3 steps to creating a winning sell sheet for your book
TRANSCRIPT
3 Steps To Creating A Winning Sell Sheet For
Your Book
Presented by Joseph C. Kunz, Jr.K u n z O n P u b l i s h i n g . c o m
Stop losing sales because your sell sheet is lame
Introduction
• Sell sheets have a simple mission.• To Sell More Books.• They’re really just a way to showcase the benefits
of your book in a concise and impelling way.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Introduction• And if your sell sheet is created and utilized
skillfully, it can become a powerful marketing tool –especially when it’s included as part of your media kit.• But in spite of the fact that it has a simple mission,
is only 8.5” x 11”, and not overly difficult to create, many sell sheets that I see are still not very good.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 1. Look At The Sell Sheets Of Other Books
• Identifying and addressing the reader’s needs is the most fundamental concept in book marketing. • Your sell sheet will be a complete failure if their
needs are not discussed in a convincing way. • The reader must truly believe that you have the
answers they are looking for.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 1. Look At The Sell Sheets Of Other Books
• You will not sell books without accomplishing this. Your sell sheet must address these needs quickly and directly. • Readers don’t have the time or patience for long-
winded and flowery sentences.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 1. Look At The Sell Sheets Of Other Books
• And they don’t have any tolerance for ambiguous or deceptive language. • Readers are way too sophisticated for this.• They want to quickly understand how your book
will benefit them.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 1. Look At The Sell Sheets Of Other Books
• If you genuinely did the research for your book, and indeed understand your topic, you will certainly understand who the readers are for your book. • Therefore, you should easily be able write copy
that shows the readers that you understand them and that you are the one that can help them solve their problems.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 1. Look At The Sell Sheets Of Other Books
• Thiswillunequivocallyhelpyoumakeanemotionalconnectionwiththereader,whichwillhelpyousellmorebooks.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 2. Keep The Reader In Mind
• Identifying and addressing the reader’s needs is the most fundamental concept in book marketing. • Your sell sheet will be a complete failure if their
needs are not discussed in a convincing way. • The reader must truly believe that you have the
answers they are looking for.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 2. Keep The Reader In Mind
• You will not sell books without accomplishing this. Your sell sheet must address these needs quickly and directly. • Readers don’t have the time or patience for long-
winded and flowery sentences.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 2. Keep The Reader In Mind
• And they don’t have any tolerance for ambiguous or deceptive language. • Readers are way too sophisticated for this. • They want to quickly understand how your book
will benefit them.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 2. Keep The Reader In Mind
• Ifyougenuinelydidtheresearchforyourbook,andindeedunderstandyourtopic,youwillcertainlyunderstandwhothereadersareforyourbook.• Therefore,youshouldeasilybeablewritecopythatshowsthereadersthatyouunderstandthemandthatyouaretheonethatcanhelpthemsolvetheirproblems.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 2. Keep The Reader In Mind
• This will unequivocally help you make an emotional connection with the reader, which will help you sell more books.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 3. Include A Great Cover Image
• Having an eye-catching and pleasant-looking book cover is important for many different reasons. • Most of the marketing reasons are probably
apparent to you already.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 3. Include A Great Cover Image
• But, including an image of your book’s cover can also help to make the book seem more real, genuine, and authentic. • It’s concrete evidence to your reader that you
have created a finished book.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 3. Include A Great Cover Image
• The cover image also allows the reader to project their own hopes and desires onto your book.• This might help them to read more into your
book’s offering than your own copy might be able to give them.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 3. Include A Great Cover Image
• All of this can make it easier for the reader to justify in their own mind that your book is worth buying. • And probably the most important reason of all, is
that your book’s cover is one of the best ways to make an emotional connection with the reader.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Step # 3. Include A Great Cover Image
• So, you better have an amazing, well designed, and well-thought-out cover. • This will improve the effectiveness of your sell
sheet, and help you sell more books.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Conclusion
• Although they’re simple and direct, crafting a good sell sheet with skill and careful attention to detail takes time and planning. • But once you’ve put in the effort to create a
winning sell sheet, you will gain the benefits for a long time to come.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Conclusion
• Your sell sheet will continue to make your sales pitch for you, 24/7/365. • That’s a sure way to help you sell more books, and
give you a continual stream of income.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Connect With Me
• B l o g : K u n z O n P u b l i s h i n g . c o m• L i n k e d I n : L i n k e d i n . c o m / i n / J o s e p h C K u n z J r• S l i d e S h a r e : S l i d e S h a r e . n e t / J o s e p h C K u n z J r• I t u n e s : T h e B u s i n e s s O f S e l f - P u b l i s h i n g• T w i t t e r : T w i t t e r . c o m / J C K u n z J r
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
About Me
Member of:
• IBPA: Independent Book Publishers Assn.
• AIA: Assn. Of Independent Authors
• NFAA: Non-Fiction Authors Assn.
• BookWorks: The Self-Publishers Assn.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Author, educator, business owner, husband, and father of twins.
Read and subscribe to my blog, where I share everything I have learned about
publishing, as well as running my business.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
Listen and subscribe to my podcast, where I share everything I have learned about
publishing, as well as running my business.
3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.
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3StepsToCreatingAWinningSellSheetForYourBook©2017JosephC.Kunz,Jr.