3° sessione oracle - crui: mobile&conversational interface

Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.

OracleMobilePlaAormMobileCloud,AppAccellerator,Chatbots,andMuchMore

NinoGuarnacciIoT&MobileSoluJonArchitect

Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.|

SafeHarborStatementThe following is intended to outline our general product direcJon. It is intended forinformaJon purposes only, andmay not be incorporated into any contract. It is not acommitmenttodeliveranymaterial,code,orfuncJonality,andshouldnotberelieduponinmakingpurchasingdecisions.Thedevelopment,release,andJmingofanyfeaturesorfuncJonalitydescribedforOracle’sproductsremainsatthesolediscreJonofOracle.

2


Agenda

§ Mobile Cloud

§ App Development Accelerator (MAX)

§ Chatbot Platform

§ Success Story

3OracleConfidenJal–Restricted

Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.| 4

WhataMobileAppLooksLike


What’sGoingonBehindtheScene

MCSStorage HRSystem SocialNetwork

TalentManagement

GoogleMapHRSystem

TalentManagement HRSystem


WhereDoYouSpendTimeinMobileDevelopment?

OracleConfidenJal–Internal/Restricted/HighlyRestricted

6

2/3 of the time spent on mobility projects is connecting to, and securing back-end systems

Time spent On Integration

Source: 2014 Triangle Research Survey


MobileCloudService

• CentralisemobileintegraJon,diagnosJcs,logginginthecloud

• DesignmobilespecificAPIs– Shape&exposeservicesandAPIs

• Pre-builtmobileservices– PushnoJficaJons– Storage– OfflinesynchronizaJon

•  Integratedsecurity


OracleMobileCloudService

OracleCloud

Cloud/Internet

On-Premise

MobileClientSDKs

CustomAPIsMobileBackend Connectors

RESTAPIs

DiagnosJcs AnalyJcs Lifecycle

Node

JavaScriptSDK

OracleMAF&MAX

PlaAormAPIs

PushNoJficaJons

UserServices

FileStorage

RelaJonalDatabase

DataOffline

AppPolicies

REST

SOAP

ICS

Developer

LocaJonServices


AppPolicies

v1.1

Database DataOffline AnalyJcsUserManagement

Storage LocaJonServices

v1.0 v1.0 v1.0 v1.0v1.0 v1.0 Comingsoon

PlaAormAPIs

Comingsoon

SMSNoJficaJons


AppPolicies

v1.1

Database DataOffline AnalyJcsUserManagement

Storage LocaJonServices

v1.0 v1.0 v1.0 v1.0v1.0 v1.0

PlaAormAPIs

Comingsoon

SMSNoJficaJons


Showwhatislocatedwithin

1kmServicesturnedon

Servicesturnedoff

Place

Place

Place Place

Provideserviceswhenenteringa

geofence

ProvideinformaJonwhenapproachinga

beacon

Showmessage

BasicScenarios


MobileAppDeveloper

“Icreatethemobileapplica0onsthatcallbackendservices”

ServiceDevelopers“Icreatethebackendservicesthatmobile

applica0onscall”

MobileProgramManger

“Iamresponsibleforthesuccessofourmobiliza0onstrategy”

EnterpriseArchitect

“Imakesurewehaveasecure,scalablemobile

solu0on”.

MobileDeveloper

MobileStakeholders

MobileProgramManager

EnterpriseArchitectServiceDevelopers


MobileAppDeveloper


Service&JavaDevelopers

“Icreatethebackendservicesthatmobile

applica0onscall”

MobileProgramManger


EnterpriseArchitect


solu0on”.

MobileDeveloper

TheDevelopmentTeam




ON-PREMISE PACKAGED

APPLICATIONS

CUSTOM APPLICATIONS

CLOUD

mAP

I

Connectors• SOAP,REST

• Security

Outside-in,MobileFirst

Inside-out,Servicefirst

PlaAormServices• Storage• Sync• Usermanagement• PushnoJficaJons• AnalyJcs

Development• APIdefiniJon• Customlogic• OrchestraJon• Payloadshaping


MobileAppDeveloper


ServiceDevelopers“Icreatethebackendservicesthatmobile

applica0onscall”

MobileProgramManger


EnterpriseArchitect


solu0on”.

MobileDeveloper

MobileCloudServicePersonas




MOBILEAPPLICATIONFRAMEWORK

NaNve

Others

SECURE

MOBILECLOUDSERVICE

OracleMobileCloudServiceAnalyNcs

DiagnosNcs Usage Engagement

ConNnuousDevelopment

Monitoring SDLC

Mobile SDK & APIs

Users

OfflineSync

NoJficaJons

UserMgmt

Objs

StorageConnectors

DataShaping

Custom

Logic

Orchestrate

PublicCloudOracleCloudEnterpriseSaaSOn-premise

3rdPartyAPION-PREMISEPACKAGED

APPLICATIONS

CUSTOMAPPLICATIONS

CLOUD

CustomAPI


MoreAboutFunnels

Usefunnelstotrackuserprogressthroughaworkflow.


Agenda

§ Mobile Cloud



§ Success Story



MobileApplicaJonAccelerator(MAX)BusinessUserFriendlyMobileAppComposiNonintheCloud

NOCODINGREQUIRED

PREVIEWAPPINLINE

BROWSERBASEDDEVELOPMENT

EASILYMAPTOBUSINESSSERVICES

EDIT,TEST,ANDPUBLISHFROMBROWSER


MobileApplicaJonAccelerator(MAX)

•  CreateScreensfromTemplates

theUserInterface

•  BuildingDrag&DroptheUserInterface

•  DefinetheScreenFlow•  BindDatafromBusinessObjects

•  Testinabrowser•  DeployonDevice


Agenda

§ Mobile Cloud



§ Success Story



Apple Trademark Since 2010

How many apps do people install and how many do they use on a daily basis?


