3 steps to mobile facebook ads
DESCRIPTION
3 quick steps to building a mobile Facebook ad for your audience. Great for marketers and those in the advertising space.TRANSCRIPT
Mobile App -‐ Advertising Tips By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Facebook ads on mobile devices receives higher display advertising dollars than any other network, platform or publisher § Facebook: 28.6% § Google: 19.6% § Pandora: 11.0% § Twitter: 7.9% § Apple: 6.3% § Millennial Media: 2.8%
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Create a mobile optimized website and landing page for your business
¡ Define the call to action § Download § Subscribe § Buy
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Create ads designed for mobile screen sizes § iOS ▪ iPhone ▪ iPad ▪ iPad Mini
§ Android ▪ Android Smartphones/Tablets * ▪ Design for top 10 screen ratios
§ Various platforms
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Target people in micro-‐segments through narrow interest or similar target groups that matches the people who you want to visit your product or app page
¡ Be sure to measure and track!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!