3 x6 internet, una vision facil al mundo digital paola benrey
DESCRIPTION
Paola Benrey y el Marketing de ContenidosTRANSCRIPT
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GLOBALLATINOAMERICA
27,3%
40%
62%
7% 6,8%
0,5%
23,6%
18,4%
6,1% 3,6%
4%
0,4%
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También los tienen en el mundo digital:Web sites, paginas móviles, bases dedatos, apps, Redes sociales.
Las marcas tienen canales decontacto con los consumidores enel mundo real: call center – puntosde venta – Catalogos.
…….. las redes sociales, no son plataformas de publicidad, sino canales de contacto con los consumidores.
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Nooooo, es que con el presupuesto que tenemos, nos toca hacer las piezas y no alcanza….
El presupuesto se fue en el Community Manager….
Hicimos algo con FB y no tenemos mas presupuesto..
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Compite la buena creatividad de media, con las estrategias de Social media..
Es decir: compite el canal con la comunicación masiva.
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Definir canales… Poner un
presupuesto aparte de mantenimiento
Comprar medios digitales
organizadamente
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Poner imagenesde plataformassociales
Site: Web – Movil - Tablets DataRedes Sociales
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*
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1. Branding
2. Tráfico
3. Resultados
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1. Cpm
2. Cpc
3. Cpa 4. Cpmv
6. Marketing de Contenidos
5. Posiciones Fijas
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RESULTADOSTRÁFICOBRANDING
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ALCANCE
FRECUENCIA
% INTERACCION
DWELL TIME
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Aumenta el engagement / tiempo de contacto del consumidor con la marca
Enamora a los consumidores
Permite tener métricas de alcance y frecuencia
Muestra a las marcas divertidas, cercanas a los consumidores
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CPC
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Importancia del Call to action para lograr un click transparente y real.
Que tanta creatividad puede tener una pieza como estas?
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REGISTRODESCARGA
VENTA
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La casa debe estar organizada…………
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C L I E N T E
Todos somos una cadena que vela por los objetivos de las marcas…….
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Trabajar de manera organizada e integrada….. Sera la única manera de llegar al nuevo consumidor
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MUCHAS Gracias!