Averagesmartphoneownerhas27appsontheirphone,theytypicallyonlyuse4–6ofthoseappseveryday.Attheendof30days,only3%ofallappsretaintheirnewusers.


FacebookMessenger weChat

Kik

WhatsApp

Slack HipChat

Here’swheretheyspendtheirJme

SnapChat

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4.1BillionusersaroundtheworldareonInstantMessagingapps

Sources:BIIntelligence,Jan.2016andStaJsta,April2016

6+ofTop10mostusedappsglobally=messagingapps

MessagingAppsareGlobal&SurpassingSocial

30

Big4SocialNetworks Big4InstantMessagingApps


Messagingasaplatform:Conversationaluserinterfacesareabouttochangethewaybillionsofusersinteractwiththeworldaround

them.

31


MobileWeb

32

MobileApps

MobileChat

MulJpleMobileChannels

Webinterface NaJveInterface ConversaJonalInterface

Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.|Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.

UseCasesExamples

34

B2CTRAVEL•  BoardingPass•  Seats•  NoJficaJons•  Travelchange

CUSTOMERSERVICE•  SelfService•  PromoJons

GOVERNMENT•  CiJzenService•  NoJficaJons•  Taxes•  Licenses

RETAIL•  ProductStock•  Returns•  Newdesigns•  Groupsharing

B2E

BANKS•  AccountInfo•  NewLoan•  NoJficaJons

HR•  OnBoarding•  SelfService•  Recruitment

SALES•  PipelineManagement•  SalesKPI•  CollaboraJon

Service•  WorkOrders•  PartsLookup•  KnowledgeBase

FINANCE•  Expense•  Procurement•  KPI

Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.|Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved. 35

OracleChatBotsPlaAorm

CLOUD PLATFORM MOBILE

LANGUAGESUPPORT

SECURESCALABLE

CONTEXTUAL&INTELLIGENT

MULTI-MESSENGER

RE-USE


•  MostcommontypesofbotsiniJallydeployed.

•  NarrowrangesofhighlyspecializedandstructuredinteracNonse.g.CheckAccountBalance,Transferfunds,RetrievesalesopportuniJes

•  TypicallyuseriniJated,butsystemscanalsoiniJate(e.g.alerts)

•  Integrateswithenterprisesystemsofrecord

•  Mostusefulbotswillbeinthesupportorservicecategory.

•  Personalizedbasedonprofile,pastbehaviorandcontextualinformaJon.

•  MonitorsdataandiniJatesconversaJone.g.MonitorcampaignandiniJateconversaJonwhendatacrossesthreshold

•  PredicJveIntelligencebasedondata-Keyforbotstobeausefulinthelongrunacrossuse-casecategories.

36

TwoBroadCategoriesofBotsTaskOriented DataDriven&PredicNve


BotBuilderUI

• DeclaraJvetooltocreateandmanage– Intent– EnJJes– TrainingData

• DialogEditoranddesigner• CustomComponentdevelopmentUI•  TesJngUIforbots• Publish,deploy,lifecyclemanagement•  Seqngs/configuraJons

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•  Open,scalablerunJmeplaAormthathandlemillionsofconversaJons

•  Enterprisegradesecurityfromconsumergrademessagingchannels

•  EnterpriseIntegraJondesignedformobile/chatbotchannels

•  SimpletouseBotdesigneracrossmulJplemessagingchannels

•  MachinelearningwithcrosschannelpredicJveanalyJcs&knowledgepacks

•  TechnologypartnershipswithFacebook&others

38

WhyOracleforChatbots?WhyOracleforChatbots?


Agenda

§ Mobile Cloud



§ Success Story



ManchesterAirportGroup(MAG)

ManchesterAirportistheglobalgatewaytotheNorthofEngland.Everyyearwehandlearound19millionpassengers,usingover60airlinesflyingdirecttoaround200desNnaNons.Witharound19,000peopleemployeddirectlyon-site,ourgrowthissharedbyourcityandthewholeregion.ThecargooperaNonatManchesterhasbeengrowingfromarelaNvelysmallbasethroughoutourhistory,andhasshownsignificantgrowthinrecentyears.


MapoftheMAGPassengerJourneyPath

OpJmizingtheCustomerExperienceondayoftravel

Register Interact Start

AppDownloadAirportEntrance Check-in

End

Security

DeparturesLounges

BoardingGates

BaggageReclaim

B1-3

B4-5

B6

B7-8

B9


GeneralArchitecture

42

MOBILE SERVICE

Beacons Fleet Management

IOS + Android

Data Service + Notifications

API Catalog, Analytics, Data Services Beacons Events

Offers stored as microsites

Conditions met, Trigger a Notification

IoTAnalyNcsRobust Rules Engine


Summary

•  SimplifyandacceleratemobileapplicaJondevelopment•  UnifiedhubforallmobileaccesstoenterpriseITassets•  EasytouseforfirstJmeaswellasregularusers•  Easytodothingsright•  Easytomaintainwhilemobilestrategyevolvesandmatures•  Openyetintegrated

– AgnosJctoclientsidetechnologiesandmobiledevice/applicaJonmanagementsoluJons,butofferingasuperior,integratedexperiencetoOraclecustomers

FoundaNonforyourMobileStrategy

3° sessione oracle - crui: mobile&conversational interface

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