What led to the downfall of the Toyota brand-name worldwide?

s1190034 Masayuki Takei

Outline● Background

● Introduction

● What is TOYOTA

● Downfall of TOYOTA

● History of recall

● Correspondence of problem

● In 2014

● Summary

● Reference

Background

● TOYOTA is a most popular company.

● Recentry, evolution of car is gathering attention from many types of field.

● Many cars that is made in Japan are gathering attention.

Introduction

● I suppose to introduce about downfall of the TOYOTA brand-name.

● I suppose to include my opinion, viewpoint and so on.

What is TOYOTA

● TOYOTA is company related with a car.

● Kiichiro Toyoda founded the company in 1937.

● This company is in prefecture of Aichi.

● There are 333,498 employees in the company.

● Total assets is 4143747300 million yen.

Downfall of TOYOTA

● A lot of fatal accident have happpened and countermeasure of TOYOTA

was not good.

● The car of TOYOTA had crashed by accelerator didn’t work.

History of recall

● 3.8 million TOYOTA cars recalled by floor mat problem in 2009.

● 2.3 million TOYOTA cars recalled by faulty accelerator pedals in 2010.

○ 1.1 million TOYOTA cars added pedal problem recall in US.

○ 1.8 million TOYOTA cars pedal problem recall in China and Europe.

● 2.7 million cars recalls for ges pedal problem in 2011.

History of recall

● TOYOTA cars got a large amount of proceeds in US.

● If American cars didn’t sell, an unemployed person have been increased.

● American car did not sell well during TOYOTA cars sell well.

Correspondence of problem

● To exchange the pedal

● To install the brake over ride system

● I suppose that TOYOTA has not problem about the problem.

In 2014

● TOYOTA expect increase of number of sales.

● TOYOTA car will become improvement of fuel efficiency.

● Recentry, evolution of car goes on new field, so car maker will raise the

number of sales.

● TOYOTA recall cars.

Summary

● TOYOTA had the big problems in 2009-2011.

● Recall is the strategy of survival.

● I suppose that problem occurs from large existence.

Reference

● http://en.wikipedia.org/wiki/2009%E2%80%9311_Toyota_vehicle_recalls

● http://www.washingtontimes.com/news/2010/mar/03/toyotas-sales-fall-as-

more-fatalities-reported/

● http://en.wikipedia.org/wiki/Toyota

● http://money.cnn.com/2014/06/11/news/toyota-recall/