Carl Messenger-LehmannFounder & President of Hyperweb.ca Partner in Gecko Marketing Strategic Direction 17+ years experience

Today’s Presenters

Terry RajaramVice President of hyperweb.ca Partner in Gecko Marketing Adwords Guru Creative Direction 650+ web / marketing projects

Webinar Tips30 - 40 minutes Duration Ask Questions (We’ll answer them at the end) Use the Chat window for answering questions we ask you.

Housekeeping

Today’s AgendaA Quick Story 3 Examples Question Period

A quick story…We had just started working on the first post in our new blog series, and over lunch, I was excitedly telling my friend - a fairly well-known entrepreneur and blogger - about this latest development.

“Awesome idea.” “What’s your plan for getting readers?”

“I was thinking I’d launch it, and then email the link to as many important people as I can.”

My friend looked up from his iPhone and raised his eyebrows. If expressions could talk, his was saying “Dude. Are you kidding me?”

he continued:“Do you know how many emails like that I get every single day? 99% of them come from people who I’ve never heard from before. Of those, 100% get ignored immediately.”

When I pressed him on why he did that, it became clear that his inbox was simply too crowded with people he didn’t know wanting his help...for free. “Nobody cares about your email unless they care about you.”

Over the next 20 minutes, my friend changed nearly everything I thought I knew about reaching important people.

The most important lesson, by far, can be distilled down to this: Forget your “promotion” strategy, and focus on engagement and building real, mutually beneficial relationships, before you need them.

How does this relate to 300% better results?

StorytellingThe POWER of

EXAMPLE #1

Storytelling Engages your audience

It accesses a different part of the brain than technical data or facts

It’s scientifically proven to be more effective

The POWER of Storytelling

Need a Case Study?

A/B Testing

The text in that story was used in a A/B TEST

The results were tracked

They looked at: - Who read the entire blog - Average time spent reading the blog

About The Blog Post

Full Page Readers

520% longer296%

more

Average Time on site

The Results

But Why? When we hear information-–for example, “a/b test results”—

we activate the part of our brain responsible for processing language. All we’re doing is taking in the words and figuring out what they mean.

But when we hear stories, our brain acts as if we’re feeling the stories. We process them, we start to feel them, we relate to the story and we start to visualize it in our heads.

What do you remember? What did my friend do when i shared my idea?

A. raise his eyebrows in disbelief B. mutter something underneath his breath

How did my friend respond to my strategy of using email to promote the blog? C. “Dude, are you kidding me?” D. “Where will you advertise it?”

What was my friends main point? E. nobody cares about your email unless they care about you. F. there are too many blogs already

Alex Turnbull

Alex Turnbull is the CEO & Founder of Groove (an easier way to handle customer support) who loves to build startups and surf. http://www.groovehq.com/blog/1000-subscribers

Blog Source

Email

EXAMPLE #2

1. Email Campaigns

Simplify your message Make it personal Use Images Catch their attention Use Engaging Headlines Send out LESS information Do it more frequently ALWAYS have a clear Call-To-Action

A Better Approach

2. Email Campaigns

225%HIGHER

2. Make It Personal

2. Make It Personal

Information

225%HIGHER

Personal

Remarketinghyperweb.ca

EXAMPLE #3

You have seen it before! Ads that seem to Follow you Do they have a giant advertising budget?

What It Is…

How It Works…Part of Google Display Ad Network Create Display Ads / Set Up Campaign Targeted (Geo-target, time of day, Interests, Gender) Set cookie on visitors computer Access Rented out space of high traffic websites

Clicks(Virtually Equal)

Advertising Cost3X Less

Impressions3X More

Cost Per Click (CPC)3X Less

Summary45 Day Campaign Equal Amount of Clicks 3X Less Cost 3X More Impressions 3X Less CPC

Questions

Facebook InPost Ads Facebook Page Promotion

Facebook Promoted Posts

Youtube In-stream AdsGoogle Advertising

Remarketing Ads

Mobile Ads

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