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    Using Hyperion Performance Scorecard toDrive Continuous Improvements at Pfizer

    Art Liem, Associate Director, Pfizer, Inc.

    Session #3071A

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 2

    Agenda

    1) Provide a brief overview of Pfizer and PfizerGlobal Research & Development

    2) Demonstrate how PGRD uses HyperionPerformance Scorecard to drive ContinuousImprovement

    3) Introduce Total Score Management the processPGRD uses to operationalize scorecards

    4) Review our Lessons Learned

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 3

    Agenda

    1) Provide a brief overview of Pfizer and PfizerGlobal Research & Development

    2) Demonstrate how PGRD uses HyperionPerformance Scorecard to drive ContinuousImprovement

    3) Introduce Total Score Management the processPGRD uses to operationalize scorecards

    4) Review our Lessons Learned

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 4

    Who is Pfizer?

    Pfizer is the third largest company in the US* and the largestpharmaceutical company in the world

    *Based on market capitalization as of 10/20/03

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 5

    Pfizers Top-Selling Products

    14 Top-sellingPharmaceutical Products

    Lipitor

    Norvasc

    Celebrex

    Zoloft

    Neurontin

    Viagra

    Zithromax

    Diflucan

    Xalatan

    Detrol

    Camptosar

    Genotropin

    Medrol

    Mirapex

    PfizersConsumer Healthcare Brands

    Listerine

    Nicorette

    Benadryl

    Sudafed

    Rogaine

    Ludens

    Dramamine

    Zantac 75

    Visine

    Lubriderm

    Neosporin

    BenGay

    e.p.t

    Pediacare

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 6

    Pfizers R&D Division

    Pfizer Global Research & Development (PGRD)provides the engine for Pfizers future growth PGRD is responsible for discovering and developing new

    and innovative medicines

    PGRD overview: 5 major R&D sites in the United States, Europe, and Asia Over 14,000 employees Operating budget of nearly $6 billion

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 7

    PGRD Operations (Legacy Pfizer)

    Site A

    Business ProcessesGovernance ModelsStrategic Initiatives

    IT Systems

    Site C

    Business ProcessesGovernance ModelsStrategic InitiativesIT Systems

    Site B

    Business Processes

    Governance ModelsStrategic InitiativesIT Systems

    Site D

    Business ProcessesGovernance Models

    Strategic InitiativesIT Systems

    Distinct, Disparate Site SilosDistinct, Disparate Site Silos

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 8

    PGRD Operations ( New Pfizer)

    PGRD Operations maintain site individuality whi le integrating processes, systems,

    and governance models to achieve optimal service delivery.

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 9

    Agenda

    1) Provide a brief overview of Pfizer and PfizerGlobal Research & Development

    2) Demonstrate how PGRD uses HyperionPerformance Scorecard to drive ContinuousImprovement

    3) Introduce Total Score Management the processPGRD uses to operationalize scorecards

    4) Review our Lessons Learned

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 10

    PGRD Operations Objectives

    Drive the success of our internal customers(researchers) by delivering services that enhancetheir productivityYield a state of Balanced Excellence across allsites and functions: Focus on optimizing across five balanced domains:

    Financial, Customer, Services, Processes, and People(Learning & Growth)

    Establish a culture focused on ContinuousImprovement

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 11

    Getting There

    We will meet these organizational objectives byleveraging the following:

    A new, enterprisewide Strategic Framework thatensures global alignment with organizationalobjectives

    A new Operating Model that encourages andfacilitates cross-site collaboration and knowledgesharingA comprehensive initiative, Project GLOBE , that

    leverages the Balanced Scorecard and othertechniques to drive Continuous Improvement

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 12

    Static

    Dynamic

    Vision

    SLAsScorecards

    Strategic Objectives

    Mission

    Employee goals,training &

    development plans

    Goals

    Project #1

    Project #2

    Project #3

    Project #4

    DivisionalLevel

    FunctionalLevel

    Step #1 Strategic Framework

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 13

    Step #2 Operating Model

    Site Networks

    La JollaLa Jolla St. LouisSt. Louis KzooKzoo Ann Arbor Ann Arbor Groton/NLGroton/NL Sandwich/NagoyaSandwich/

