3 Tips for Selling Your Product to New Markets

by Alex Berman from

Alex BermanChief Marketing Sumo

InspireBeats.com$20 million+ Leads Generated

$2 million in B2B SalesDigital Nomad

I recently tested selling InspireBeats lead generation in a couple different

industries

Film, Manufacturing, Commercial Real Estate and M&A

All of these are B2B but they all have different components

For instance,meaning factories & logistics use a lot of outdated technology

and don’t understand acronyms like SaaS or MVP

Real estate agents use brokers to sell products, or buy into “lead pools” for

cheap leads

M&A firms typically pay full time analysts $100k+ to find companies worth buying

Each one of those industries required a different pitch and 5-10 calls each before

I knew enough about them to sell

Expect to look like an idiot when testing, but opening new channels can

exponentially grow your business

Let’s get into it..

3 Tips For Selling Your Product to New Markets

1. Don’t Lie

Customers can see through white lies

For instance, if I cold pitched a real estate agent and said our specialty was

real estate

They could tell it wasn’t true and response rate would be nothing

But if you say you’re just testing the market

You can get away with a lot of ignorance

Here’s a good way to “phrase” a test in your emails:

Speaking of ignorance..

2. Customize the pitch per industry

You want to think about what their problems might be

You can have a “generic pitch” for your company, but frame the value for each

industry

I used this pitch when selling to the film industry:

For real estate agents that spend on PPC it made more sense to call that out

Take 30 minutes and google around on forums

Or take a few minutes and try to get in a target’s shoes

Even after doing all that work..

3. Ask to buy on calls, expect pushback

Businesses are about making money by delivering value to clients

Which is why we’re not just testing email replies

On every call - ask customers to sign up now

Even if you feel like you botched it

For M&A it took 3 calls before we had the first buyer - but I asked each one to

buy

Asking customers to buy now gives you real feedback

Go out there and test some new markets!

Or let us do it for you at InspireBeats.

To recap...

3 Tips For Selling Your Productto New Markets:

1. Don’t Lie2. Customize the pitch per industry3. Ask to buy on calls, expect to fail

Any Questions?

Alex Berman

Chief Marketing Sumo @ InspireBeats

Mail: alex@inspirebeats.com

Twitter: @alxberman

Need more leads or sales support? http://inspirebeats.com

Contact Info