3 steps to a lead generating content machine
DESCRIPTION
Content marketing is one of your best marketing tools for generating quality leads and sales. In today's online marketplace, it helps brands stand out while promoting word-of- mouth sales through social media likes and shares. When you show information that fulfills a need, customers will come to you. Your days of door knocking and cold calling will be over! Do you have a content marketing strategy for your business? This slideshare presentation has some great ideas to get you started!TRANSCRIPT
3 Steps To A Lead Generating Content Machine
Don’t waste your time and money searching for leads. Deliver quality content, and THEY WILL COME TO YOU!
People have more control over the information they consume. TO STAND OUT from your competitors, you must offer…
Quality
ORIGINAL, visually ENGAGING, and created and designed PERSONALLY for your customers.
Content
CONTENT that isn’t a bore, but informs, educates, and connects with your audience.
Give them what they want, and they’ll will be drawn to you like a kid to a CANDY SHOP, coming back again and again,
!
GENERATING A 3 TIMES HIGHER SIGN-UP RATE.
(Kissmetrics)
81% OF CONSUMERS DO ONLINE RESEARCH BEFORE BUYING.
!!
IF YOU WANT THOSE LEADS, GET ONLINE and OFFER VALUE.
(Retailing Today)
You’ll even save money!
Content marketing costs 62% less
traditional marketing and generates about
3 times(Retailing Today)
So, if you don’t like what you’ve got right now,
CHANGE the formula.
“Ok, I’m on board. Where should I
start?”
Here’s 3 steps to get you started.
Start with these 3 steps: !
1. !
2. !
3.
1 IDENTIFY YOUR BUYER.
WHO ARE THEY? WHAT DO THEY CARE ABOUT? WHAT DO THEY WANT? !
CHOOSE THE RIGHT TACTIC.2
Which TYPES OF CONTENT will drive the MOST engagement and produce the MOST leads?
video
contests
blogs
info- graphics
articles webinars
case studies
HERE ARE THE TOP 3
!
!
- 60% of web traffic comes from video. - 1 in 2 users share video. - People who view video on websites are 64% more
likely to buy. (bostinno)
!!
Video
Infographics !
- 40% of people respond better
to visual content. (bostinno)
Blogs Companies with blogs
generate 68% MORE LEADS than companies
without blogs. (Hubspot)
CREATE A KILLER MESSAGE THAT IS… 3
Evocative
EvocativeDoes it get your visitors excited? Does it inspire ACTION?
EnlighteningDoes it reveal
something they didn’t know or
present something old in a new way?
!
Useful Can it help them achieve a goal or solve a problem easily and quickly?
Timely
Are they getting the information
they need at the EXACT time
they need it?
Is your content accessible on EVERY digital device?
Accessible
Relevant
Is your message being sent to the right person, in the right format,
in the right context, through the right channel,
at the right time?
“DOES THIS FORMULA REALLY WORK?”
YES!
!
THESE BUSINESSES DID IT. SO CAN YOU!
THEIR WINNING STRATEGY? CREATE A KILLER BLOG.
Made $2 million from just one article addressing the cost of pools.
After just a year of blogging, they became one of the nation’s largest pool companies.
Generates as many credit card inquiries as any other American Express marketing strategy.
Has over 200,000 subscribers.
KEY TAKEAWAY?
NOTHING HAPPENS WITHOUT A LEAD. NO RELATIONSHIPS. NO SALES.
NO REVENUE. NO PROFIT. NOTHING.
Right Tactic
Quality Content
LEADS & SALES!!
TIME TO GET WRITING