3 ways to get noticed on linkedin

19
3 Ways to Get Noticed on LinkedIn

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Your Picture, Heading and Summary are the most important sections of your Profile. Be certain to make a good impression of the viewer will quickly move on.

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Page 1: 3 ways to get noticed on LinkedIn

3 Ways to Get Noticed

on LinkedIn

Page 2: 3 ways to get noticed on LinkedIn

Eye Tracking Study Mashable - Web News

December 2011

Page 3: 3 ways to get noticed on LinkedIn

“The photo and headline is what is going to make the reader want to

continue reading down the page. If you don’t make a good first impression, the

reader is moving on …”

Page 4: 3 ways to get noticed on LinkedIn

Use a professional photograph

1

Page 5: 3 ways to get noticed on LinkedIn

• a head/head & shoulder shot • no wives, children or pets • no sun glasses • use the background to provide context and interest

• smile

Picture

Page 6: 3 ways to get noticed on LinkedIn

These work …

Page 7: 3 ways to get noticed on LinkedIn

Brian Scudamore Founder & CEO @ 1-800-GOT-JUNK?

Page 8: 3 ways to get noticed on LinkedIn

Kyle Vucko CEO, Indochino

Page 9: 3 ways to get noticed on LinkedIn

Craft an attention grabbing

headline

2

Page 10: 3 ways to get noticed on LinkedIn

• 120 characters

• do not use the default - i.e. your current job title

• ask a thought provoking question, or

• describe your value proposition

• include key search words

Heading

Page 11: 3 ways to get noticed on LinkedIn
Page 12: 3 ways to get noticed on LinkedIn

Summary: tell a

compelling story

3

Page 13: 3 ways to get noticed on LinkedIn

!

• 2,000 characters • write in the first person • imagine you are sitting across from your prospect having a coffee

• tell a story about yourself - do not simply repeat biographical information

• include key search words • add visual content - SlideShare, videos, action photographs …

Summary

Page 15: 3 ways to get noticed on LinkedIn
Page 16: 3 ways to get noticed on LinkedIn

!

• 90% on information transmitted to the brain is visual

• visual information is processed 60,000 times faster

Page 17: 3 ways to get noticed on LinkedIn

• opening sentence summarizes value proposition

• short paragraphs • bullet points • quality content • call to action

Page 18: 3 ways to get noticed on LinkedIn

25 Years Experience!

Adjunct Professor

Business Owner

Business Developer

I am that “Vancouver LinkedIn Guy”

Page 19: 3 ways to get noticed on LinkedIn

Let’s have coffee