3.1.3 visual analysis (graphic design). ‘s international advertisements
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‘s International AdvertisementsTRANSCRIPT
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3.1.3 Visual Analysis(Graphic Design)
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‘s International Advertisements
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‘s International Advertisements
• Posters like these are placed in kiosks or hung on walls in public spaces such as train stations, subway stations, public vehicles, malls, parks, etc. in restrooms, hallways, walkways, etc.
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‘s Chinese Advertisement• Design Principles
– Balance• Symmetrical• Radial or diagonal with sun
rays, raised hands, rockets, etc.
– Rhythm• Regular with the horizontally• Gradated from foreground to
background– Emphasis
• Focal point is the people (military/workers) and their motto
– Proportion/Scale• Foreground to background
– Unity• Harmonious lines and color
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‘s Chinese Advertisement• Design Elements
– Line• vertical
– Color• Contrasting 2 colors
– Form/Shape• Geometric shapes• Human, Military, Blimp Forms
– Space• Open and used
– Texture• Smooth and structured feel
– Value• Color tints and abstract
shades
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‘s Chinese Advertisement• Audience Analysis
– Demographics• Workers or Military• 18-29 males
– Location• public spaces• High traffic areas• Exterior Building Murals
– Time• As people walk or drive by
– Interest• Political• Military
– Human Factor• Pride and Strength
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‘s European Advertisement• Design Principles
– Balance• Symmetrical and vertical
– Rhythm• Regular from the fence
and the bricks– Emphasis
• Focal point is the female then the male then the tree with slogan.
– Proportion/Scale• Scale is ratio in
perspective– Unity
• Harmonious in color and value
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‘s European Advertisement
• Design Elements– Line
• Vertical and perspective– Color
• Contrasting 2 colors– Form/Shape
• Human & urban landscape– Space
• Open and unused– Texture
• Smooth outdoor park feel– Value
• Shades and abstract tints
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‘s European Advertisement• Audience Analysis
– Demographics• Late 20 to early 40’s• Caucasian• Artsy/Stylish Professionals• Middle class
– Location• European public spaces• High traffic areas
– Time• Day or night
– Interest• Night life, style, places to
be seen– Human Factor
• Narcissistic
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‘s International Advertisements
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