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Total No. of Questions - 4l [Total No. of printed pages _ 4

MBA-IIIi 12

226671M.B.A. . CQURSE NO. _ 301

( Strategic Management )( New Course )

Time Allowed: 3 Hours Maximum Marks: 70

Note: Attempt all qryestions. All questions carry equal marks.

UMT_I1. what a1e the various essential tasks involved in strategic

management process? Explain th9 importance to the

development of business.

Or

-Kpuin in detail the process of setting Mission, Vision

statements.

TINIT -II/

_/ Discuss the various corporate level strategies.

Or

What are the various issues in strategic implementation?

3.

(2)

LJNIT - IIiAs owner of a local independent supermarket, explain how

you would evaluate the hrm's strategy.

Or

Discuss the concept of Blue Ocean Strategy.

UNIT-IV&VRead the case let below and answer the following questions:

Ariana toys is facing a tough time in terms of the profit of

ARANA the major selling segment of motorized robot has

gone down by I2%. This is largely due to the launch of DEV

ASI by competitor ZOLLY Ltd. which is a chip based

programmed robot. Zally Ltd. has large R&D base and they

can afford catering to a fast changing, gaming/toys business.

The Company has suddenly seen low in performance due to

stagnant revenues. Number of factors such as regulations for

the usage of right grade of piastics and the suppliers

available with them has a high logistics c-ost. There have been

complaints ofjtqch_gut quite often despite of the huge

capacity for inventory turnover. The chairman has been able

A+.

i3)

to create a competitive and huppy gnvjlgUngl_in the

company which is known for its lrand aUd loval customer

E This was the only reason that the last time showroom

salss@c--Leen stabilized by blgbblqailed emplcyees. The

technical team has innovative brains taken from the

university as well as experienced people &om the industry.

The slow sale has been company increase its advertising

. expenditure which has helped to stabilize the rovenue

through other kids segment. The sale has also been supported

by the online sale which as a market in all is growing at l5yo.

However, Zolly Ltd. has limited its saies_only through dealers

and franchise networks. The earning per share is an average

of Rs.50 since last few years.

However the chairman is still excited. He was heard cheering*'the country has seen a sudden growth in mamiages try 35%

in last five years and there are more than 43o/o of young

people in the country that would be around 65% by next

twenty years". The set oflnew competitors would help the

settlement of supplier base and Zolly has Tribe companies

have done a lot to create a supplier base. However the

(4)

demand is increasiirg for more interactive games and the

online sales have allowed the penetration of competitive

options &om across the country. Also any new venfure would

demand high R&D cost and more to it a patent cost. The

country hut as the

.govemment perceives it as a lwury segrnent. Above all offlate the research has found mothers abstaining from the

motorized as well as chip set toys due to the reports oUnql

Tq_gy{_134iatio_rl that may be harmtul for young kids'

growth. Chairman brushes all allegations, though it calls for

higher inffospection.

Develop a Extemal Factor and Internal Factor

Evaluation matrix for the above description. ( 14 )Based upon the analysis above suggest a suitable

strategy to the Chairman. ( 14 )

(a)

0)

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