32% of adults age 65+ go online (source: pew internet project telephone surveys, 2000-2007)
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Broadband, Cell Phones, and the Continuing Reality of the Grey Gap Susannah Fox Associate Director Pew Internet Project June 22, 2007. 32% of adults age 65+ go online (Source: Pew Internet Project telephone surveys, 2000-2007). - PowerPoint PPT PresentationTRANSCRIPT
Broadband, Cell Phones, and the Continuing Reality of the Grey Gap
Susannah FoxAssociate DirectorPew Internet Project
June 22, 2007
June 22, 2007 2Broadband… the Grey Gap
32% of adults age 65+ go online(Source: Pew Internet Project telephone surveys, 2000-2007)
2000-2007
87% 83%
65%
32%
0%
20%
40%
60%
80%
100%
Age 18-29 Age 30-49 Age 50-64 Age 65+
June 22, 2007 3Broadband… the Grey Gap
17% of Americans live with a disability or chronic disease; half go online.(Source: Pew Internet Project surveys, Nov-Dec 2002 and Aug 2006)
35%
61%
51%
74%
0%
20%
40%
60%
80%
100%
Living with disability or illness No disability or illness
2002
2006
June 22, 2007 4Broadband… the Grey Gap
Top online activities for seniors(Source: Pew Internet Project survey Feb. 2007)
• 51% of adults age 60-69 go online– Of those, 88% use email, 72% get
health info, 75% get hobby info, and 67% get news online
• 26% of adults age 70+ go online– Of those, 86% use email, 65% get
health info, 56% get hobby info, and 53% get news online
June 22, 2007 5Broadband… the Grey Gap
38%
55%
63%
36%
50%
59%
27%
38%40%
8%13%15%
0%
10%
20%
30%
40%
50%
60%
70%
18-29 30-49 50-64 65+
Home Broadband Adoption by Age, 2005-2007
2005 2006 2007
June 22, 2007 6Broadband… the Grey Gap
15%
21%
30% 27%
43%46%
35%
48%
58% 57%
68%
76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Under $30K $30K-$50K $50K-$75K Over $75K
Home Broadband Adoption by Household Income, 2005-2007
2005 2006 2007
June 22, 2007 7Broadband… the Grey Gap
10%
17%21% 20%
31%34% 35%
47%
58%
47%
62%
70%
0%
10%
20%
30%
40%
50%
60%
70%
LT HS HS Grad Some Coll College +
Home Broadband Adoption by Educational Level, 2005-2007
2005 2006 2007
June 22, 2007 8Broadband… the Grey Gap
Typology Survey Methodology
• Large survey (n=4,001) that focused on three dimensions of use of information & communication technology (ICTs):
AssetsActionsAttitudes
June 22, 2007 9Broadband… the Grey Gap
31% of adults are tech-oriented
• Omnivores (8%) … in their late twenties
• Connectors (7%) … in their late 30s, mostly women
• Lackluster Veterans (8%) … 40-ish men
• Productivity Enhancers (8%) … also 40-ish
June 22, 2007 10Broadband… the Grey Gap
18% of adults are mid-range users
• Mobile Centrics (8%) … in their early 30s
• Connected but Hassled (10%) … mid-40s
June 22, 2007 11Broadband… the Grey Gap
49% of adults are low-tech
• Inexperienced Experimenters (8%) … 50-ish women
• Light but Satisfied (15%) … early 50s
• Indifferents (11%) … late 40s
• Off the Network (15%) … mostly women in mid-60s
June 22, 2007 12Broadband… the Grey Gap
Age and the Typology Groups
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%% population % over 50
June 22, 2007 13Broadband… the Grey Gap
Challenge #1: Inexperienced Experimenters
• 64% need help with new technology (average is 32%)
• 76% like how information technology makes them more available to others (average is 48%)
• 61% say information technology helps them a lot to learn new things (average is 51%)
June 22, 2007 14Broadband… the Grey Gap
Challenge #2: Light but Satisfied
• 67% need help with new technology (average is 32%)
• 33% like how information technology makes them more available to others (average is 48%)
• 25% say information technology helps them a lot to learn new things (average is 51%)
June 22, 2007 15Broadband… the Grey Gap
Please contact me:
Susannah Fox
202-419-4511