3 Ways toGrow Your BusinessWith Social Media

Mary Planding, Founder

1Thursday, July 19, 2012

What is Social Media?• Collection of online services

• That make it easy for individuals and organizations

• To share information with each other

• Publicly and privately

• Both 1:1 and 1: MILLIONS

2Thursday, July 19, 2012

Social Media Examples

3Thursday, July 19, 2012

Search Engines #1 Source for Researching Purchases

0

20

40

60

80

Search Engines

Social MediaBlogs

Online NewsForums

Source: HubSpot, Science of Social Media Report

Info Info Info

Advice Advice

4Thursday, July 19, 2012

DecisionProcess

Seeking answers

Finding solutions

Evaluating solutions

Evaluating brands

Buying

SocialMedia

PAIN

5Thursday, July 19, 2012

So what. Why Should I Care?• Get Found

• Cultivate Evangelists

• Develop Leadership

• Drive Event Attendance

• Product Development

• Increase Sales

• Customer Service

• Reputation Management

Information

Social Media Sharing

7Thursday, July 19, 2012

3 Ways...

8Thursday, July 19, 2012

What is your#1 reason

for using Social Media?

9Thursday, July 19, 2012

I want to:• Attract more web traffic

• Capture leads

• Product, service, marketing ideas or strategies

• Be seen as a thought /industry / community leader

• Convert leads into new customers

• Encourage repeat business

• Develop press relationships

• Stay top of mind with my customers

• Manage my online reputation

• Build a fanatically loyal following to do my selling for me

• Get people to register / attend my event

• Handle customer service online

• Other _____________________

10Thursday, July 19, 2012

The 3 TopSocial Media

Outlets / Channels /Networks*

* These terms all mean the same thing

11Thursday, July 19, 2012

Fascinate➡FBers want to be entertained and informed

• Share strong, genuine opinions on topics you’re passionate about -- keep it short

• Post multiple times a day, but don’t overwhelm

• Share your blogs, relevant videos (short), industry articles — whatever entertains and informs that’s relevant

• Humor works, but keep it clean

VIRTUAL PUB12Thursday, July 19, 2012

Be Generous➡Linkers are looking for work• Share your (and others’) useful blog posts / articles /

sites, videos, documents, presentations, podcasts, etc.

• Answer LinkedIn questions

• Join/participate/lead discussions in groups

• Start a group of your own

• Pass along job leads / make introductions / proactively write recommendations for your contacts

• Solicit feedback, ask questions, listen/reply

Virtual Trade Show13Thursday, July 19, 2012

Novelty/Relevant Content➡Active tweeters take pride in being the !rst to

know something new and the !rst to share: News Junkies

• Tweet news that could impact / excite / educate your followers—include links

Tie the news to a blog post with your insights, tell them what to do

• Ask provocative questions for genuine input

• Retweet useful, relevant content for your followers

• Answer others’ Tweets and direct messages

SPEED DATING MEETS HNN TICKER14Thursday, July 19, 2012

Focus !rst on the social media outlet/channel that

can best help you reach your goal — then branch out

when you’re comfortable, see steady results and

can take on more.

#1 - Stay Focused On Your Goal

15Thursday, July 19, 2012

16Thursday, July 19, 2012

The More Often You BlogThe More Customers You Get

17Thursday, July 19, 2012

#2 - Blog, Regularly• Start a blog (WordPress, Blogger, Tumblr, HubSpot), link

it to your website (global navigation)

• Blog once/week

• Content? What keywords does your ideal buyer use in searches?

• Write each post with one keyword in mind (<600 words per post) (title/headline, !rst 2 sentences, subheads)

• Link to your web pages in your post, use keywords

18Thursday, July 19, 2012

Are You Blogging?If not, WHY not?

WHEN will you start?

19Thursday, July 19, 2012

Do you...?• Answer questions via phone,

email, in person

• Send articles / videos to educate clients / prospects

• Create/repurpose info to use with clients/prospects

• Keep a list of resources on my website and update it

• Facilitate introductions

• Use photos (before/after, product shots, events, etc.) in my business / on my website

• Speak/give presentations 1:1, groups, etc.

• Am very opinionated and share my POV when asked

• Research / self-educate to stay on top of my profession

21Thursday, July 19, 2012

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

22Thursday, July 19, 2012

#3 - SHARE WIDELYAND OFTEN

23Thursday, July 19, 2012

Let’s Talk Twitter

24Thursday, July 19, 2012

The LingoTwitterese Translation

Tweet Send an update Short messages (<140 characters)

ReTweet or RT A reposting of someone else’s tweet

A compliment, similar to a “like” on Facebook

Tweeter Someone who usesTwitter

Handle Twitter Account User Name Ex:@MASSSantaCruz

Follow Subscribe to someone’s tweets

Their tweets show onfollower’s feed

Follow Back Subscribe back Not required; only if relevant; considered polite

@Reply A public tweet sent from one Tweeter to another

Ex: @TraMi thanks for the follow!

# (aka Hashtag) Used to group tweets around an event or topic

#RIPSteveJobs#RPMOpenHouse

Stream Feed Tweets from those you follow show on your Tw home page

Direct Message or DM A private tweet sent to another tweeter

Sent by using “message” box on pro!le or tweeting: D USERNAME

25Thursday, July 19, 2012

Twitter-ing• Create a handle / Fill out pro"le / Customize

background

• General Orientation

• Actions:

• Send a public tweet / RT

• Send a “private” tweet or DM (d username)

• Find friends

• Follow someone / Follow someone back

• Comment on what others’ say

• Answer someone (@username)

• Monitor activity

• Create a list / make it private / share it

• Promote your “premium” content / special offers

26Thursday, July 19, 2012

What to Tweet/RT?• An observation

• What you’re reading / watching / professional events you’re going to or attending

• Your content (article, eBook, cheatsheet, presentation, webinar, checklists)

• Someone else’s content

• Chat with someone

• Promotion / Special Offer (sparingly)

27Thursday, July 19, 2012

Where’s Your Twitter Calendar?

Su M Tu W Th F Sa

Coolquotation

Tweet 3 b-posts

RT 5 updates

Promotemy

workshop

Event atColiseum

Chat with a follower

Tweet 3 b-posts

Promotemy

workshop

Tweet 3 b-posts

Chat with a follower

RT 5 articles

Tweet 3 b-posts

Promotemy

workshop

Cool quotation

Promotemy

workshop

Tweet 3 b-posts

RT 5 updates

Coolquotation

Tweet 3 b-posts

Chat with a follower

Tweet 3 b-posts

Event at College

Tweet 3 b-posts

RT 5 updates

Coolquotation

Tweet 3 b-posts

Chat with a follower

Tweet 3 b-posts

28Thursday, July 19, 2012

My Content that I Can Tweet

29Thursday, July 19, 2012

People, Publications I Want to Find / Follow

30Thursday, July 19, 2012

What Have I Read / Saw Lately That’s Interesting?

31Thursday, July 19, 2012

My Request Of You

Subscribe via email to:inboundmarketingsquad.com

/blog

Read it! (Feedback welcomed.)

32Thursday, July 19, 2012