3 things that must be cleared with a social media outsourcing company
DESCRIPTION
Social media outsourcing can only be fully effective if you lay down these three ground rules with your service provider. Visit http://www.squarefishinc.com for more essential tips.TRANSCRIPT
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3 Things That Must Be
Cleared With A Social Media Outsourcing
Company
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Having social media
accounts is now a necessity
for any business that hopes
to capture a loyal,
local market.
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You have to be living under
a rock if you still don’t
realize how important
social media is in
promoting a business today.
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Investing time in this for
your business is very
demanding in terms of time
and human resources
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It may sound like a simple
thing to do, but it’s
actually a lot of work.
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Social media outsourcing is
your number one option to
solve this problem.
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It is important to lay down
all the cards and make
important things clear to
both parties.
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As clients, you have the
privilege to tell your
service provider what you
want to accomplish and
which methods you wish to
use.
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Use that chance to establish the rules and points of
agreement between you and your chosen service
provider.
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1. Outline the tasks you want your social media outsourcing company to do.
let your social media outsourcing
team work on finding images, videos,
blogs and articles related to your
business, and then have them posted
on Facebook or Twitter.
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give them the task of managing
your multiple accounts, accepting
friend requests, sending out
invites, doing outreach
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coming up with posts that
are catchy and have the
potential to go viral.
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2. Declare your budget and let it be known that it isn’t flexible.
Tell your outsourcing company how
much you are willing and able to
spend.
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Yes, there will be fees drafted
beforehand by the social media
outsourcing company, but that can
increase over time.
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By letting them know your budget,
they can come up with a work
schedule that will to match that price.
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3. Establish SOP’s and parameters for the posts.
One wrong statement in social
media can demolish months of
marketing work.
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For instance, you can allow them to
make generic posts, like comments
about viral videos and events.
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However, they should not respond to
negative comments from displeased
customers and just leave that to you.
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It will be unwise to just
let your
social media outsourcing
team do their work with
minimum supervision or
without any cardinal rules.
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Vague and unclear
instructions increase the
possibility of committing
gaffes in conversations and
posts.
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Always remember that small
mistakes in relations can
bring down the biggest
companies.
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Don’t let that happen to
your business and make
these three matters clear
with your outsourcing
company.