30 Inspirational Quotes from Seth Godin Every Marketer Should Know

Download 30 Inspirational Quotes from Seth Godin Every Marketer Should Know

Post on 13-Feb-2017




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Marketing is no longerabout the stuff that youmake but about thestories you tell.Its easier to love abrand when the brandloves you backMarketing is a Contest forPeople's AttentionMarketing that works ismarketing that peoplechoose to noticePeople do not buy goodsand services. They buyrelations, stories & magic.Finding new ways, moreclever ways to interruptpeople doesnt workIf it scares you, it mightbe a good thing to tryI can tell you this: Leadershave nothing in commonDon't find customers foryour products, Find productsfor your customersBe genuine. Beremarkable. Be worthconnecting withIf failure is not an option,then neither is successStop advertising andstart innovatingToday, most marketers dontnotice, track, or interact withpeople until they are customersEither youre going to tellstories that spread, or youwill become irrelevantChange almost never failsbecause it's too early. Italmost always fails becauseit's too lateQuit or be exceptional.Average is for losers.The easiest thing is to react. Thesecond easiest is to respond. Butthe hardest thing is to initiateThe cost of being wrongis less than the cost ofdoing nothingThe largest enemy of change &leadership isnt a no, its a not yet.Not yet is the safest, easiest wayto forestall changeI made a decision to write for myreaders, not to try to find morereaders for my writingHope without a strategy doesnt generateleadership. Leadership comes when yourhope & your optimism are matchedwith a concrete vision of the future &a way to get thereWhat could you measure? What wouldthat cost? How fast could you get theresults? If you can afford it, try it. Ifyou measure it, it will improveDont try to make a product foreverybody, because that isa product for nobodyThis is marketing done right.Marketing where the marketerchanges the product, not the adsThe problem with working witha coach isnt that we dont knowwhat to do. The real problem is that wedont want to change our mindIf you dont have time to do it right,what makes you think youll have timeto do it over?You can spend your time onstage pleasing the heckler in the back,or you can devote it to the audiencethat came to hear you performYou cant fool all the people,not even most of the time. People,once unfooled, talk about the experienceIn a crowded marketplace, fitting in is afailure. In a busy marketplace, not standingout is the same as being invisibleInstead of wondering when yournext vacation is, maybe you oughtto set up a life you dontneed to escape from/digitalverge/digital_verge/digitalverge/digitalverge/+DigitalvergeNetDigital Verge - All About Digital Marketing, SEO,Social Media Marketing, Google Adwords and Google Analytics.Visit digitalverge.net for guides and tutorials