort and movement
Chafe-resistant �at seams
Size: S, M, L
DREAMER BRALETTE
Sexy bralette with Triangle cut-out to compliment shoulder
blade region.
Style # 25103
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
MUSE CAPRIS
Classic three-quarter length leggings for the studio and beyond.
Style # 23101
80% Poliamida, 20% Elastano w. stay dry wicking
Side ruching effect at the calves which helps provide traction in
certain yoga poses like Standing Tree or Side Crow.
Triangular gusset designed for comfort and movement
Chafe-resistant �at seams
Size: S, M, L
TRE BRALETTE | MUSE CAPRIS9 DEBUT 2013 COLLECTION
TRE BRALETTE | MUSE CAPRIS9 DEBUT 2013 COLLECTION
TRE BRALETTE
Edgy-chic bra with three horizontal elastic bands.
Style # 25105
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
TRE BRALETTE
Edgy-chic bra with three horizontal elastic bands.
Style # 25105
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
DANCER TANK | MUSE CAPRIS13 DEBUT 2013 COLLECTION
DANCER TANK | MUSE CAPRIS13 DEBUT 2013 COLLECTION
DANCER TANK
Classic open back tank top with supportive elastic trim.
Style # 26107
80% Poliamida, 20% Elastano w. stay dry wicking
Front side triangle mesh panels for extra ventilation
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
DANCER TANK
Classic open back tank top with supportive elastic trim.
Style # 26107
80% Poliamida, 20% Elastano w. stay dry wicking
Front side triangle mesh panels for extra ventilation
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
CHANTILLY TANK | MUSE CAPRIS17 DEBUT 2013 COLLECTION
CHANTILLY TANK | MUSE CAPRIS17 DEBUT 2013 COLLECTION
CHANTILLY TANK
Lovely tank top with decorative lace and ruching details.
Style # 26103/26105
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
Note: 2 versions : Style # 26103 without back triangle cut-out,
Style # 26105 with back triangle cut-out
CHANTILLY TANK
Lovely tank top with decorative lace and ruching details.
Style # 26103/26105
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
Note: 2 versions : Style # 26103 without back triangle cut-out,
Style # 26105 with back triangle cut-out
LILIANA TANK | GRACE SHORTS21 DEBUT 2013 COLLECTION
LILIANA TANK | GRACE SHORTS21 DEBUT 2013 COLLECTION
LILLIANA TANK
Classy tank top with delicately curved shoulder straps designed
to compliment the neck and shoulder region.
Style # 26106
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
LILLIANA TANK
Classy tank top with delicately curved shoulder straps designed
to compliment the neck and shoulder region.
Style # 26106
80% Poliamida, 20% Elastano w. stay dry wicking
Built-in shelf bra for coverage
Removable padded inserts
Scoop neck front
Chafe-resistant �at seams
Size: S, M, L
D E B U T 2 0 1 3 L O O K B O O K
YO G A C L O T H I N G I N S P I R E D B Y G R AC E , B A L A N C E & M OV E M E N T3 5 1 A P PA R E L . C O M
/ 3 5 1 A P PA R E L
J E N N I E @ 3 5 1 A P PA R E L . C O M
@ 3 5 1 A P PA R E L
( 9 1 7 ) 7 9 7 - 6 8 8 9
/ 3 5 1 A P PA R E L