Author : Paul Smith

http://ppcadsthatsell.com/

3 Steps to Writing a Powerful Headline

Before you write your next PPC ad, your

next blog post, or your next newsletter story, pause for just a second and ask yourself how you can craft a powerful headline.

Experts have proven that the most

powerful words in any written material is the headline because it entices the reader to take time out of their lives and read the rest of the article, ad, or blog.

Identify Your Target Audience

Step #1

The first step to creating a great headline that delivers results is to identify the target audience.

The free book PPC Ads That Sell reminds readers that hits may go down, because the ones that are reading the blog or viewing the ad are the people most likely to buy the product or service.

In order to determine your target audience, you need to identify three key elements.

Age Gender Ethnic background Income Marital status

You need to identify the demographics of your audience including:

AttitudesBehavioursHobbiesLifestyle

You also need to identify the psychographic information about your audience including:

Finally, you need to determine the location of your audience. Not only where they are physically in the world, but also how they connect with your PPC ads, blogs, or newsletters.

Choose Psychological Keywords

Step #2

Once you have identified your target audience, think about psychological words that will connect with your target audience. Some of the words that you might want to consider using include breakthrough, crammed, free, growth, pioneering, scientific, secret, soar, special, tested, truth, and unlimited.

Write the Headline

Step #3

Now, you are ready to write your award-winning headline that will attract your target audience.

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