3 Ways Technology Revolutionized the Fashion Industry

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Like fashion trends which change accordingly to seasons, the fashion industry will consistently change to keep up with technology advancements.

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<ul><li> 1. 3 WAYS TECHNOLOGY REVOLUTIONIZED THE Fashion Industry By: Priscilla Yiu </li></ul> <p> 2. E-COMMERCE1 3. In 2011, Americans alone spent $10.7 trillion shopping 4. 300 private islands + This equates to the price of: A latte 2000 aircraft carriers + 5. Weve changed the way we shop From the mall to the comfort of our living rooms 6. With accessible online research, reviews, comparisons, and shipping &amp; return policies technology has made shopping online easier than ever before. 7. Online and mobile commerce are on a sustainable uptrend, with Amazon reporting a record breaking sales figure for the 2013 holiday season 8. While traditional brick-and- mortar retail stores struggled receiving only half of the holiday foot traffic during the gifting season than 3 years ago 9. According to Nielsen, e-commerce will continue to gain more ground than any other segment of the retail industry by 2017, with a compound annual growth rate of 11% each year 10. Social media marketing 2 11. Although initially believing that social networking would weaken a retailers relationship with its customers, 12. the fashion industry has come to adopt it as an effective marketing platform to develop brand awareness and customer loyalty 13. As means of customer engagement, fashion brands are utilizing platforms such as Facebook and Twitter to report announcements, advertise events or promotions, and for customer service 14. Such brands range from low to high end luxury retailers including Charlotte Russe, Topshop, and Louis Vuitton 15. Fashion week3 16. Fashion week takes place in the most prominent fashion capitals of the world consisting of Milan, Paris, New York and London. 17. Over the years, the show which served the purpose as a channel for established designers to debut their collections to select media and buyers has drastically changed 18. With fashion bloggers and street-style photographers as attendees, magazine editors and fashion professionals no longer hold the exclusivity to impacting the market with new collections and fashion trends 19. Consumers in turn, have now turned to online blogs as a more unbiased and credible source to the traditional fashion magazines 20. Runway shows are also streamed live online with exclusive backstage videos for behind the scenes. 21. In conclusion: like fashion trends which change accordingly to seasons, the fashion industry will consistently change to keep up with technology advancements. 22. Website Sources: h#p://nymag.com/thecut/2013/12/will-nixing-x-fashion-week.html h#p://mentaloss.com/arAcle/31222/numbers-how-americans-spend-their-money h#p://www.forbes.com/sites/jeremybogaisky/2014/02/12/retail-in-crisis-these-are-the- changes-brick-and-mortar-stores-must-make/ h#p://mashable.com/2009/12/21/social-media-fashion/ h#p://www.lfpress.com/2012/09/18/fashion-meets-social-media-at-london-fashion-week h#p://www.forbes.com/2009/10/14/social-media-luxury-brands-cmo-network-gers.html h#p://www.forbes.com/sites/clareoconnor/2013/04/23/wal-mart-vs-amazon-worlds-biggest-e- commerce-ba#le-could-boil-down-to-vegetables/ h#p://www.nydailynews.com/life-style/fashion/social-media-21st-century-fashion-revoluAon- arAcle-1.1609533 h#p://markeAnginfashion.com/2013/11/25/how-fashion-bloggers-will-change-the-fashion- industry/ h#p://www.nydailynews.com/life-style/fashion/social-media-21st-century-fashion-revoluAon- arAcle-1.1609533 23. image Sources:h#ps://www.ickr.com/photos/salty_soul/6936782807/in/photolist-byYPRz-bmmyGG-bzi55r-fZDL51-bm4PRh-fZE7ki-gcmgCH-bzhvQM-fZDKXs-zrtMX-bkbrcQ-fZDDk fZDwrC-fZDD5Z-gcmYf2-fZE7nH-zy8Ch-gvixTe-gvixne-fZE7AP-fZDwHu-gcmnLy-gcmgHn-gcmgwF-fP5Fym-fMGUf7-fNN9x4-gcmB8W-gvixzi-gviheb-zy1j7-fNN87M- jWhwiZ-fMGUao-fMqiB8-fMGUpm-fMqjpg-zy8aM-zy9qS-jWjd9u-gG55y5-66mRvx-akH7n7-zy8Fx-zy9tr-zy8eZ-6XpfBx-bzhQZa-bmnVwy-bzhRdv h#ps://www.ickr.com/photos/westerncanadafashionweek/9973351955/in/photolist-gcj354-gcjJZ8-7EKXnF-gcj8em-mQXWDq-8HivTQ-5of8x8-gDWVr-gDWEK- gDXuU-8HHUkC-gcj7FC-mYYvcy-g9tSiY-g9umBR-gaRvJn-g9tRXY-5ojoLL-5ojpF7-mLZbvq-8HteFt-8Hwq4C-8HfsLT-8Hwoum-8HfqF2-8Hwoe9-8HizM7-8HiztL-8JVVmK- fvR4jL-8HtgB6-8HiACU-8H5FDo-8HwnuN-8HgCD-8HEM3P-8Htent-8HiyNm-8HEL7H-8H5K1w-8H2y32-8HEKwX-8HwnKA-8Hth8e-8HfoTk-8Htezc-8HfpmM-8H5KJE-8HH T1U-8H2zYX/ h#ps://www.ickr.com/photos/infocux/9141643464/in/photolist-4rBUES-uJVLJ-5zKFdk-dLXmXM-KcswR-81b4YY-uENUD-aKwLjR-akAzV8-82Jb#-ed95XS- 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