    Nagoya

    Environmental Health & Safety

    Facilities Management & Engineering

    Operational Services

    Project Engineering

    Security

    Strategic Facilities Planning

    Center Functions

    Capital FacilityPlanning

    Capital FacilityPlanning

    EnterprisePerformance

    Management

    EnterprisePerformanceManagement

    Divisional EHSDivisional EHS

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 14

    Step #3 Project GLOBE

    BalancedExcellence

    OptimizeCustomerSatisfaction

    Financial

    ResultsProducts &Services wedeliver

    Our InternalProcesses

    Learning &Growth of ourorganization

    MeasurePerformance

    ID ImprovementOpportunities

    ImproveProcesses

    C o n t i n u o u sC o n t i n u o u s

    I m p r o v e m e n t I m p r o v e m e n t

    Strategic Filtering

    PfizerPerformance

    Scorecard

    Balanced Scorecards

    BenchmarkingProcess Mapping

    BalancedExcellence

    OptimizeCustomerSatisfaction

    Financial

    ResultsProducts &Services wedeliver

    Our InternalProcesses

    Learning &Growth of ourorganization

    MeasurePerformance

    ID ImprovementOpportunities

    ImproveProcesses

    C o n t i n u o u sC o n t i n u o u s

    I m p r o v e m e n t I m p r o v e m e n t

    Strategic Filtering

    PfizerPerformance

    Scorecard

    Balanced Scorecards

    BenchmarkingProcess Mapping

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 15

    First 100 Days

    1EstablishStrategic

    Framework

    Organizational Vision& StrategyComprehensiveStrategy MapCustomer ValueProposition

    First 100 Days

    2Deploy

    OperatingModel

    New OrganizationalDesign that PromotesIntegration of PGRDSitesFormation of SiteNetworks Aimed atDriving Migration toBest PracticesNetwork GoalDocuments

    3 Months 6 Mos. 2 Years

    3Implement

    Project GLOBE

    Balanced Scorecards(w/ automatedcollection &deployment)Process Maps for AllFunctional AreasStrategic FilteringProcessChange ManagementProgramsCommon & ConsistentProcesses & Systems

    B a

    l a n c e

    d E x c e

    l l e n c

    e

    B a

    l a

    n c e

    d E x c e

    l l e n c

    e

    S t e p

    K e y

    D e

    l i v e r a

    b l e s

    ACHIEVED WITHIN 60 DAYS

    3

    Roadmap to Balanced Excellence

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    Leading Indicators Lagging Indicators

    Internal Perspective Supports: External Perspective Supports:

    Continuous ImprovementShared Learning & CollaborationAccountability & Transparency

    Competitive BenchmarkingCustomer SatisfactionMeaningful Cost Allocations

    Leading Indicators Lagging IndicatorsLeading Indicators Lagging Indicators

    Inputs

    Inputs

    Outputs

    Outputs

    Internal Perspective Supports: External Perspective Supports:

    Continuous ImprovementShared Learning & CollaborationAccountability & Transparency

    Competitive BenchmarkingCustomer SatisfactionMeaningful Cost Allocations

    PGRD Operations Balanced Scorecard

    InternalProcess

    Learning &Growth

    Customer

    Products &Services

    Financial

    Our Processes

    Our People

    Our Services

    Our Financials

    Our Customers

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 17

    How Are Scorecards Used?

    Executive Leadership: Provide a comprehensive,

    balanced overview ofbusiness performance Enable hierarchical

    drill-down to root cause(s)

    Provide a comprehensive mechanism for tracking (ata high-level) business initiatives and projects

    Ensure aligned employee behaviors and activitiesthrough developing and managing performancetargets

    EnterpriseEnterprise

    BusinessUnit (BU)BusinessUnit (BU) BusinessUnit (BU)

    BusinessUnit (BU)

    Site BUSite BU Site BUSite BU

    Down

    Down

    Cascade

    Scorecard

    EnterpriseEnterprise

    BusinessUnit (BU)BusinessUnit (BU) BusinessUnit (BU)

    BusinessUnit (BU)

    Site BUSite BU Site BUSite BU

    Down

    Down

    Cascade

    Scorecard

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 18

    How Are Scorecards Used?

