3 ways the cruise industry in asia can drop anchor in social media
Post on 14-Sep-2014
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3 Ideas for Customer Engagement
Photo Credit: Flickr @JohnAtthane_Pictures
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® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
![Page 4: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022051608/541666f68d7f728a6c8b4ad7/html5/thumbnails/4.jpg)
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
![Page 5: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022051608/541666f68d7f728a6c8b4ad7/html5/thumbnails/5.jpg)
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Behaviour
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Behaviour
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Behaviour
Source: GlobalWebIndex Survey 2010
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Source: Burson Marsteller Asia Pacific
Even CloserPlatforms
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Source: GlobalWebIndex Survey 2010
Motivations
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Example of Strong Localisation
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With the lens of your business and understanding of your customers, localise
your presence by considering local platforms, local languages,
and market relevance.
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® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
![Page 13: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022051608/541666f68d7f728a6c8b4ad7/html5/thumbnails/13.jpg)
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
![Page 14: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022051608/541666f68d7f728a6c8b4ad7/html5/thumbnails/14.jpg)
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• 2,500+ images per minute• A new billion-photo mark is
being hit every year for the last five years
• Total video uploads are 3.5x higher yoy• Total photo uploads from
mobile devices exceeds 25 million per month - 5x higher yoy.
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Mobile Photo Sharing by Market
Source: comScore Video Metrix
% of People Who Share Photos Directly to Social Networking Sites!
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12 Million Users
100K DownloadsPer Week in CN
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Online Video Viewing by Market
0
5
10
15
20
JP AU MY HK SG
Hours Per Viewer in 1 month
Source: comScore Video Metrix
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Example of Photo Sharing
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Example of Video Integration
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Identify opportunities to leverage visual media to enhance customer-brand and
customer-customer engagement before, during, and after their cruise.
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® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
“Gamify”
Localise
Visualise
![Page 22: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022051608/541666f68d7f728a6c8b4ad7/html5/thumbnails/22.jpg)
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
“Gamify”
Localise
Visualise
![Page 23: 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022051608/541666f68d7f728a6c8b4ad7/html5/thumbnails/23.jpg)
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73
Stereotypical Gamer
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® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73
Average Social Gamer
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Social Gaming in Business
Source: Parks Associates
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“Gamification is understanding how users behave, how they can be motivated and the types of reward which will make them behave in a way that will help a company
achieve its business goals.
Source: eConsultancy “Internet Marketing Strategy Briefing”
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Example of Game Mechanics
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Consider how game mechanics can help you achieve your business objectives with a
specific audience.
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Photo Credit: Flickr @Travis S.
Grounding Social Efforts
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Plan for Success from the Inside Out