    Site Employees: Provide a clear line of sight

    into how day-to-day activitiesare linked to overall strategicobjectives

    Identify process improvement opportunities throughapples-to-apples comparison of performancemetrics

    Enable collaboration and sharing of internal/ externalbest practices

    EnterpriseEnterprise

    BusinessUnit (BU)BusinessUnit (BU)

    Site BUSite BU

    Scorecard

    Cascade

    Up

    Site BUSite BU

    BusinessUnit (BU)BusinessUnit (BU)

    EnterpriseEnterprise

    BusinessUnit (BU)BusinessUnit (BU)

    Site BUSite BU

    Scorecard

    Cascade

    Up

    Site BUSite BU

    BusinessUnit (BU)BusinessUnit (BU)

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 19

    How Are Scorecards Used?

    E x c e s s

    R e s o u r c e s :

    I n v e n

    t o r y ,

    C a

    p i t a

    l , H e a

    d c o u n

    t

    LateDeliveries

    ExcessSpace

    PoorQualityCustomer

    Complaints

    Scorecards are used to increase visibility ofimprovement opportunitiesallowing the

    water level to be lowered slowly.

    FrequentChangeOrders

    ReactiveMaintenance

    LongQueues

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 20

    Scorecard Systems Architecture

    DataRepository

    OFAR Application

    Balanced Scorecard

    Transactional Data Analytical Information

    TM1

    OtherSources

    DataRepository

    OFAR Application

    Balanced Scorecard

    Transactional Data Analytical Information

    TM1

    OtherSources

    D a t a

    S c r u

    b

    D a t a

    S c r u

    b

    Pfizer Performance ScorecardCMMS

    OLAP Tool

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 21

    The Goal of Automation

    Finding/Accessing the Data

    Determining what it means

    Taking Action, Making decisions

    Action!

    Past Goal

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 22

    Scorecard emonstrationcorecard emonstration

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 29

    Identified

    performance concern;drill for details or to

    collaborate

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    Agenda

    1) Provide a brief overview of Pfizer and PfizerGlobal Research & Development

    2) Demonstrate how PGRD uses HyperionPerformance Scorecard (HPS) to drive ContinuousImprovement

    3) Introduce Total Score Management theprocess PGRD uses to operationalizescorecards

    4) Review Lessons Learned

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 41

    What is Total Score Management?

    TSM ensures that scorecards are fully integratedinto strategic and operational business planning

    TSM drives: Accountability Clarity (on priorities, management expectations, etc.)

    Healthy Internal CompetitionTSM is effective because it is simple

    Performance is managed and evaluated basedon only one scorecard metric Total Score

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    Sample Scorecard

    Total Score

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    Expectations DrivenExpectations Driven(Management Levers)(Management Levers)

    Performance DrivenPerformance Driven

    Scorecard Variables

    All functional areas have a Total Score target of 90

    Total Scores are influenced by five variables:Actual Results

    Target Values

    Zero-Result Values

    Measure Weightings

    Perspective Weightings

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    Sample Scorecard

    Note Change in Total Score

    Actual Results areUnchanged

    Change inTotal Score isattributable to

    a change in

    Weightings

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    3071A | Using Hyperion Performance Scorecard to Drive Continuous Improvement at Pfizer 46

    In Summary

    Long-term sustainability of scorecards (and aContinuous Improvement culture) is predicated on:

    Relevance

    AccountabilityAutomation

    Senior Management CommitmentSenior Management Commitment

    (HPS)

    (Strategic Framework)

    (TSM)

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    Agenda

    1) Provide a brief overview of Pfizer and PfizerGlobal Research & Development

    2) Demonstrate how PGRD uses HyperionPerformance Scorecard to drive ContinuousImprovement

    3) Introduce Total Score Management the processPGRD uses to operationalize scorecards

    4) Review Lessons Learned

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    Lessons Learned

    Over-communicating is not possible Provide a road map to those affected by the initiative

    (e.g., the PITA curve)Walk before you run A manual data collection and population effort should

    precede automation

    When its time to run, dont run alone Ensure joint accountability between both business and

    IT leaders Carefully select a vendor that is willing and able to

    assume accountability for your success

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    Using Hyperion PerformanceScorecard to Drive ContinuousImprovements at Pfizer Brett A. Dibkey, Senior Director, Pfizer, [email protected]

    (860) 732-8345Art Liem, Associate Director, Pfizer, Inc.

    [email protected](860) 732-6960

    Please Complete Your Session Evaluation

    Session #3071A